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By Joe Marconi in Joe's BlogIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Thanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class Since 2011, Brakes for Breasts and their growing list of independent auto repair shops have raised over 1.8M for breast cancer research for the Cleveland Clinic Breast Cancer Vaccine Fund! Each year during October, auto repair shops from across the United States and Canada are offering free brake pads to their customers with their vendor and community support. Phase 1A trails are ongoing, and Phase 1B trails have been announced. Prevention is the Cure. Join Laura Frank, Leigh Anne Best, and Dr. Justin Johnson, as they discuss a comprehensive how-to guide on participating in the program, the impact of donations, marketing strategies, and an update on the ongoing clinical trials for a breast cancer vaccine. 'Can one repair shop make a difference in the fight against breast cancer? You Bet!' brakesforbreasts.com Show Notes
Breast Cancer Vaccine Research Overview (00:03:43) Dr. Justin Johnson explains the concept behind the breast cancer vaccine and its research complexity. Program Explanation (00:05:21) How the "Brakes for Breasts" program operates and its fundraising. Community Involvement Importance (00:07:06) Laura Frank emphasizes the value of community support and engagement through the initiative. Website Navigation for Signup (00:08:13) Instructions on how to navigate the website for signing up and accessing resources. Q&A Resource Discussion (00:10:07) The comprehensive Q&A section available on the website for participants. Funding Transparency (00:10:50) 100% of the funds raised go directly to the research lab. Signup Process Details (00:11:11) Explanation of the steps to register for the program and the information provided in confirmation emails. Marketing Strategy Overview (00:12:58) Discussion about the marketing materials available for participants to promote the initiative. Comprehensive Marketing Options (00:15:34) The variety of marketing materials and options available for shops. Creative Fundraising Ideas (00:19:46) Exploring alternative fundraising methods for the "Brakes for Breasts" initiative beyond the standard campaign. Vendor Engagement Strategies (00:21:19) Steps for getting vendors involved in the fundraising initiative, including communication tips. Press Release Preparation (00:23:01) Guidance on crafting and sending effective press releases to promote the initiative. Building Media Relationships (00:27:49) Importance of establishing connections with local media for ongoing publicity and support. Website Resources Overview (00:29:14) Highlighting the website's resources and information available for participants in the program. Clinical Trial Update (00:30:26) Justin Johnson provides updates on the breast cancer vaccine clinical trial's progress and recruitment. Future Research Potential (00:34:02) Discussion on the implications of using quantum computing for advancing cancer research. Importance of Philanthropy in Research (00:38:13) Emphasizing how donations and grants drive research advancements at the Cleveland Clinic. Challenges of Grant Proposals (00:39:48) Insight into the difficulties of obtaining grants and the high competition in research funding. Divine Intervention in Collaboration (00:40:46) Leigh Anne Best shares the serendipitous meeting that aligned their vision with Dr. Tuohy. Support from the Industry (00:41:33) Recognition of the collective effort from the industry to support breast cancer research initiatives. Acknowledgment of Past Contributions (00:41:40) Mention of Dr. Tuohy's previous contributions and resources available for more information. Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X (Twitter): https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By Changing The Industry
Has Certification Testing Been Dumbed Down? #podcast #automotivebusiness #carrepair
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By Joe Marconi
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By Changing The Industry
Dealer Throws Lucas Under Bus #podcast #autorepairshop #autorepairbusiness #carrepair
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching highlights the significance of always saying yes to customers in the auto repair industry. He recounts two examples where service advisors faced challenges in agreeing to customer requests. Cotton stresses the importance of customer satisfaction and the delicate balance of agreeing to customer demands without making unrealistic promises.
Saying Yes to Customers (00:02:36) Importance of prioritizing customer satisfaction and finding ways to say yes instead of no.
Handling Customer Requests (00:03:45) Addressing an instance where a service advisor struggled to manage customer expectations and deliver on promises.
Customer Service Skills (00:05:54) Emphasizing the need to take care of the customer, manage expectations, and avoid overpromising while saying yes.
Saying Yes and Managing Expectations (00:10:11) Discussing the importance of saying yes to customers while managing expectations and not overpromising.
1. Importance of not saying no to customers in the auto repair business
2. Instances of a service advisor struggling to say yes to customers
3. Emphasizing the need to prioritize customer satisfaction
4.Managing expectations while saying yes to customers
5.Not overpromising to customers
Quotes:
Coach Chris Cotton', '00:06:54', "How would you like it if you were leaving town in 24 hours and somebody said, 'Oh, you can't take your car because we can't finish it up'? It's just not the right place to be in."
'Coach Chris Cotton', '00:09:14', "The customer doesn't care about any of that; the customer just wants to know if you can help them or not."
'Coach Chris Cotton', '00:12:16', "If they're in front of you unexpectedly, say yes, smile, and be like, 'Oh, I'm so glad, Mrs. Johnson, that you're here today. I haven't seen you in a while. Absolutely, we'll take care of your crisis for you.'"
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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