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Flash Sale + Social Proof


Flash Sale + Social Proof

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  • Similar Topics

    • By ASOG Podcast
      Help David Out
    • By carmcapriotto
      Nothing beats live in-person industry events. There is power in the collaborative minds from around the country in one room. The podcast attended the 2022 Elite Invitational in San Diego and we recorded some incredible stories with essential aftermarket voices. At the end of the conference, I had the idea to grab Jim Murphy, Gene Morrill, and Joe Marconi for a recap of the event and their perspectives on our industry. Keep listening, you have the best seat in the house right next to these 3 aftermarket icons.
      Gene Morrill, Certified Automotive in Glendora, CA. Business Development Coach with Elite Top Shop 360, Elite Worldwide. Gene’s previous episodes HERE
      Joe Marconi, Executive Council Member, Elite Worldwide. Joe’s Episodes HERE. Jim Murphy, Pro Service Leader, Elite Pro Service Program, Elite Worldwide. Jim's previous episodes HERE
      Key Talking Points
      Guiding, not telling what to do Takeaways- more young people attending, non Elite clients attending, finding your ideal customer (the 20%), customer base still referring to technicians as ‘mechanics’ The Bob Cooper Experience- presence and ethics Implementation is the key to acquiring knowledge Changing demographic with customers and employees Movement of shop owners coming from different careers Always move forward, be inspired, attend training, be focused on your employees, empower your employees to create customer experiences, brainstorm opportunities  
      Connect with the Podcast:
      Aftermarket Radio Network
       
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partner:
      Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com
         
      Click to go to the Podcast on Remarkable Results Radio
    • By Mike DelaCruz
      A topic that I’ve become more and more interested in is the future of our industry, specifically when it comes to Technicians.  I returned from the Spring Leadership Days in Orlando by Auto Care Association with an entirely new outlook, continuously reminding myself:  What can I do to help strengthen our future?
      As I scroll through my Facebook feed, reading through various forums and private group comments, I constantly hear about the Technician shortage and have been over the past few years.
      Does that raise any concern that we’re still talking about this after several years?  
      As I read through the comments in hopes to find solutions, regrettably the majority of the comments are not solutions to the problem.  So, my hope is to find a solution and identify what action I can personally take to help strengthen our future and do my part.  I don’t want to spend anymore time talking about what we already know (tech shortage), and watch our industry reduce to rubble in the years ahead.  Not on my watch… and I know a lot of you are with me!  Days turn into weeks, weeks turn into months and months turn into years.  Let’s not wait!
      As I visit shops around the country, which is my favorite thing to do, I notice a common pattern in the workflow.  Nearly 70% of the shops that I have visited in the past year have empty bays.  For example, a shop in the Bay Area I visited recently had 8 bays, but 4 were empty.  They had 2 Technicians, who both told me they’re extremely busy and this has become the “norm” until they hire more Technicians.  
      Of course, the owners have “tried everything”, but what does that mean?  Have they really tried “everything”, or are they looking for a band-aid to fix the short-term problem and not thinking about a long-term solution and preparing for the future?  
      Shops are busy right now and business is booming for most.  So even though they have the Tech shortage issue on their minds, it’s less of a priority right now because they’re busy!  It reminds me of what one of my favorite industry coaches (and friend) told me one time about “Panic Marketing”. Business slows down, then we expect our marketing company to step up some SEO or Ads and get cars in today, when in reality you have to plan out your marketing 6-months or a year in advance.  
      So what do we do when we have empty bays and a Tech shortage?  Many will simply place an Ad on Indeed, cross their fingers and hope for immediate applicants! That quick-fix strategy will never work.  But what will?  
      There are shops out there with effective strategies that actually work well.  Look at what they’re doing and get some ideas.  Joe Marconi has some awesome tips on hiring great people.  Having worked directly with Joe, I’ve seen the success firsthand.
      But for me personally, I’m more interested in the long-term and getting the “younger generation” interested in our trade.  I think this will help shape our future.  But how do we do this?  Someone once told me, if every shop ran an Apprenticeship program, this would help solve the problem.  
      Is that the silver bullet?  If not, what is?  
       
    • By carmcapriotto
      What’s better than having 3 trainers sit down with me at Vision 2022 and record their very candid conversation. Be a fly on the wall as we discuss hybrid training, student assessments and breakout teams. My panel shares their experiences and together we push the boundaries of training in our industry.
      G Jerry Truglia, ATTS: Automotive Technician Training Services. G Jerry Truglia Previous Episodes HERE.
      Dave Hobbs, senior technical trainer and curriculum developer for Delphi Technologies Aftermarket at BorgWarner Inc. Dave’s previous episodes HERE. Peter Orlando, Sr. Curriculum Developer/Technical Instructor at Advance Auto Parts Carquest Technical Institute. Peter's previous episodes HERE
      Key Talking Points
      Hybrid training- pre-production ahead of time for online training, put videos in your PowerPoint to break up the monotonous voice, avoid internet problems, and have capabilities to pause the video when questions are asked  Paying attention to inflation, higher wages in other industries Audience assessments with QR codes- gauges your audience and gives trainer direction, while giving the audience anonymously, gets the audience involved Don’t shut down wrong answers  Early engagement- ask to raise hands, make it fun by giving away free T-shirts and hats for right answers, consider breakout rooms during training when you have a tight group of 20-30 people, especially in service advisor classes, using handouts that can be filled out and passed to each other in class, have students look at each other if you are able to have set up, the trainer can be moderator/facilitator and allow attendees to interact with each other  How are attendees able to download/follow PDF of class during virtual if they only have 1 monitor?  
      Connect with the Podcast:
      Aftermarket Radio Network
       
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partners:
             
      Set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX - Now more than ever.

      More Time. More Profit. Transform your shop at getshopware.com/carm


      Click to go to the Podcast on Remarkable Results Radio
    • Advertise your services or products to passers-by attracting them towards your business
    • By carmcapriotto
      Where did you learn about finances? Did you learn it from your parents? Finances are one of the most important elements in our lives, yet most of us never really understand it or discuss it with our spouses or employees. Listen to 3 shop owners that make finances a part of the conversation in their business and for their people.
       
      Frank Scandura, Frank's European, Las Vegas, NV. Frank’s previous episodes HERE. John Gustafson, Gustafson Brothers, Huntington Beach, CA. John’s previous episodes HERE Russell Crosby, Russ’s Wrench Auto Repair, Clinton, NJ. Russ’s previous episodes HERE
      Key Talking Points
      Finances aren’t taught when growing up from parents or school Most don’t have income problems, it’s a spending problem What are your payments? Freedom and being in charge when you’re debt-free and sitting on cash Credit scores will go down as you have cards paid off and stop using as much- Buyers remorse and financial stress with a spouse People are twice as likely to get divorced with 10k in debt and zero dollars in savings We need to teach our team that we can't outrun debt with higher salaries. Finances aren't a 1 conversation session Little debt leads to a lot of debt Never intermingle personal and business funds together For those of us who have financial planners, invite them to host a lunch and learn about the positive impacts of investing. Host a book club and read books about finances and investing. John offers business math and personal math courses and Dave Ramsey course Second round they are welcome to bring their spouse or partner. They are not required to bring exact numbers but should know what they own and what they owe. They should know what they take home from all sources and what their housing, food, credit card payments etc are. They do a net worth calculation, an income, and an expense list to determine cash flow (either positive or negative) then fund reserve and investments. They recommend a 6-month reserve for critical expenses and an investment piggy bank.  Investing is in round 3 when they have money to invest.  
      Connect with the show:
       
      Aftermarket Radio Network
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partners:
      More Time. More Profit. Shop-Ware Shop Management getshopware.com

      See how Broadly can help YOU grow your auto shop. getbroadly.com/chat
       
      Click to go to the Podcast on Remarkable Results Radio


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