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Synthetic oils?

CARMandP

By CARMandP
in Automotive Parts & Suppliers

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Richard Apprentice

Richard

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We don't promote any particular brand either. With the high buck cars we get in for service, the customers like us to use factory recommended brands, Mobil1 for the Porsches & Benz and Castrol Syntec for the BMWs & VW/Audis.

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Gonzo Grand Master

Gonzo

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We don't promote any particular brand either. We will use a certain brand if the customer requests it. We Stock Mobil 1 and Castrol but have access to most other brands.

If they ask for it I'll get it, if they ask my opinion of a certian oil they'll get that too.

I will almost always tell them to check their owners manual for the proper oil and not go by the latest TV commercial they just watched. Gonzo

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Gonzo Grand Master

Gonzo

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Gonzo, you mean TV and Consumer reports could be wrong?

 

When I read your comment I was laughing so hard the wife came by just see what was so funny.

 

It would be different if the manufacturers would put a campaign together where they took their products to the repair shops and gave us the chance to listen to their technical side of the whole thing first. Instead of sending all their propaganda out to the naive general public... who... seems to believe what they see on TV or the news. But a perfect world it isn't.... maybe we should make our own infomercials.... LOL

 

Thanx for the laugh Joe... that was truly funny... Just to see the wifes reaction was priceless.

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CARMandP Proficient

CARMandP

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My "generic" oil is the Oreilly's brand since I can get it pretty cheap and its made by either Valvoline or Havoline. The synthetic oil that I sell and promote is Amsoil. I have been an Amsoil dealer for over 2 years and have been very happy with the quality of the products they have and the broad range of products that they have.

 

Independent Amsoil Dealers For Amsoil Synthetic Motor Oil, White House Tennessee

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CARMandP Proficient

CARMandP

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I actually push and promote the XL series which is there 7500 mile oil. I use this in both of my vehicles and really like it. The XL5w30 wholesale is $5.20 qt and retails for $6.80 qt. The 5w30 synthetic wholesales for $6.75 and retails for $8.75. Of course, there is shipping to figure in there which most of the time when I place an order I get the products within 3 days.

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CARMandP Proficient

CARMandP

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You can sell the Amsoil product at what ever price the market will bare. I like using and promoting a product like Amsoil because the customer can't go to Walmart and buy the product. Your customers can go and buy the same products you just mentioned at the same price so there is no loyalty to come back to you for that oil change.

 

Here is the testing done with the Amsoil products.

 

http://www.amsoil.com/performancetests.aspx

 

The most promoted product may not always be the best products :)

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  • 5 weeks later...
ROBK Apprentice

ROBK

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That is more expensive than what I pay for Mobil One. By taking advantage of part store promotions and by picking it up by the gallon at Wal-Mart occasionally I keep my cost per quart on Mobile 1 at somewhere between $4.80 to $5.75 per quart. When we use synthetic we tend to price it around $7.50 per quart. What makes Amsoil attractive to you?

 

I also go to Wal-Mart to buy Mobil One. If I order it direct from the parts supplier it's $8.99 a quart. I buy the 5quart containers at Wal-Mart and it's under $5. I'm selling it for $8.75 a quart. I won't say I promote Mobil One but it's the synthetic I stock because it's the only brand synthetic oil I have had customers request by name. If a customer wants something else I'll probably keep some on hand for them.

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  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      Want to End Your Technician Shortage? Focus on Retention!
      By Joe Marconi in Joe's Blog
         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”

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