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[Podcast] Erik Mortensen – Former Technician Now Automotive Educator [RR 497]


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Erik Mortensen, an Automotive Instructor at Watauga High School, transforms his classroom into an automotive service shop.

Key Talking Points:

  • A former technician that runs an automotive
  • An automotive service shop in the classroomFive bays
  • Parts room
  • Toolroom 
  • Alignment rack
  • All the equipment you would need
  • He took an existing program and made it his own with an open book
  • The program is growing and his classes are full
  • A goal of his is to get the students to find their self-worth and a skill they may be good at
  • Watauga High School has a large CTE program (Career and Technical Education)
  • Students are assigned roles within the ‘shop’
  • He believes that working on ‘live’ teacher vehicles vs doner cars brings a greater responsibility of importance and safety.
  • Start the students off with a ‘mechanic’ mentality and understand the learning never stops and ‘diagnostician’ is in their future
  • If being an educator is your passion, then do it

Resources:

  • Thanks to Eric Mortensen for his contribution to the aftermarket’s premier podcast.
  • Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
  • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
  • Love what we do, buy a cup of coffee HERE.

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Since 1989 TRACS has been the industry’s leading shop management system. And in the last 30 years it’s gotten better and better. Today TRACS Enterprise offers even more of the features AutoCare Center owners want—things like a NAPA-AutoCare-Logo-Vert-A.gifpowerful interactive scheduling calendar, faster and streamlined workflow, plus streamlined parts ordering and purchasing options. And there’s more—Punch-out to Mitchell ProDemand, mobile VIN capture, and multi-shop capabilities. That means you can count on TRACS Enterprise to help drive your success today and well into the future.

Learn more about TRACS Enterprise and the hundreds of other benefits the NAPA family has to offer. Talk with your servicing NAPA store or visit www.NAPAAutoCare.com.

Click to go to the Podcast on Remarkable Results Radio

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  • Have you checked out Joe's Latest Blog?

         13 comments
      Most shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
      The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
      Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
      And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.  
      Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
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