A Moment of Silence for Fallen Heroes
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By Joe Marconi in Joe's Blog5 commentsI recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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By carmcapriotto
"Would you be willing to pay extra for certain classes?"
Email Matt: [email protected]
Email Sean: [email protected]
Matt Fanslow and Sean Tipping from the Automotive Diagnostic Podcast discuss what makes for a great automotive training class. They emphasize the importance of practical application, engaging instruction, and a balance between theory and hands-on experience. They also highlight the qualities of an effective instructor and the value of hands-on training.
Show Notes
The Build-A-Tech Program (00:00:11) NAPA Auto Tech offers training courses for technicians. Cloning (00:01:39) Calibrating Subaru(00:08:30) Characteristics of a GGreat Automotive Training Class (00:13:25) Balancing theory and practicality (00:16:52) Selecting the right class (00:17:57) Designing effective classes (00:19:13) The value of educational strategy (00:23:39) Challenges in class development (00:25:53) The role of humor and interaction (00:31:56) Engaging Presentations (00:33:16) Handling Audience Interaction (00:34:40) Effective Presentation Styles (00:37:14) Responding to Questions (00:37:45) Honesty and Case Studies (00:42:19) Powerpoint Presentations (00:51:52) Reference Material (00:55:09) Hands-On Training (01:04:16) Logistics of Hands-On Classes (01:05:13) Challenges of Hosting Hands-on Classes (01:10:33) Interest and Investment in Specialized Classes (01:13:06)
Thanks to our Partner, NAPA Autotech napaautotech.com
Email Matt: [email protected]
Diagnosing the Aftermarket A - Z YouTube Channel HERE
Aftermarket Radio Network: https://aftermarketradionetwork.com/
Click to go to the Podcast on Remarkable Results Radio
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By tyrguy
Hey all,
Retired 5+ years ago and spend half my time down here in Florida. Haven't been on the forum in a few years. When I am up home in Ohio the tire dealer that bought my business and rents my building from me takes good care of all my vehicle service needs. My Mini needs a few things and I'd like to hook up with someone from this forum close to me down here.
Belt is squealing so probably needs a new belt, tensioner and idler pulley. Also need a new right side window motor.
Anybody close to Fort Myers Beach?
Mark Defer 330-603-5127
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By carmcapriotto
In this episode, Kim reviews the book “Unreasonable Hospitality” and talks about ways you can become so good at customer service and making your customers feel special, that the world would consider it unreasonable. This has quickly become one of Kim’s favorite books. Listen in to learn why and to get some ideas on how you can provide unreasonable hospitality to your clients in your auto repair shop.
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By Joe Marconi
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By carmcapriotto
Radio advertising can be very successful for marketing an auto repair shop, but we have a specific strategy we like to employ.
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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