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Facebook Ads Admins

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For the shops out there using Facebook ads I’m curious if you are managing your own ad campaigns or if you have a company doing it for you?

i tried a few campaigns on my own that charged per like.  I found that even though the region and demographics were clearly set there were people far outside my target area which ended up likening the page.

If you have someone managing your campaign can you let me know what company you use and if you do it on your own what are your tips or tricks and what is your specific call to action?

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