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16 hours ago, xrac said:

Hopefully you will not think this is unethical but desperate times require desperate measures.

As they say...   "All's fair in Love, War and Recruting!", so you're good.   Congratulations on creativity!

My ads are skewed to telling the prospect what we have to offer (many words).  Explain why they would enjoy working at your shop.  It doesn't take many words for the technician to understand the type of work that we are doing and the skills that we desire from the candidate.   You are looking to generate interest in a crowded field.    Most ads are written with exacting detail about what the shop owner wants from the candidate.    The goal is to have a wider net.  Part of this process is putting on your "Sunday Best" as well.  You can still weed out the misfits, but you have an opportunity to find a great fit with a crooked shell (that needs to be mended) and/or a perfect fit! 

We are not currently looking, but I do remember seeing both styles (formal and attractive) of job offers being posted... and very few of the latter.

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41 minutes ago, xrac said:

Would you believe that yesterday someone I consider to be an A technician that I tried hard to hire a year ago came in looking for a job.  Unfortunately, I don't think I can afford to add him currently.  He is probably a better technician than three of my current guys but they are all good, hard working guys who are gaining experience everyday. 

Wow, tough position to be in.  Are you sure you can't find a place for him?  It is so hard to find superstars.  

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21 minutes ago, xrac said:

Business was good last year and had been strong so far this year. 
 

 

That's what I am hearing from most of the shops around the country.  In spite of the gas prices and rising expenses, shops, in general, are doing good.   

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  • Have you checked out Joe's Latest Blog?

         13 comments
      Most shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
      The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
      Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
      And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.  
      Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
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