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For the shops out there using Facebook ads I’m curious if you are managing your own ad campaigns or if you have a company doing it for you?

i tried a few campaigns on my own that charged per like.  I found that even though the region and demographics were clearly set there were people far outside my target area which ended up likening the page.

If you have someone managing your campaign can you let me know what company you use and if you do it on your own what are your tips or tricks and what is your specific call to action?

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We use Opt Soc Media too. Only use the facebook plan. Cost is $150 per month. They do 1 post per day Monday thru Saturday. Working great! Worth the money for the time you save. I still post too. You can tell which posts are mine. Check it out at Facebook.com/RiversideAutoCovingtonLA


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I also use Optimize Social Media. They are great. Whenever we have something going on or are doing a fundraiser I just email or call with details and they handle it. Our social media presence and responses way up, and it’s helped with our website hits and google presence. They also have a discount if you’re a NAPA Autocare Center. I tried doing it myself for a few months and just spun my wheels. It’s been worth every penny!


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On 10/22/2017 at 8:00 AM, PherBag said:

We use Opt Soc Media too. Only use the facebook plan. Cost is $150 per month. They do 1 post per day Monday thru Saturday. Working great! Worth the money for the time you save. I still post too. You can tell which posts are mine. Check it out at Facebook.com/RiversideAutoCovingtonLA


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I looked on your Facebook page and saw a lot of posts, but very little response. Are you also doing ads? I didn't see any boost on your posts, do you boost sometimes?

Anyone else using this company also doing ads on Facebook? And if so, what is your budget?

I'm using someone local to place my ads but not sure it's worth what I'm paying them. Wondering about other options or just going back to doing it myself.

 

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I boost some posts, but have no FB ads. The posts that I boost are the ones I make. You can tell the difference between mine and Optimized. When I boost them, they will go to Instagram too. Boosted posts going to Instagram get a lot of likes, usually close to a hundred. The boosted post will not show up on the Instagram page though. I recently read that about 3% of people that like your FB page will actually see a post. The low feedback I think is normal. Well, I wouldn’t say it’s low bc we are getting a lot more page likes and some people tell me they see the shop on FB a lot more often now.


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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
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      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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