By Eric Roberts
Firstly let me say that I an just a regular guy from the UK who is the owner of a seven bay service centre/garage. I am not a financial expert. The dreaded inflation is upon us again. For the guys as old as me then this is nothing new. Back in the 70,s we had 15% inflation, but we all got by and lived for better trading days. Here in the UK we have always looked up to the USA because of your business prowess. So what do you guys look out as your worst enemy!
When prices are going up then I find that the gap opens between rich and the poor's disposable income. So this question will effect garage owners in different areas. My garage is in a poor area with many immigrant families who drive cars. So this means we have to be more flexible with pricing. Finding out if your customer can afford that service ! For this reason we devised a three tier service pricing structure. This has also the effect of not loosing your profit margins.
The lowest price should include an oil and filter change and a general vehicle check over. This way we find the customer will perhaps be able to afford a service and your profit margins wont drop. This is just one small idea that we carry out! What do you guys do in these times of high inflation ?
By Joe Marconi
Most communities have a variety of repair shops, dealerships, and franchise models. Do you consider them the competition, or colleagues?
Do you think it's worth it to get to know other auto businesses in your community? To share and exchange business ideas and strategies?
By Joe Marconi
There seem to be mixed opinions on what Business System is the best. And also, not all business systems fit a particular repair shop model.
There are a lot of new players in the past few years: Auto Leap, Protractor, Teckmetrics, Shop Boss, Shop Monkey, and more.
Are you happy with your system? What features are important to you?
By Joe Marconi
We all know that techs and service advisors have two distinctly different roles. And both get different training. Service advisors are on the front lines every day taking care of customers, selling work, organizing work, and a lot more.
While most customers don't engage with the technician, is there a time when we should allow the customer to speak to the technician?
No one can do everything, but everyone can do something. Raising the image and perception of our industry starts with getting involved with schools. If you’re involved in your local community college or high school, I would like to put out a challenge that you also visit the elementary and middle schools. The students are buzzing with energy, questions, and already have a leg up on technology. If you’re not involved with any schools, what’s stopping you? You can’t afford to not put your time into students, teachers, and school counselors. The impressions you leave on the youth are critical to creating opportunities for our industry's future.
Andy Fiffick, CEO Rad Air, 10-locations, franchise. Listen to Andy’s other episodes HERE Bill Haas, Owner of Haas Performance Consulting, Bill’s previous episodes HERE. Craig Noel, Sun Automotive, Springfield, OR. Listen to Craig’s previous episodes HERE Key Talking Points
To connect these newest minds to our trades really does begin at the 5th-grade level AND at the dinner table or other places where the discussion needs to be about the opportunities that the service trades are no longer a plan “B”. The newer generation truly has a “leg up” as they are ready and are very quick and techy, which then really leaves the “on the job” nuts and bolts experience. This is where an Apprenticeship program is a must for the automotive industry and its future. Craig has 5 technicians from the apprentice program Vehicles are more advanced than the Apollo spaceship Make sure your presentation includes many questions. It keeps them engaged, and you will learn from their perspective. Tell stories, lots of stories. Don’t go into statistics. You must get to the teachers and parents Working with your hands and mind is rewarding. Solving tough problems builds character. You can't afford to not put your time into students and the community- the impressions you leave are critical Raise your hand for any volunteering opportunity
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Check out today's partners: Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com
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