Quantcast
Jump to content


Joe Marconi

High mileage cars making customers to have second thoughts

Recommended Posts

High mileage cars making customers to have second thoughts?

 

In the end people are people. This has been a long recession and we hear now that we are in a recovery. (That’s debatable). However, we have seen an increase within our own customer base of new car purchases as customers say enough is enough. There seems to be a threshold factor taking place. As a car approaches or goes over 200,000 miles, many people are not too happy about sinking a few thousand bucks in their car to keep it going.

 

Have others seen the same?

Share this post


Link to post
Share on other sites


Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

  • Similar Forum Topics

    • Customer's buying their own parts

      Hey guys. I'm new to the forum and was looking for this subject but couldn't find it. Sorry If I'm posted something that's already been discussed. I own a brake shop in Austin, TX. We do anywhere from 10-20 brake jobs a day. We only do brakes so I don't know how much full service auto shops deal with this problem but... Customers are constantly calling in claiming they've bought the best parts or they want to provide their own parts because they've done research and know what is best. This drives me crazy. First of all they don't know whats best. Then after being told no they get offended and act like tons of shops allow this. What is the best way to handle these customers? Just send them away? I'll quote them a price using our parts and they act as though its a rip off. What shops are doing this for their customers? I feel like I'm letting jobs get away from me. Any experience with this?

      By Jonathan Ganther, in General Automotive Discussion

      • 78 replies
      • 3,758 views
    • Making 2019 Your Best Year Ever

      December spells the end of 2018, and hopefully you're wrapping up what was a fantastic year for your auto repair shop and business. Now… it’s time to start thinking about how to make 2019 an EVEN BETTER year. (Heck, let’s go ahead and plan on making it your best year ever! Right?) By attending for this special Live Online Webinar, you're going to get the proven 4-step process that will practically GUARANTEE 2019 to be a blow-out success for you. With these four steps, you’ll be able to… 👉 ==> DOUBLE your take-home pay (Yes, that’s not a misprint. I’ll show you how.)
      👉 ==> Magnetically attract more (and even better!) customers to your shop
      👉 ==>  Easily sell your services at higher prices than your competitors
      👉 ==>  Find, hire, and keep that elusive tech you’ve been searching for
      👉 ==>  Put the fun back into running your shop! If you're interested... there is absolutely ZERO cost to attend this training. All you'll need is 45 minutes of your day set aside in order to watch this webinar live. For the dates, times, and registration details,  CLICK HERE

      By Ron Ipach, in Shop Management Coaching, Business Training, Consulting

        
      • 0 replies
      • 35 views
    • Increase auto repair sales by adding to the cart

      Retail stores have known for a long time that adding or increasing the size of shopping carts also increases sales. Consumers may go to the store with a list, but as they pass through the aisles, having a cart makes it easy to add to that list.  While your repair shop does not use shopping cart, the same strategy can used. Every customer that books an appointment as done so with some sort of list; an oil change service, a brake issue, tire rotation, etc.  Through an effective multipoint inspection and looking at service schedules, you can make suggestions to your customers that can add to their cart; essentially increasing sales per vehicle. One last thing: Always make service and repair suggestions to the customer that is in their best interest and have value, and you can’t go wrong.  It’s actually great customer service. 

      By Joe Marconi, in Joe’s Business Tips For Shop Owners

        
      • 0 replies
      • 219 views
    • [BAD NEWS] Think Your Customers actually TRUST You?

      Yes, I was shocked - and you will be too! The most current report from AAA reveals critical information that YOU need to know. 
      Hope this helps!
      Matthew Lee
      "The Car Count Fixer"
      Grow your Car Count, Income and Profits!

      By JustTheBest, in Marketing, Advertising, & Promoting

        
      • 0 replies
      • 182 views
    • Article: Building a Marketing Plan Around Your Customers

      Roughly a month ago, I went to lunch with a good friend of mine. He works for the YMCA, so we discussed what the YMCA does to attract new members. A few years ago, my friend and his team realized that while they were good at attracting new members each year, they had little to no retention. It was a constant battle to bring in new members to fill the void of lost members. The YMCA realized that it’s easier and less expensive to keep existing members, than to go out and find new ones. They created a new marketing strategy with a focus on keeping existing members. The plan was simple: create an amazing experience for their members and offer new programs to these existing members. The plan worked. Member retention improved. What worked for the YMCA will also work for your business. Before you spend a dime on advertising, you need to understand one crucial component of your business; the customer experience. Without a great customer experience that gives your existing customers a compelling reason to return, you’re simply wasting your money on advertising. Advertising is often aimed at new-customer acquisition. There is nothing wrong with this. Every business loses clientele each year for a number of reasons, and we need to get our name out to our community about who we are and what we do in order to attract new consumers. But, to rely on new customer acquisition alone without a plan to keep existing customers is not a strategy for long-term, sustained growth. Every marketing plan starts with looking at your entire operation and how it relates to the customer experience. Are you doing all you can to create an amazing experience that builds solid relationships? If not, you will be in the same position the YMCA was: using advertising to fill the void of lost customers. While there are many aspects of the customer experience, let’s focus today on the four essential areas: The customer write-up, the sales process, the car delivery and the follow-up. Each of these touch points must be executed with one thing in mind: create an experience so amazing that the customer will have a compelling reason to return your shop again. Customer write-up starts the process. It’s where you begin the relationship or continue to preserve it. It must be performed as if you are welcoming a guest into your home. The sales process must communicate value and benefits to the customer. This gives the customer peace of mind, reduces anxiety and buyer’s remorse. The car delivery is your chance to leave a lasting positive impression of you and your company. It should not be a transaction, but instead the opportunity to resell the job, you and your company. The car delivery should not be rushed. Take the time to review the invoice, ask the customer if they have any questions. Let every customer know how important they are and how much you value his or her confidence and trust in you and your company. The follow-up continues the customer experience. This is where you reach out to the customer with a phone call, email, or thank-you card. It helps with customer retention by making another positive impression in the mind of the customer. Getting back to car delivery: Make sure you review all future service recommendations and let the customer know that they will receive a service reminder. But don’t rely on a postcard or email alone to bring back customers. Think about this: If you had a bad experience at a restaurant, no offer or ad is going to get you back there—only an amazing experience will. The same holds true for your business. By the way, an amazing customer experience is created by the people in your company. Sure, you need to have a clean, well kept facility with nice amenities. But it’s the people in your company that make the difference. Billion dollar stadiums don’t win championships—it’s the quality of the players on the field that win championships. Everyone in your company is part of your marketing plan. A simple smile and hello from a technician when a customer walks past the bays can do more for your business than any ad can. Let me leave you with this thought: Customers will not remember the mass airflow sensor you installed or the exhaust leak you repaired. But they will remember their experience. A positive experience is lasting in the mind of the consumer. It’s the most powerful marketing tool you have—and it’s virtually free.   This story was originally published by Joe Marconi in Ratchet+Wrench on September 1st, 2018
      View full article

      By Joe Marconi, in AutoShopOwner Articles

        
      • 0 replies
      • 88 views
  • AutoShopOwner Sponsors



×