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Vinyl Decal for customer vehicles?


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We are considering making vinyl decals that customers can place on the back of their vehicles for advertisement of our business. We plan to offer a discount for vehicles that have this decal on the car as an incentive to place it there. I am going to hand them out on our grand opening and offer them for sale after that. I need your input. We have a few ideas on the decal and want to know what you guys think.

 

Please let me know which statement you would use and why. 1) "I drive the business at..(logo)" 2) "I drive the business for ..(logo)" 3) "(logo) I drive their business"

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I am not talking about something that I put on every car. I am referring to a decal the customer can add themselves. I am with you about the dealership decals that I have removed from my vehicles in the past. The vinyl decals around here are very popular and I am thinking along the lines of a "discount" if you have the decal on your vehicle. It will be completely voluntary.

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Hello there, this is my first post

I like the idea of a vinyl decal or bumper sticker as a matter of fact Ive been showing (polling) customers, friends, & family on design and color and Ii finally ordered them this morning after reading your discussion. I will be offering them to everyone and leave a stack on the counter for anyone who wants one for free even parts drivers. My thought is that anywhere someone wants to place your name, it will remind them to call you when they need help or refer you when a car topic comes up. I used Rainbow printing very good prices .24 each why wouldn't I do it!

Newmans Auto Proofs.pdf

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Do think a phone number or web site would be a good idea for the sticker.

Definitely put put a phone# and or website if you have room without cluttering your advertisement piece. My objective in this case is name recognition in my area a lot of our customers have asked for t-shirts that we wear that have our same shop logo (they all seem to like us and would love to help promote our business) that's why I don't always put all the contact info on every piece.

I make sure to put it on all

*pens

*Refrigerator magnets

*Key chains

*shop Key tags floor mats Ect...........

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  • Have you checked out Joe's Latest Blog?

         3 comments
      Got your attention? Good. The truth is, there is no such thing as the perfect technician pay plan. There are countless ways to create any pay plan. I’ve heard all the claims and opinions, and to be honest, it’s getting a little frustrating. Claims that an hourly paid pay plan cannot motivate. That flat rate is the only way to truly get the most production from your technicians. And then there’s the hybrid performance-based pay plan that many claim is the best.
      At a recent industry event, a shop owner from the Midwest boasted about his flat-rate techs and insisted that this pay plan should be adopted by all shops across the country. When I informed him that in states like New York, you cannot pay flat-rate, he was shocked. “Then how do you motivate your techs” he asked me.
      I remember the day in 1986 when I hired the best technician who ever worked for me in my 41 years as an automotive shop owner. We’ll call him Hal. When Hal reviewed my pay plan for him, and the incentive bonus document, he stared at it for a minute, looked up, and said, “Joe, this looks good, but here’s what I want.” He then wrote on top of the document the weekly salary he wanted. It was a BIG number. He went on to say, “Joe, I need to take home a certain amount of money. I have a home, a wife, two kids, and my Harly Davidson. I will work hard and produce for you. I don’t need an incentive bonus to do my work.” And he did, for the next 30 years, until the day he retired.
      Everyone is entitled to their opinion. So, here’s mine. Money is a motivator, but not the only motivator, and not the best motivator either. We have all heard this scenario, “She quit ABC Auto Center, to get a job at XYZ Auto Repair, and she’s making less money now at XYZ!” We all know that people don’t leave companies, they leave the people they work for or work with.
      With all this said, I do believe that an incentive-based pay plan can work. However, I also believe that a technician must be paid a very good base wage that is commensurate with their ability, experience, and certifications. I also believe that in addition to money, there needs to be a great benefits package. But the icing on the cake in any pay plan is the culture, mission, and vision of the company, which takes strong leadership. And let’s not forget that motivation also comes from praise, recognition, respect, and when technicians know that their work matters.
      Rather than looking for that elusive perfect pay plan, sit down with your technician. Find out what motivates them. What their goals are. Why do they get out of bed in the morning? When you tie their goals with your goals, you will have one powerful pay plan.
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