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[Podcast] RR 374: Shop Talk 6 – Change or Be Changed – Dean Bailey and Doug Rogers.

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The Panel:

Dean Bailey, President of King’s Auto Service, Inc started working on go-carts, cars and lawn mowers around 11 years old. He started working at a family owned shop at age 16, Pipers Automotive after school. He began night school at Wake Technical Institute after work in the Automotive Program about 1977. Around 1981, he left Pipers after learning a lot of hands on that help apply the theory from Wake Tech. At this time, he started working for King’s Auto Service, Inc. His great Uncle, Linwood King started the business in 1946 after returning from the Pacific in WWII . He bought the business from a cousin, Delmer King in 1991. They are the oldest independent shop in Raleigh. Dean is an ASE Master Tech L3.

Doug Rogers who is the owner of Autohaus Import Service got in the industry in 1978 because he needed a trade that didn’t involve working outside, or working with his feet off the ground. He worked 25 years as a tech in a dealership, before opening his shop in 2003, at age 48.

Key Talking Points:

  • Don’t use the technician shortage as an excuse.
  • Start looking for one.
  • Don’t be a run of the mill shop. That is a draw to a potential employee to want to work at a stop shop.
  • Your business culture will help attract the right type of team member.
  • Look for people from the IT industry.
    • Techs of tomorrow must be able to diagnose complex problems.
  • Dean found an IT person and implemented a grow your own tech program
  • The business culture creating a team is critical to a business.
    • Learn to put yourself as CEO at the bottom of the pyramid and support your team.
  • The CEO sets the attitude of every day.
    • Fix any problem you see from your team that is out of the ordinary.
  • Stop micromanaging. Let your people make mistakes.
  • Doug wasn’t happy with his results so he knew he had to change.
    • He has a great group of keepers
  • Becoming a stronger leader was the key for these shop owners
    • Joined 20 group
    • Pushed for improved culture
    • Learned to fix ‘me’. Then everything flows in the right way. You’re never too old.
  • Embrace autonomous cars and get them to your shop for repairs.
    • A new business model will transform.
  • Having a niche will be important in the future.

Resources Mentioned:

  • Thanks to Dean Bailey and Doug Rogers for their contribution to the aftermarket’s premier podcast.
  • Link to the ‘BOOKS’ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
  • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.

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This episode is brought to you by Federal-MogulEpisode-Logo-Sponsored-By-v1-300x93.pngMotorparts and Garage Gurus. With brands like Moog, Felpro, Wagner Brake, Champion, Sealed Power, FP Diesel and more, they’re the parts techs trust.  For serious technical training and support – online, onsite and on-demand – Garage Gurus is everything you need to know. Find out more at fmmotorparts.com  and fmgaragegurus.com

Click to go to the Podcast on Remarkable Results Radio

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  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      Raising Labor Rates and Prices May Not Achieve Profitability
      By Joe Marconi in Joe's Blog
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      Most shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
      The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
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      Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.

  • Upcoming Events

    • Amplify 2023 - Auto Repair Virtual Conference Essentials of Growth
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      Hi all,
      AutoLeap is hosting Amplify 2023, a virtual auto repair conference for shop owners, on March 24. We have 22 incredible speakers, and 13 industry associations and training institutes participating in this virtual event. The conference is free of cost.
      You can book your complimentary, virtual seat today using this link: https://bit.ly/3EXvfWY
      Amplify 2023 speakers include: Joe Marconi, Co-Owner AutoShopOwner and Elite Business Coach @Joe Marconi Aaron Stokes, ShopFix Academy Cecil Bullard, The Institute for Automotive Business Excellence Chris Cotton, AutoFix Auto Shop Coaching Darrin Barney, Elite “G” Jerry Truglia, Automotive Technician Training Services Greg Bunch, Transformers Institute Jeremy O'Neal, AdvisorFix The conference will cover essential topics such as:
      Navigating through the current industry challenges Tackling the technician shortage through employee retention Creating memorable customer experiences Growing & expanding your business in 2023 Financial planning & KPIs to measure And that’s not all.
      The interactive, dynamic conference also offers live networking opportunities, and fun games and prizes.
      You can book your complimentary, virtual seat today using this link: https://bit.ly/3EXvfWY
      #AutoLeapAmplify23

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