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Flash Sale + Social Proof


Flash Sale + Social Proof


Flash Sale + Social Proof

Five Minutes: Talking Your Way Into More Sales


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Five Minutes: Talking Your Way Into More Sales

 

http://www.tirerevie...more_sales.aspx

 

 

Good article, I would have to agree ... saying too much or not saying enough can be bad in both cases. The idea of going up to a customer and telling them they need a coil, trans. flush etc... when that's not what they came in for is the part that gets me. I think those issues need to be address as they stated in the article.

 

Watch how you say ... what you say. Makes a big difference.

 

BTW - - - this is one of the magazines that use my articles thru an agreement with Babcox. If you go to the inService section and then to Diagnostics... scroll half way down you'll find my article there... (Diagnostic fee or Diagnostics Free)... Probably already read it, but keep an eye on that section... my next article should be out any day now. Gonzo

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This is an important subject. How we communicate and speak with our customers can make a huge difference with closing sales. If we do not do a great job at explaining the "why" we need to perform a certain test or service, the customer may not see the value in what you are selling. This can lead to buyer’s remorse or lost sales.

 

We work hard at making sure that the customer is part of the sales process and understands the value.

 

It’s one thing to say,” Mrs. Jones,it looks like you car is due for a tire rotation, may we go ahead and perform that service for you today”? But it’s more effective to say, “Mrs. Jones, it looks like your car is due for a tire rotation. By rotating tires and checking the balance we can extend the life of your tires and save you money in the long run. May we perform that service for you today”?

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