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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
This week, Jamie Hasty from Southeastern Employer Services Corporation (SESCO) joins Hunt to discuss HR and employment law topics for auto repair shop owners. Jamie provides expert advice on managing overtime, understanding exemptions, and maintaining compliance with labor laws. This conversation is essential for any auto repair business looking to safeguard against legal pitfalls and ensure proper payroll management. It includes:
Important discussions on managing overtime and understanding exemptions. Practical advice on maintaining compliance with labor laws. Tips for auto repair shop owners to avoid legal issues and manage payroll effectively. https://sescomgt.com/
Thanks to our partners, NAPA TRACS and Promotive
Did you know that NAPA TRACS has onsite training plus six days a week support?
It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice.
Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.com
It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
Get in touch with Jamie Hasty: https://sescomgt.com/
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online: www.paarmelis.com
Email Hunt: [email protected]
Get a copy of my Book: Download Here
Aftermarket Radio Network
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
Show Notes
First: who is your audience? What are they looking for? Listen! Make notes of their questions Read - They Ask You Answer Where to find content: In your shop! Haha Personalize content based on what’s going on in the shop Your niche, club, or group Questions asked in local community groups Your community! Show off your roots - the things going on in the community (Chamber, BNI, local government, tourism, clubs, education, etc) Hiring + Promoting Customer reviews The obvious: Name, address, phone, scheduling link, and website Blog content Promoting other social media platforms you are on What you’re all about…who you are…. Company culture stuff Trainings you attend or host and completions/certifications What’s going on? Promotions, events, contests, birthdays, celebrations, sponsoring anything? Spotlights: new products, equipment, team members The not-so-obvious: Videos - give yourself and entire month of marketing from one video! Creating a ‘content machine’ for yourself. Blogs Canva tips and templates Practical Tips: Use your brand Use Canva for quick/easy/effective Make a plan/schedule Website traffic Tips on Tuesdays/Tech-Talk Shop culture Promote services, sales/offers, appointment booking link Fun on Friday
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching addresses the negative impact of pride in the auto repair industry. He offers strategies for shop owners to overcome pride, such as staying open to learning, seeking feedback, and embracing change. Cotton stresses the importance of building a strong team, networking, and setting realistic goals. He advocates for a balance between pride in one's work and humility, underlining its significance for business success, personal well-being, and family relationships. Shop Marketing Pros is also featured, promoting their marketing solutions for auto repair businesses.
The Introduction (00:00:00) Introduction to the podcast episode and a brief overview of what to expect. The Impact of Pride on Auto Repair Business (00:01:43) Discussion on the detrimental effects of pride on business decisions in the auto repair industry. Manifestations of Pride in Business (00:02:53) Eight ways pride can manifest and cause problems in auto repair business, including resisting change, ignoring feedback, and refusing help. Strategies to Overcome Pride (00:09:51) Strategies to keep pride in check, such as staying open to learning, seeking feedback, and hiring a coach or consultant. Conclusion and Sponsor Acknowledgment (00:13:19) Closing remarks, encouragement for growth, and acknowledgment of the sponsor, Shop Marketing Pros.
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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