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Have you checked out Joe's Latest Blog?
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By Joe Marconi in Joe's Blog5 commentsI recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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By carmcapriotto
Recorded Live at the 2024 MACS (Mobile Air Climate Systems) Training Event & Trade Show, shop owner Bill Snow discusses marketing strategies, the use of social media platforms, and the importance of authenticity in video marketing. Bill shares insights on audience preferences for lighthearted content and emphasizes professionalism and the value of every customer interaction in reflecting the business's dedication to service.
Digital Marketing Class (00:01:41) Bill Snow discusses the upcoming digital marketing class at MACS and his approach as a shop owner teaching digital marketing. Importance of Google Reviews (00:03:11) Bill Snow highlights the increasing importance of Google reviews and the impact on search results for potential customers. Asking for Reviews and Follow-Up (00:03:49) Bill Snow explains the process of asking for reviews and the importance of follow-up calls to clients. Deferred Work and Client Follow-Up (00:04:34) Bill Snow discusses the practice of following up on deferred work and its impact on client relationships and future appointments. CRM and Marketing Campaigns (00:06:21) Bill Snow explains the use of CRM for deferred work notifications and the implementation of marketing campaigns based on weather and other factors. Hands-Free Scheduling and QR Codes (00:07:47) Bill Snow discusses the use of QR codes for hands-free scheduling and the integration with the shop management system. Elevating Professionalism in the Industry (00:10:32) Carm Capriotto and Bill Snow discuss the importance of elevating the professionalism of the industry and the impact of job titles on attracting talent. Neighborhood-Based Social Media Marketing (00:12:47) Bill Snow describes the shift towards more fun and neighborhood-based social media marketing for Rad Air's ten stores. Celebrating People and Life on Social Media (00:14:19) Bill Snow emphasizes the importance of showcasing the people side of the business and celebrating employees and clients on social media. The Neighborhood Professional Service Center (00:17:34) Carm shares the concept of the "Neighborhood Professional Service Center" and its importance in the industry. Social Media Strategy (00:18:14) Bill Snow discusses the role of different social media platforms, including Twitter, TikTok, Instagram, and YouTube, in their marketing strategy. YouTube Content and Racing Team (00:18:32) Bill Snow explains their YouTube content strategy, including shorts and in-depth videos, and how they showcase their racing team. Video Marketing and Authenticity (00:19:52) The importance of genuine and unedited videos in building connections with customers and clients is discussed. Consumer, Customer, and Client (00:19:58) Bill Snow explains the distinctions between consumers, customers, and clients, and how they impact marketing and relationships. Creating Engaging Content (00:21:23) Bill Snow shares insights into the type of content that resonates with their audience and the importance of hiring someone with a different perspective. Point of View (POV) Videos (00:22:27) The rising trend of point of view (POV) videos, particularly in the context of technicians showcasing tasks like oil changes, is discussed. Enhancing Customer Experience (00:26:18) Bill Snow describes their approach to creating a positive experience for new clients, including personalized welcome bags and additional services. Client Experience Manager (00:27:11) The role of a client experience manager in ensuring quality control and enhancing the overall customer experience is explained. Professionalism and Image Building (00:30:24) The importance of professionalism and creating a positive image for auto repair shops, as well as the role of digital marketing in their 2024 strategy, is highlighted.
Thanks to our Partners, AAPEX and NAPA TRACS Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
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By nptrb
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By carmcapriotto
Maryann Croce discusses the importance of separating personal identity from business identity. Maryann, a coach and shop owner, emphasizes the need to recognize and embrace different roles in life, such as being a leader, family member, or partner. She suggests that separating these identities can lead to growth, team collaboration, and the ability to assess the business objectively. Viewing the business as a separate entity can lead to better delegation, clearer focus, and improved work-life balance. Maryann, Small Biz Vantage. Maryann’s previous episodes HERE. Show Notes
Separating Your Identity (00:02:59) Discussion on the importance of separating one's identity and roles in different aspects of life, such as being a business owner, family member, and leader. Shifting Roles and Uniforms (00:04:17) Exploration of how changing clothes and uniforms can help shift one's mindset and separate different roles, using examples like first responders and military personnel. Advantages of Separating Business and Personal Identity (00:08:41) Explanation of the benefits of viewing the business as a separate entity from oneself, including the ability to receive constructive feedback, assess business growth objectively, and avoid taking negative reviews personally. The importance of separating identity from business (00:10:43) Discussion on how separating one's identity from their business can lead to reduced stress and increased clarity. Using role shifting to manage different aspects of the business (00:12:57) Exploration of how shifting roles can help business owners focus on different areas, such as marketing and financials, and achieve a separate entity mindset. Understanding Your Financials (00:22:05) The importance of owners understanding their business's financials and knowing where to focus on improvements. Building Relationships (00:23:25) The significance of owners building and nurturing relationships with their team, vendors, suppliers, and associations. Separating Yourself from the Business (00:24:23) The benefits of viewing the business as a separate entity, allowing owners to delegate tasks, step away for extended periods, and make the business sellable. The importance of separating business from personal identity (00:31:15) Discusses a story of a business owner who almost lost his business due to a car accident and emphasizes the need to separate one's identity from their business. Stop thinking of the business as you (00:32:01) Highlights the importance of delegating tasks and responsibilities, having job descriptions, processes, and systems in place, and working with a team instead of trying to do everything alone. The impact of not separating business from personal life (00:34:13) Talks about the consequences of not separating business and personal life, such as feeling burdened, missing out on important moments, and the need to prioritize different roles in life. Thanks to our Partners, AAPEX and NAPA TRACS Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Subscribe on YouTube: https://www.youtube.com/carmcapriotto Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
This week, Hunt sits down for an insightful Chat with Joelle Pollak to talk about how Promotive is tackling staffing shortages in the automotive aftermarket, offering innovative solutions for shop owners.
Expert Take on Recruitment Challenges: Dive into the complexities of hiring, focusing on the crucial balance of pay, benefits, and shop culture in attracting and retaining top talent. Promotive's Strategic Approach: Learn about Promotive’s unique strategies in talent retention and their collaboration with technical schools to address the technician shortage. Streamlined Staffing Solutions: Explore how Promotive’s comprehensive services simplify the recruitment process, saving time and efficiently matching shops with ideal candidates.
Thanks to our partners, NAPA TRACS and Promotive
Did you know that NAPA TRACS has onsite training plus six days a week support?
It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice.
Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.com
It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online: www.paarmelis.com
Email Hunt: [email protected]
Get a copy of my Book: Download Here
Aftermarket Radio Network
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By carmcapriotto
George Kingman discusses the importance of work-life balance, psychological safety, and cultivating a positive work environment. He shares personal experiences and lessons learned from his journey in the automotive industry, emphasizing the need for passion and positivity. Kingman also discusses leadership strategies inspired by George Washington and how they can be applied in modern businesses. He stresses the importance of making employees feel valued and connected to their work. George Kingman, Blue Sky Tire and Auto, Georgia and Illinois. Advanced Shop Leadership Show Notes
Advanced Shop Leadership Group https://www.advancedshopleadership.com/ Safety and the Importance of Passion (00:02:18) The role of safety in fostering passion at work, both in terms of physical safety and psychological safety. The Contagion of Passion and Negativity (00:03:35) How passion is contagious and can uplift others, while negativity can also have an impact on the work environment. Finding Passion and Building a Team (00:06:44) The importance of finding the right people (the "who's") to support and complement your skills and passions in order to build a successful team. The importance of learning from mistakes (00:09:57) The value of allowing employees to make mistakes and the learning opportunities that come from them. Creating a positive work culture for work-life balance (00:12:09) The importance of fostering a positive work culture to achieve a proper work-life balance and how it affects employees' motivation and happiness. Psychology articles and work-life balance (00:22:15) Discussion on the importance of work-life balance and the misconception that more time off is the solution. Creating psychological safety at work (00:23:21) Exploration of the significance of making employees feel happy and safe at work, rather than solely focusing on time off or monetary compensation. Building a positive culture and purpose (00:24:54) Importance of creating a positive work culture and purpose, and the role of leaders in mentoring and improving the attitudes of team members. The power of bringing something extra (00:35:48) The importance of going above and beyond in order to achieve success, both personally and professionally. George Washington's Leadership (00:36:53) George Washington's ability to motivate his troops and redefine their purpose during difficult times. Building Positivity in the Workplace (00:38:31) Using George Washington's methods to motivate employees by sharing success stories and creating a positive culture. Taking Care of Each Other (00:41:17) The importance of taking care of teammates and spreading joy in the workplace to create a successful business. Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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