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Google Search - What Happened?


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The landscape definitely has changed to incorporate more ads and reviews on search pages so google can make for ad revenue. The reality is that the more ads and suggestions that are running for a particular keyword or phrase, the lower your organic results will be on the search page. Google being by far the #1, it's important to make sure you are listed and listed in a way that makes your business and website pages more relevant than your competitor's web pages. A website alone these days doesn't always cut it, really depends on the area you are in and how many competitors there are. Google business listings are extremely important and not only having a business listing, but having positive reviews which will push your listing up. 

Nowadays you have to have more than just a great website, you need up-to-date business listings (hours, phone, text, holidays, reviews, pictures, products,. services, specials,, etc.), positive reviews from all sources, continues social network activity with back-links to your site, a website well designed for mobile with up-to-date coding with on page SEO/Content and also run Google ads if you can squeeze it into your budget. Positive online reviews are a big driver of traffic these days for small businesses. 

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Yes Charlie! Online is a moving target. But when I look back over 18 years of web development, hosting and running several websites that sell information and other products, it seems that you really have to stay true to the basics. That's a word nobody wants to hear - basics. Everyone wants the "advanced" stuff. It's like chasing that shiny new object! The thrill is in the chase - and when you get there - it's always the same. Go back to basics. 

Alex nailed it several times. "Google business listings are extremely important and not only having a business listing, but having positive reviews which will push your listing up" Have clients with a ton or reviews - but you have to take the time to respond to them. Then link back to your website or landing page. 

Speaking of landing pages, I've tested and used multiple landing pages with one each for specific services. As an example, Brake Service YOUR CITY, Check Engine Light YOUR CITY, Air Conditioning YOUR CITY. No matter how good the algo's get, it's really hard to do SEO on ONE HOME PAGE for a bunch of different services. So when you create multiple "dynamic" home pages, you're optimizing a landing page for each type of service. I know, costs more - but it works. Most web designers are too lazy to do it. :/

Alex also said "you need up-to-date business listings (hours, phone, text, holidays, reviews, pictures, products,. services, specials,, etc.), positive reviews from all sources" Yeah... so simple! So basic. Hmmmm... maybe those basics really do work, huh? (Sorry, being sarcastic!) Yes, I agree 100%. Web isn't sticking up one 4 page website and expecting results. 

The other thing Alex said was even more helpful - "Positive online reviews are a big driver of traffic these days for small businesses." Yup! 100% But most shop owners just THINK those reviews happen all by themselves. They don't. You have to be pro-active and get them. 

Hope this helps!
Matthew Lee

"The Car Count Fixer"
Grow your Car Count, Income and Profits with Car Count Hackers on YouTube

 

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Yes, the internet game is constantly changing. We also hired an internet marketing company to handle our website, seo, ppc, and our social media. I have enough on my plate to try and take on all that as well. My shop has never been busier and I'm pretty sure they work with shops nationwide. Here is the website if you want to check them out: digital marketing company

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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