Quantcast
Jump to content


Get More Customers Using...Facebook? (new video)


Recommended Posts

Happy New Year to all!

 

In case you've been living under a rock, you may have heard of this little community on the internet called Facebook. What you maybe didn't know is that Facebook is a great place to attract new customers to your shop.

 

Together with my friend Greg Pitstick (one of the leading authorities on using Facebook for business) we just shot a brand new video explaining how this all works.

 

You can watch the video here: www.4carcount.com

 

Get ready to take lots of notes because it's packed with a lot of great info.

 

Enjoy :) ,

 

Ron Ipach

 

PS: Watch it right now, because I'm not going to leave it up on the internet for very long.

www.4CarCount.com

Link to comment
Share on other sites

Great Tire Deal

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Available Subscriptions

  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
  • Similar Topics

    • By Joe Marconi

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • By carmcapriotto
      Matt Fanslow explores the analogy between running a repair shop and the world of dating. He shares insights on first impressions, trust-building, and the value of substance over style in both customer relationships and shop management. Matt emphasizes the need for repair shops to maintain high standards of service and to view customer feedback as opportunities for growth.
      Show Notes
      Dating in Modern Times (00:01:15) Comparison of modern dating to historical dating and personal experiences with initial interactions. Physical Attractiveness and Shop Appearance (00:02:25) Reflections on interactions with physically attractive individuals, similar to the importance of a shop's appearance. Importance of Customer Reviews (00:04:54) Discussion on the significance of customer reviews, the impact of negative reviews, and the importance of backing up a shop's exterior with quality service. NAPA Auto Tech Training Sponsorship (00:11:34) Information about NAPA Auto Tech Training and its benefits for technicians and shop profitability. Constant Improvement in Customer and Employee Interactions (00:13:42) Emphasis on the importance of constant improvement in customer interactions and the parallels with employee relationships. Long-Term Relationships and Continued Accreditation (00:17:06) Discussion on the importance of continued accreditation and constant improvement to maintain long-term relationships with customers and employees. Shop Relationship Parallels (00:18:13) Drawing parallels between shop hiring and dating, emphasizing the importance of attracting and maintaining long-term relationships with employees. Attracting Talent (00:19:16) Encouraging self-reflection on what attracts and separates a shop from competitors, and the importance of perpetuating long-term relationships with employees. Promoting Training (00:20:20) Advocating for the importance of training.  
      Thanks to our Partner, NAPA Autotech napaautotech.com
       
      Email Matt: [email protected]
      Diagnosing the Aftermarket A - Z YouTube Channel HERE
      Aftermarket Radio Network: https://aftermarketradionetwork.com/
       
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Can a break-up be the catalyst for an entrepreneurial leap? Find out during Shawn Gilfillan's 20 questions in 30 minutes episode! Shawn also discusses the importance of a strong business culture, mentorship, and the joy of hobbies like aviation. Shawn shares strategies for managing gross margins and the significance of client experience. Shawn Gilfillan, Automotive Magic, Kenvil and Lake Hopatcong, NJ. Shawn’s previous episodes HERE Show Notes
      Automotive Magic (00:00:17) Shawn Gilfillan discusses the founding of Automotive Magic on April Fool's Day in 2003. Life Calibration (00:00:41) Shawn talks about his work with Chris Lawson and the high-performance team coaching program at Life Calibration. Life Calibration: From Burnout to Balance [THA 348]: https://remarkableresults.biz/remarkable-results-radio-podcast/a348/ Mentorship and Self-Development (00:04:54) Shawn discusses the impact of mentors and self-development in his journey as a shop owner. Hobbies (00:06:10) Shawn talks about his hobbies, including aviation. Motivation and Business Culture (00:07:46) Shawn shares his motivation for getting up in the morning and discusses how he creates opportunities for others to thrive and elevates their performance. Advice and Fear (00:11:49) Shawn shares advice on overcoming fear and empowering employees as an owner/CEO. Book Recommendation (00:13:13) Shawn recommends "Hero on a Mission" by Donald Miller and discusses its impact on his perspective as a business owner. Building Business Culture (00:14:50) Shawn discusses the challenges and importance of building a strong business culture from the top down. Culture and Team Dynamics (00:15:40) Discussion on creating a positive work culture and building a cohesive team. Leadership and Vision (00:16:29) The importance of establishing a vision and values from the start, and involving the team in maintaining the culture. Client Experience and Relationship Building (00:19:36) Strategies for understanding and meeting client needs, and building strong client relationships. Adaptability and Change (00:20:47) The significance of embracing change and adapting to business challenges. Leadership Crisis and Team Support (00:21:00) Dealing with unexpected managerial crises and the importance of team support. Personal Development and Skills (00:23:14) The desire for new skills and personal development, such as learning magic tricks. Business Management and Gross Margin (00:24:14) Strategies for managing gross margin and keeping front-end operations efficient. Car Count and Scheduling (00:25:35) Strategies for managing car count, scheduling, and maintaining workflow in the shop. Future Reservations and Client Commitment (00:27:21) The importance of setting future reservations and ensuring client commitment to scheduled appointments. Leadership Communication (00:29:17) Encouraging a shift in language and communication to emphasize the importance of future reservations. Hiring and Relationships (00:30:12) Discussion on hiring and relationships in the workplace, including the impact of personal relationships on work performance. Dream Car (00:31:37) Shawn's dream car and the enjoyment he derives from it. Opening a New Shop (00:32:11) The three important needs for opening a new shop: location, good people, and effective marketing. Marketing Strategy (00:32:33) The success of giving away the first hundred oil changes for free as a marketing strategy. Firing a Customer (00:33:52) A recent incident of firing a customer due to their attitude and behavior at the shop.
      Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections    
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Matt Fanslow and guest Margaret Light, a licensed marriage and family therapist, dive into the complexities of grief. They discuss the inevitability of loss, the importance of acknowledging grief, and strategies for self-support during the grieving process, such as maintaining routines and honoring loved ones. They also cover how to support others who are grieving, offering practical help and emotional support. The conversation touches on the challenges of dealing with grief in the workplace and the need for understanding and patience. Additionally, they explore the concept of surrendering to grief and the dangers of using work or other distractions to avoid dealing with emotions.
      Show Notes with Timestamps
      Margaret Light: https://www.equilibriumtherapyservices.org/ Matt's personal experience (00:01:12) Matt shares a personal experience about his father's health issues and his own feelings of grief and survivor's guilt. Understanding grief (00:05:29) Margaret explains the broad concept of grief, including different types of loss and the idea of complicated grief. The process of grief (00:12:36) Discussion on the non-linear nature of the grief process, the stages of grief, and the need to experience and process grief. Supporting individuals experiencing grief (00:18:06) Matt and Margaret discuss the challenges of navigating grief in professional settings and provide pointers on how to support individuals experiencing grief. Supporting Ourselves When Grieving (00:19:31) Tips for self-care during grief, including creating routine, seeking support, and honoring the loved one. Supporting Someone Who's Grieving (00:23:08) Practical ways to support a grieving person, such as providing childcare, acknowledging their grief, and avoiding false platitudes. Learning to Live with Loss (00:30:54) Discussion on the process of learning to live with the loss of a loved one and the challenges of accepting mortality. Dealing with Loss and Control (00:34:44) Exploration of the fear and loss of control associated with unexpected or unexplainable events, and the frustration of not being able to fix emotional pain. Grieving requires attention (00:37:28) Discussion on the intentional effort needed to be present and attentive during the grieving process. Surrendering to grief (00:38:03) Exploring the concept of surrendering to grief and accepting difficult emotions. Recognizing red flags in grief (00:41:22) Identifying signs of unhealthy coping mechanisms and behaviors in response to grief. Reintegration and moving forward (00:49:06) Exploring the reintegration phase of grief and the purpose of grief in helping individuals move forward in life. Acknowledging the value of grief (00:51:21) Recognizing the significance of grieving as a reflection of love and the importance of feeling strong emotions. Challenges in addressing emotions (00:54:35) Discussing the difficulties in addressing emotions, especially in male-dominated industries, and the need to learn to navigate and apply emotional understanding. Grief and Emotional Intelligence (00:56:33) Discussion on the benefits of emotional intelligence, the downside of suppressing emotions, and the importance of addressing grief.  
      Thanks to our Partner, NAPA Autotech napaautotech.com
       
      Email Matt: [email protected]
      Diagnosing the Aftermarket A - Z YouTube Channel HERE
      Aftermarket Radio Network: https://aftermarketradionetwork.com/
       
      Click to go to the Podcast on Remarkable Results Radio
    • Water Proof And Self Adhesive
    • By Joe Marconi

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.



  • Our Sponsors



×
×
  • Create New...