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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Welcome to the Auto Repair Marketing Podcast with Brian Walker. In this solo episode, Brian discusses the importance of taking massive action during slow business periods.
Drawing from a recent conversation with a shop owner, he shares strategies to combat slow times, including leveraging networking groups like BNI, using your CRM effectively, creating engaging video content, and offering incentives.
Brian also highlights the importance of personal health and well-being, emphasizing that a healthy business owner is crucial for a thriving business.
Tune in for practical tips to help fill your bays and keep your business thriving.
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Lagniappe (Books, Links, Other Podcasts, etc)
Greg Buckley at Buckley's Auto Center : https://www.youtube.com/@BuckleysAutoCare/featured
Charlie's Foreign Car
https://www.youtube.com/@fixingcars
Royalty Auto Service
https://www.youtube.com/@theroyaltyautoservice
Dave’s Auto Center
https://www.youtube.com/@DavesAutoCenterCenterville
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching emphasizes the importance of seeking inspiration and innovation outside the auto repair industry. He challenges shop owners to break out of their comfort zones and learn from disruptors in fields like hospitality, retail, healthcare, and fitness. Chris discusses how adopting customer-centric approaches and technologies from these industries can transform auto repair businesses.
For instance, he highlights how the hospitality industry's focus on exceptional customer service and personalized experiences can be mirrored in auto repair shops to build stronger customer relationships and loyalty. Similarly, he points out how retail's use of data analytics and customer feedback can help auto shops better understand their clients' needs and preferences, leading to more tailored services and improved satisfaction.
Chris also explores how the healthcare sector's emphasis on transparency and trust can be applied to auto repair, fostering a more open and honest communication channel between mechanics and customers. Additionally, he draws parallels with the fitness industry's use of subscription models and community-building strategies, suggesting that auto repair shops could benefit from implementing similar membership programs to ensure steady revenue and customer engagement.
He encourages proactive learning, attending conferences, and networking with professionals from other sectors. By stepping outside the traditional boundaries of the auto repair industry, shop owners can gain fresh perspectives and innovative ideas that can set them apart from competitors.
The episode concludes with practical steps for implementing these innovative ideas to enhance customer experience and drive positive change in auto repair shops. Chris provides actionable advice on how to start small, such as introducing a customer feedback system or experimenting with new service packages, and gradually scale up these initiatives. He also stresses the importance of continuous improvement and staying adaptable to evolving customer expectations and industry trends. By embracing these strategies, auto repair shops can not only improve their operations but also create a more engaging and satisfying experience for their customers.
The power of looking outside our industry (00:01:05)
Exploring the importance of learning from disruptors in other fields to stay ahead of the curve.
Innovation at the edges (00:03:26)
Discussing how innovation often occurs at the edges of industries and the benefits of looking beyond traditional practices.
Examples of disruptors in other industries (00:04:37)
Exploring examples from healthcare, food and beverage, connected fitness apps, and education to draw insights for auto repair business.
Implementing ideas in auto repair shops (00:09:41)
Strategies for implementing ideas from other industries, such as networking, adopting technology, experimenting with service models, focusing on customer experience, and empowering the team.
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class Recorded at the NAPA EV Ready Training Center in Canton, OH, Corey Evaldi, Dave Justice, and Matt Fanslow dive into the theory and science of the automotive industry. This episode covers critical topics, including electricity, the importance of proper training, and the principles behind EV components. Corey Evaldi, Olmstead Auto Care, Olstead Falls, OH. Listen to Corey’s Episodes HERE. Dave Justice, Owner, Repair Shop of Tomorrow. Listen to Dave’s other episodes HERE. Matt Fanslow, Senior Technology Specialist and shop manager, Riverside Automotive, Red Wing, MN. Matt’s previous episodes HERE Matt Fanslow Podcast: Diagnosing the Aftermarket A to Z Show Notes
Discussion on Understanding the Science (00:02:03) The importance of understanding the science of electric vehicles and its impact on running a successful automotive business. Learning about AC and DC Voltage (00:04:01) Matt Fanslow shares ghost voltage and the importance of understanding AC and DC voltage in automotive repair. Safety Precautions and Respect in the Industry (00:05:09) The importance of safety precautions and the need for respect in the automotive industry. The Science of Electric Vehicles (00:06:25) The discussion shifts to the science of electric vehicles and the need for deep knowledge and theory in understanding and managing EV technology. Evolution of Technology and Its Impact (00:09:35) The rapid evolution of technology and its impact on the automotive industry. Applicability of Scientific Knowledge (00:12:01) The importance of using theory and scientific knowledge in managing and operating a successful automotive business is discussed. High voltage safety (00:19:07) Discussion about the importance of high voltage safety precautions and the risks of not following proper procedures. EV training and tools (00:19:35) Importance of education and proper tools for working on electric vehicles and the potential dangers of not using them correctly. Hazards of lithium-ion batteries (00:21:57) The potential dangers of lithium-ion batteries, including fires and explosions, and the importance of proper safety measures. Importance of EV training (00:24:43) The significance of attending comprehensive EV training, including safety protocols, and the value of networking with experienced professionals. Real-life EV servicing (00:25:59) The benefits of hands-on EV training and the value of experiencing real-life scenarios to prepare for working on electric vehicles. Coolant chemistry and safety (00:30:26) Discussion about the importance of proper coolant mixing and the dangers of using incorrect coolant for electric vehicles. Importance of theory and education (00:34:22) The value of continuous learning and the importance of understanding the science and technology behind automotive repair. Changing perceptions of automotive technicians (00:35:32) The need to change public perceptions of automotive technicians as scientists and the impact of technology and science in the automotive industry. The history of electricity (00:37:25) Discussion about the evolution of electricity and its impact on automotive technology. Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X (Twitter): https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network EV expert Dave Giles discusses the rise of electric vehicles, the practicality of PHEVs for consumers, the cost implications, the maintenance requirements of EVs, and the vital need for updated training and curriculum for automotive technicians. They also touch on the market trends, challenges, and opportunities for repair shops to embrace the EV revolution. Discover key insights that will help your business stay ahead in the rapidly evolving automotive landscape. Dave Giles, [email protected] Show Notes
The growth of EVs (00:01:06) Dave discusses the growth of EVs in the automotive industry and the sale of his company, All EV Canada. The need for EV training and preparation (00:02:32) Dave emphasizes the importance of preparing technicians and shops for servicing electric vehicles. The changing landscape of the automotive industry (00:05:16) The changing automotive industry, including the increasing presence of EVs and the need for infrastructure development. Curriculum development and advisory roles (00:13:52) Dave talks about his involvement in curriculum development for schools, including the incorporation of electric vehicles into training programs. The importance of being proactive (00:17:40) The importance of being proactive in embracing new technologies and preparing to service electric vehicles. Hybrid and PHEV Vehicles (00:19:43) Discussion on the increasing presence of hybrid and plug-in hybrid electric vehicles in the automotive industry. Education and Training in Saudi Arabia (00:25:35) Dave's experience in Saudi Arabia, working with large manufacturers and developing competencies for electric vehicles. National Automotive Vehicle Academy (00:29:49) The development of a curriculum for automotive service technicians, assembly line workers, and engineers in Saudi Arabia. High School STEM Programs (00:32:51) The introduction of STEM programs in high schools and the investment in technical education for high school students. China's Role in EV Industry (00:35:25) Brief discussion on China's innovation and technology in the electric vehicle industry and its potential impact. Embracing Electric Vehicles (00:37:24) Encouragement for shop owners to embrace electric vehicles and the potential benefits for their business. Marketing EV Readiness (00:38:53) Suggestions for shop owners to market their readiness for electric vehicles, including installing EV chargers. Charging Station Availability (00:39:59) Discussion about the convenience of having EV charging stations at hotels and the impact on travelers. Conclusion and Final Remarks (00:41:06) Summarizing the episode's objective and the importance of being well-informed about EV repair business. Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By Changing The Industry
Can You Have Heart In A Business? #podcast #automotivebusiness #carrepair #autorepairbusiness
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