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Below is a link to an article in Ratchet and Wrench Magazine about what Valvoline is doing about the tech shortage. The aftermarket needs to look at social media and other unconventional ways to bring techs to our industry. https://www.ratchetandwrench.com/articles/7471-Valvoline-launches-auto-career-platform
Joe Marconi posted a topic in Joe’s Business Tips For Shop OwnersThere’s no denying it, we have technician shortage problem. In fact, we have a shortage in the country in all the skilled trades. And unless we solve this issue, we will find it very difficult to conduct business. We can blame this problem on many things, but the time to assign blame is long gone and serves no useful purpose. The only issue remaining is what to do about it. Here are few thoughts. Please read them and please think about your own shop and your own personal obligation to the industry. And of course, let us engage in an open discussion on this issue. 1. Do all you can to become profitable. Yes, profit, that’s one of your responsibilities as a business owner. The other reasons for profit: to be able to pay yourself and your employees the income you and your employees deserve. Also, the more profitable you become, the more you can offer benefits. Let’s limit the discounting and charge accordingly. Also, we need to attract qualified people to our industry. That means, we need to offer a competitive wage with the opportunity to advance. 2. Shop owners, think of yourselves as professionals and conduct yourself in that manner. 3. Create a work environment where people enjoy their work and help to attract quality young people 4. Reach out to your local high schools and give career presentations 5. Reach out to all the trade schools and community colleges that offer automotive programs. Let them know that the independent shops need their graduates. Also, check into returning military veterans and retiring veterans. 6. Create an internship program that allows young people in your community to shadow your seasoned technicians. Mentor these young people 7. Create an apprentice program for entry level techs. Many shops are already doing this. An apprentice spends time in shop for a pre-determined length of time. He or she is then offered a position in your shop or is helped to find employment elsewhere 8. Become active in your community career fairs and career days at high schools 9. Lastly – Please reread bullet point number 1 There’s my list, please let me know your thoughts and what would you add to this list. Let’s act today, so we can secure our future!