Auto Makers ask EU to Pause EV Shift!
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Have you checked out Joe's Latest Blog?
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By Joe Marconi in Joe's Blog4 commentsA recent study, done by Harvard Business School, concluded that the real problem with attracting and retaining employees has more to do with the workplace environment, not pay or benefits. While the study did find that an adequate pay plan and offering an attractive benefits package did help with recruiting and retention, it’s not enough to satisfy the needs of employees, especially those of front-line workers.
The study also stated that in 2021, many companies were convinced that giving raises, sign-on bonuses, and other perks would solve the worker shortage problem and prevent people from quitting. However, this strategy did not work. So, what does work regarding attracting quality people and keeping them employed?
Essentially, it all comes down to the culture of your company. Management: do all it can to consider the individual needs of your employees. Your employees want to feel that they have a voice, that their opinion counts, and that their role in your company is both respected and recognized. Yes, pay and a great benefits package will go a long way toward making your employees feel secure, but that’s only financial security. People want more than money.
To attract and keep top talent requires creating a company that people feel proud to work for. You need to reach the hearts and minds of your employees. Become a leader that people are enthusiastic about working for. You want your employees bragging to their friends and family that your shop is a great place to work!
Step one to attracting and retaining quality employees: Create an amazing workplace environment for your employees! Trust me, happy employees make happy shop owners too!
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By Joe Marconi
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By carmcapriotto
Learn how to improve your business and take it to the next level with these 21 tips and insights related to management, marketing, customer service, and personal growth. Our panel provides practical tips such as refreshing online photos, using referral programs, and creating a virtual tour of the shop. They also encourage humility, vulnerability, and continuous learning as essential tools for success in the automotive industry. Tom Ham, Automotive Management Network. Tom’s previous episodes HERE.
Russell Crosby, Russ’s Wrench Auto Repair, Clinton, NJ. Russ’s previous episodes HERE
Jeff Grassman, Carsmart Auto Service, Sumner, WA. Jeff’s previous episodes HERE
Show Notes:
Watch Video Episode HERE Updating Shop Photos (00:03:05) Updating old shop photos online to present a better image to potential customers. Tracking Business Performance (00:03:53) Tracking business performance and using past successes to market the business to potential customers. Tracking Your Numbers (00:04:23) It is important to track key point indicators and manage them to ensure clear expectations. Empowering Your Team (00:06:03) The importance of empowering your team to make decisions and not wasting time on small decisions. Effective Onboarding (00:06:46) Tips for effective onboarding, including giving new employees a legal pad and pen to follow and learn from experienced employees. Customer Referral Programs (00:09:36) Customer referral programs and how they can improve business practices. Be the Dumbest Person in the Room (00:11:27) The benefits of being in a room with people who are smarter than you and how it can lead to personal and professional growth. Working Interviews (00:09:12) The benefits of working interviews and how they can help employers find the right fit for their business. Be Humble and Vulnerable (00:13:03) Being humble and vulnerable when attending conferences and seeking to learn from others. Using Clocks for Efficiency (00:15:16) Using digital clocks in the workplace to keep everyone conscious of time and improve efficiency. Train, Tolerate, or Terminate (00:16:25) Jeff's tip on holding employees accountable (00:16:45) Jeff shares his method of holding employees accountable and how he avoids tolerating poor performance. Getting through tough situations (00:19:59) Tips learned from a former Navy SEAL on getting through tough situations and how it can be applied to business. Immediate Response (00:21:52) The importance of responding to customers' inquiries immediately, regardless of the method of contact, to increase the chances of getting the job. Preferred Method of Communication (00:23:56) The importance of finding out customers' preferred method of communication to ensure convenience and satisfaction. Building the Bench (00:24:03) The importance of building a team and having a bench of potential employees to minimize the stress of hiring and ensure a successful business. Approaching Situations with the Intent to Learn (00:26:05) The importance of approaching every situation with the intent to learn, whether it be a good or bad situation. Disarming with "Help Me Understand" (00:29:38) Instead of asking "why," which can put people on the defensive, it's better to say "help me understand" or "can you please help me understand." Parts Management (00:30:59) The importance of efficient parts management Expectation Inspection (00:33:15) The importance of setting clear expectations and regularly inspecting them to ensure that everyone is on the same page and problems can be addressed before they become major issues. Work Order Audits (00:34:38) The importance of work order audits Get Involved with Your Neighborhood (00:35:13) The importance of getting involved with your community, joining nonprofits, and helping people. They explain how this can benefit your business and improve your stature in the community. Stretching Out Your Outreach (00:36:46) Run Your Shop from Your Favorite Vacation Spot (00:39:14) Technology nowadays makes it possible to run everything from a remote location and how it can help cure micromanagement. Spend Intentional Time Every Working Day to Plan, Learn, and Manage (00:41:03) Wear a Bright Jacket or a Loud Shirt (00:42:30) Russ shares the benefits of wearing a bright jacket or a loud shirt, how it can help you stand out and start conversations, and how it can be a part of your brand. Virtual Tour of Shop (00:44:33) Using virtual tours of the shop to market it to potential customers. Slack Communication Tool (00:45:47) Useful Apps (00:47:47) Useful apps for the automotive industry, including Today's Class, Mentor/Mentee, ASE Renewal, Grammarly, Microsoft To Do, and Canva. Thanks to our Partners Shop-Ware and Delphi Technologies
Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com
Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com
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Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Hey friends! Welcome to our newest episode of the Auto Repair Marketing Podcast.
Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.
Talking Points
This recent trip out west - taught me some things about being connected Our own story of feeling like we were “on an island” Shop Owners are disconnected and feel the same way It doesn’t have to be that way Conversations that pointed me to the movie “Cast Away” We were not created or designed to be alone. We need community. Chuck Noland (in Cast Away) found a companion in “Wilson”. Who is your tribe? Other Shop Owners Facebook Groups 20 Groups Masterminds What resources do you have? What do you have to give? Coaches Industry groups/associations Industry Events You find what you’re looking for. So, look for connections. Take action. As we visited shop owner after shop owner, we found ourselves having similar conversations about this ‘island’. Now we’ve connected our shop clients to the industry, other shop owners, and resources. Be a giver, a connector, a helper
How To Get In Touch with Shop Marketing Pros
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Thanks to our partner, RepairPal. Visit the Web HERE
Click to go to the Podcast on Remarkable Results Radio
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By Joe Marconi
Premium Member Content
This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.
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By carmcapriotto
This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:
30% increase in revenue by improving transparency and trust
50% reduction in time spent researching and ordering parts
10% increase in profit margins through robust reporting
Click here to learn more about AutoLeap and schedule a demo:
AutoLeap Link: http://bit.ly/3GRgO88
In this podcast episode, Coach Chris Cotton discusses the importance of having a business coach for independent auto repair shop owners. He lists 16 reasons why having a coach is beneficial, including providing accountability, fresh perspectives, and unbiased insight. A coach can also help with setting attainable goals, improving organization, and celebrating wins. Additionally, they can assist with growth strategies, financial management, employee management and training, and industry expertise. Coach Chris emphasizes that having a coach is essential for shop owners to achieve their dreams and take their businesses to the next level.
Should You Have a Business Coach? [00:01:44] Coach Chris Cotton explains why everyone should have a business coach, the challenges of running a business, and how a coach can help you achieve your goals.
Unbiased Insight [00:06:40] A business coach provides unbiased constructive criticism and insights that friends, family, and coworkers may not be able to offer.
Fresh Perspective [00:08:02] A business coach can help you identify problems and solutions that you may have overlooked due to being too involved in your business.
Growth [00:07:29] A coach can help you create a strategic business plan to boost growth, qualify your database, and generate leads.
Balance [00:08:21] A coach can teach you how to balance your professional and personal life, encouraging you to take breaks and prioritize work-life balance.
Employee Management [00:11:50] A coach can assist in building a strong team, providing guidance on hiring, training, and retaining skilled employees, and implementing performance management systems.
Don't forget to rate and review us!
Connect with Chris:
[email protected]
940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/AutoFixAutoShopCoaching
Youtube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair
Click to go to the Podcast on Remarkable Results Radio
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