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Business during the start of 2009


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Great Tire Deal

Our first quarter was up 8% over last year as most our car count is up and R/o down , but we have increased our R/o up $70.00 to an average of $323.00 .

 

April is always a tough month we hope to stay on track .

 

Thanks Dan Reichow [ OHIO ]

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How has business been during the first months of 2009?

 

Our January-February was strong

March was o.k.

April has fallen off the cliff.

 

So you will know where I am coming from we had not had a down month to month in 4 years until March.

 

Can we compare notes?

 

My sales pattern was the same as yours.

January - Feb Strong

March - OK

April - off the cliff (down about 30% from last April)

 

Seems to be picking back up but still not where I need it

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There are many areas of the country that are struggling. I think now is the time to make your presence know in the market. Try to increase your advertising and be more convenient to your customers. Be careful with discounting, it may hurt you bottom line and make it harder to increase prices when the economy turns around. Offer value packages like a Summer Promo. Put together a package that includes and oil change service, multipoint inspection and maybe an A/C check.

 

Keep the customer top of mind, they will remember this.

 

 

Well May was a strong month for us. June started off strong but has died down last week into this week, Not sure what to attribute that to just yet.

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  • Have you checked out Joe's Latest Blog?

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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