We are wrapping up our 3 part series with Bob Cooper and the Q&A discussion with a customer panel at the 2022 Elite Invitational. Chris Monroe joins us as we discuss websites, google ads and cause marketing. Don’t forget to download your complimentary Customer Care Guide and an Owners Job Description Guide by going to eliteworldwide.com/ARN or find the link in the show notes. Bob Cooper, Founder/President Elite Worldwide. Complimentary Elite Customer Care Guide Template HERE. Listen to Bob’s other episodes HERE Chris Monroe, Monroe Tire & Service, Shelby, NC. Business Development Coach, Elite Worldwide, Elite Top Shop 360. Listen to Chris' other episodes HERE Key Talking Points
Watch Full Episode on YouTube HERE Websites - What they look for on websites: years in business, pictures of shop/employees (nonstock photos), connection (dogs, kids etc), phone number and email address, reviews, attraction to family business What didn't they say? Price, list of services Google Ads - Their use of the paid Google ads found at the top of search results- they do not consider them as recommendations. Consumers want to do their own research Cause Marketing - powerful but not a top priority to sway decisions, encourage referrals, and find a cause you believe in to be involved with. Complimentary Elite Customer Care Guide Template HERE. Link to Part 1 Link to Part 2
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By Joe Marconi
According to Lang Marketing Aftermarket Consulting, Mobile repair and service is on the rise. I have mixed feelings about this, since repairing and servicing cars today is so complex.
BUT, can mobile service be used to attract new customers, or used as a strategy to check the car out at someone's home or work, with the ultimate purpose to get the car to your shop?
From Lang Marketing
"Mobile Repair currently represents only a small portion of the Do-It-For-Me (DIFM) market, but it is growing at an explosive rate. As the DIFM light vehicle market plunged during 2020 and rebounded in 2021, Mobile Repair grew many times faster than the overall DIFM market, unhindered by the onslaught of COVID-19."
Lang Marketing Resources, Automotive Aftermarket Consulting, Research and Analysis
By Joe Marconi
Seats Are Filling Up for October's Fly With The Eagles Course in Indiana!
Only a Few Seats Remain for Elite's Fly With The Eagles, October 4th-6th in Indianapolis, IN!
*Mitchell 1 and JASPER clients - ask about your additional discount!*
If you can't attend all 3 days, don't worry! You have the option to reserve single-day seats as well.
The Fly With The Eagles course will give in-depth training on how to make your business more successful. Learn exactly how to:
Improve your skills in time management, leadership, and goal setting
· Fully understand your shop’s financials and key performance indicators
· Find and hire superstar service advisors and technicians
· Turn your existing employees into self-motivated superstars
· Fill your bays with the right kind of customers through new marketing programs
· Utilize your step-by-step Action Plan to ensure your ongoing success
This series is presented by Joe Marconi and Kevin Vaught, who have both experienced extraordinary success as shop owners as well, so it’s no surprise that Fly With the Eagles is heralded by many industry leaders as the most powerful shop management series available to shop owners and general managers.
Register soon, because space is becoming extremely limited!