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The Prices and Service Up Front


xrac

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I am not a fan of customers looking into the bays, nor do I allow customers to watch from behind the bays. I built a beautiful waiting area with hot coffee, TV and donuts, and that's where they belong. Plus, I don't want my techs feeling like they are in a zoo. That's me. I have nothing to hide, it's just the way I feel.

 

Is that all there is to this article. The photo is hard to see. I take a completely different approach to my waiting area. It’s more like a doctor’s office with very little automotive signage. The only thing I post is my seasonal special, that’s it. It’s too difficult to start listing a generic price for the many different models. I understand the basis behind menu pricing, but I do things different. I don’t even post my labor rate, which is not mandatory in New York.

 

I like to sell based on the individual customer’s needs. If your selling tactics allow your prices to be compared by other shops, you have no competitive advantage.

 

Maybe I am reading too much into this. Am I?????

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