Stephane Grabina, BMW Excluservice, Rockville, MD, and Scott Pelava, Lonsdale Auto Works, Lonsdale, MN share the reasons they keep their floors clean. They use a commercial floor scrubber. Learn how and why these two successful shop owners have invested in keeping their shop floors clean.
Comment from Kevin Eckler:
Great episode and I loved the promoting of a clean shop. We picked up two 5-year-old floor scrubbers and a floor burnisher made by minute man that retails for almost $10000 apiece through an auction where a local school was updating their equipment. We paid less than $300 per machine and the only expense that we had was to install new batteries. They all work absolutely fantastic and it was a great deal. The toughest thing was finding a place to store them but they get used very frequently and the floors are significantly cleaner than the shop feels brighter and the guys have a better attitude because of it.
Things to consider when purchasing a floor scrubber Is to find out the proper kind of soap to use to clean your floors and what to do with the wastewater when you are done so that you are not polluting when you dispatch the dirty water. Certain soaps break down the oil too fine to be caught in an oil-water separator and oftentimes there is a large amount of sediment that collects into the machine when you are done. Emptying the machine into a smaller holding tank to separate off the settlement and the oil and then dispensing the water from there helps to not unknowingly polluted the local water sources and get yourself in legal trouble. Just something to consider. ~Kevin
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Are you seeing auto shops in your area get hundreds of 5-star Google reviews and are you feeling left behind because your shop only has a few?
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If you want to become a successful independent auto repair shop, it’s essential that you have your sights on not only developing a long-term strategy for expanding your customer base but also pivoting in a way that has sustaining momentum.
The key to accomplishing this strategy is not by focusing on gigantic steps, but by achieving a steady stream of small efforts, which means using effective and trusted tools that are specifically designed for you as an auto repair shop owner. Fully utilizing your Google My Business (GMB) page is an efficient way to grow your business and we can tell you why you need to be using it to be competitive.
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I received an email today from a Consumer stating "Your price is too high, so hell with you sir!" in response a marketing email inviting him back for his next service. My initial reaction was uh-oh, quickly followed by "Why am I not hearing more pricing complaints?". This is quite interesting as we were in a discussion last week, talking about our prices being too low. We are priced competitively in the market, but with a higher service level, likely, we should be able to earn more with a higher pricing.
I remember reading somewhere that if you don't have enough complaints of your price is too high, then you are priced too low. There is a balance in pricing. On one hand, we have price leaders nearby (, with prices so low that they would go broke quickly if they were honest) that will rob the price shoppers blind when they visit as well as other reputable shops with various pricing levels.
I operate a combo lube and repair shop. My repair labor rate is a premium to the area and we have talented technicians that rate this premium. I'm at a small premium on the Lube, but believe it should be higher and .
After having a chuckle on today's email, I figured it would make for a good conversation. What is the right Price-is-too-high-complaint rate? 1% 5% 10%? We might get a 0.5-0.3% abandon rate at the counter over pricing. I'm sure that there is a silent minority that just doesn't come back, yet makes no noise.
By Joe Marconi
Got your attention? Please read on...
In case you were hibernating the last year and half, you had to notice all the increases around you. From food, gas, utilities, taxes, insurance, etc., etc., etc. Not to mention all the training and tool investment we must make from now on, to remain in the business.
I have been preaching this for decades: As an industry we don't charge enough, especially when it comes to labor.
While there are ways to increase labor dollars, for example: becoming more productive, making sure that we charge for complex testing and driveability; Base labor rates have to factor in as the most important KPI in your business.
Do the math, get help from a coach if you need help calculating your labor rate.
A real Down and Dirty calculation: If you have one tech and you pay this tech $35 per hour ($42 loaded), then this tech has to bill $140 of labor for every hour worked. ASSUMING THIS TECH IS 100% PRODUCTTIVE.
DISCLAIMNER: THIS IS A REAL DOWN AND DIRTY QUICK CALCULATION, SEEK ADVICE IF YOU WANT A MORE ACCURATE REQUIRED LABOR RATE.
Jason Molinar- Newest Industry Apprentice Graduate at McNeil's Auto Care
Pete McNeil is a second-generation family-owned business that started out as a Volkswagen specialist. They quickly recognized their potential for all makes and models and expanded their service offerings. During this time, they joined the NAPA AutoCare program, expanded their footprint in the Salt Lake valley and became a pillar in the automotive repair industry.
In 2018 alone, McNeil’s expanded their Sandy location to 16 bays to help accommodate their growing business, training center and partnership with local schools for the continued growth of their apprenticeship program. During this time McNeil’s also took advantage of the Interior ProImage program and remodeled their entire showroom! This included new counters for their 4 Service Advisors, new epoxy flooring, signage, and upgraded comfortable furniture and fixtures! This is truly a place where their customers can relax while having their vehicle repaired.
In addition, Pete opened a 2nd location in Riverton, Utah in May of 2019. Pete is very involved in the community both locally and abroad He is active in the local Church Youth Conference, Angel Hands, which assists people with disabilities.
Very active in youth soccer with contributions and cars washed to raise money for Sparta-United. He has donated time and resources to “Sandy Pride” which helps residents clean up and beautify the city.
Jake Sorensen- 2019 NAPA ASE Technician of the Year and 2019 Ratchet + Wrench All-Star technician of the year. He is an ASE Master technician with L1,2 and 3 advanced level certifications. He is the shop manager and diagnostic technician at McNeil’s Auto Care in Sandy, UT where he helped develop an apprenticeship program that is registered with the U.S. Department of Labor. This program has graduated several high-performing automotive technicians and was used by NAPA Auto Care as a template for their automotive apprenticeship program. Jake also developed the curriculum for an automotive course that he teaches at an adult education high school.
Brad Christianson- NAPA Sales Person
Special Guest Jason Rainey- Vice President, NAPA Auto Care
Key Talking Points
Jason- from pharmacy to an auto technician Spent 10 years as pharmacy technician out of high school Realized he didn’t enjoy his job or looked forward to it anymore Always had a love for cars (especially Jeeps) and started learning about how to fix them Took a maintenance and light repair class at a local college and loved it Saw an advertisement for McNeil’s apprentice program, interviewed for it and received the apprenticeship Larger pool for industryYou don’t need to only focus on hiring out of high school students or someone that has previous experience in the auto industry Hire for attitude not skillset- they will learn skill during the programCommitment and willingness to learn qualities Napa Apprenticeship Program- built in collaboration with Jake and Pete9 stages, 2-year program with 4 ASE certifications National program and approved by Department of Labor Receive apprentice tool kit worth $3500 Register your shop at www.napaautocare.com, resource tab and employee recruitment ROI calculator- customizable with also a gross profit impact chart Currently, 451 total registered apprentices participating in the program Mentor- willing to invest time and effortEveryone learns differently and at different paces- it will be a continual learning curve for both mentor and apprentice Shop owner needs to see the benefit for an apprentice program Previous apprentices turning into mentors Unrealized revenue When Jason was completing stage 7/9 during the program the profit for the shop in that category was 13K 2021 Jason has generated 47K on his own first two months Family sacrificesWorking 2 jobs at the start of the program with a newborn at home Was rewarded with hard work and could quit the second job after a few months AdviceTake advantage of the training (free and paid) “Pizza night” weekly during virtual Vision training There isn’t a technician shortage, there is a shortage of qualified technicians Takes 2 years for apprentice graduate to complete the program so keep the cycle going Learning doesn’t stop after 2 years- continue training, career-pathing and goal forecasts Learning is contagious- other seasoned technicians at the shop realize they need to continue learning as well Grows individuals and families A special thanks to Jason Molinar, Jake Sorensen, Pete McNeil, Jason Rainey and Brad Christianson for their contribution to the aftermarket. Books Page HERE Listen to all Remarkable Results Radio, For The Record and Town Hall Academy episodes. Facebook Twitter LinkedIn Instagram Youtube Email
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