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Here are some stats that I came across the other day with regards to where people in the US are spending their time these days…

 


  •  
  • 76% of people in the US actively use the internet
  • The average person spends over an hour every month on Google
  • The average person spends over an hour every month on YouTube
  • And get this… 126 million in the US are on Facebook and they average spending 32 minutes socializing each time they visit!!!
  • Even better, 42% of people over the age of 50 (our best customers!) use social media sites like Facebook and Twitter – and that number doubled over the past year!

 

Lets contrast that to a few other tidbits…

 


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  • Yellow Page usage is way down (I couldn’t find any official figures, but you already know this is true)
  • Newspaper circulations continue to slide by double digit percentages every year
  • More than half of TV watchers record their programs (and blow by the commercials)
  • The cost of mailing a letter is going to cost 5.6% more real soon

 

Soooo…. The majority of Americans are getting online and spending an incredible amount of time while there, and the effectiveness of the ‘traditional’ way of marketing your business is declining quickly and getting more and more expensive. Any thoughts on where you might want to focus your efforts now and into the future??

 

The Best Way To Get Noticed Is To Stand In Front Of (not behind) The Stampeding Crowd!

 

Best, Ron Ipach, CinRon Marketing Group

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  • Have you checked out Joe's Latest Blog?

         3 comments
      Got your attention? Good. The truth is, there is no such thing as the perfect technician pay plan. There are countless ways to create any pay plan. I’ve heard all the claims and opinions, and to be honest, it’s getting a little frustrating. Claims that an hourly paid pay plan cannot motivate. That flat rate is the only way to truly get the most production from your technicians. And then there’s the hybrid performance-based pay plan that many claim is the best.
      At a recent industry event, a shop owner from the Midwest boasted about his flat-rate techs and insisted that this pay plan should be adopted by all shops across the country. When I informed him that in states like New York, you cannot pay flat-rate, he was shocked. “Then how do you motivate your techs” he asked me.
      I remember the day in 1986 when I hired the best technician who ever worked for me in my 41 years as an automotive shop owner. We’ll call him Hal. When Hal reviewed my pay plan for him, and the incentive bonus document, he stared at it for a minute, looked up, and said, “Joe, this looks good, but here’s what I want.” He then wrote on top of the document the weekly salary he wanted. It was a BIG number. He went on to say, “Joe, I need to take home a certain amount of money. I have a home, a wife, two kids, and my Harly Davidson. I will work hard and produce for you. I don’t need an incentive bonus to do my work.” And he did, for the next 30 years, until the day he retired.
      Everyone is entitled to their opinion. So, here’s mine. Money is a motivator, but not the only motivator, and not the best motivator either. We have all heard this scenario, “She quit ABC Auto Center, to get a job at XYZ Auto Repair, and she’s making less money now at XYZ!” We all know that people don’t leave companies, they leave the people they work for or work with.
      With all this said, I do believe that an incentive-based pay plan can work. However, I also believe that a technician must be paid a very good base wage that is commensurate with their ability, experience, and certifications. I also believe that in addition to money, there needs to be a great benefits package. But the icing on the cake in any pay plan is the culture, mission, and vision of the company, which takes strong leadership. And let’s not forget that motivation also comes from praise, recognition, respect, and when technicians know that their work matters.
      Rather than looking for that elusive perfect pay plan, sit down with your technician. Find out what motivates them. What their goals are. Why do they get out of bed in the morning? When you tie their goals with your goals, you will have one powerful pay plan.
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