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Joe Marconi

Competing with Free oil changes

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We have a lot of customers who are telling us that they have free oil changes with thier new car, from the new car dealer. Some for 1 year, 2 years, and some for a lot longer. I have a tough time letting my customers going back to the dealer for any type of service. People are loyal, but people are also creatures of habit.

 

How can we compete with “free”? Any ideas?

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We have a lot of customers who are telling us that they have free oil changes with thier new car, from the new car dealer. Some for 1 year, 2 years, and some for a lot longer. I have a tough time letting my customers going back to the dealer for any type of service. People are loyal, but people are also creatures of habit.

 

How can we compete with “free”? Any ideas?

 

If it cost's $100.00 (or more) to replace a customer it's cheaper to give them the oil change and ask for thier referrals that lose them. B)

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I have 2 dealers in town that offer "free" tires and batteries for life. As it turns out the "free" only applies when you follow the dealers "enhanced" service recommendatons. That wouild be an lof every 3k (and dont be late) trans, injector, fuel system, a/c services every 15k, and tune -ups at about 2/3 of the manufactures recommendation. I have been able to prove to several of these consumers that they are really pre-paying for the "free". At that point I generally advise them to take advantage of the last set of free tires and then send the dealer their "divorce" papers.

I know this dont exactly cover the free lof question, but regardles I try to explain to folks "Aint nuttin FREE !"

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