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By Joe Marconi in Joe's BlogIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and youāve probably asked yourself, āCan this be true? And Why?ā The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it wonāt keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technicianās toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isnāt over, thatās when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, itās usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technicianās toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing thatās just as great.
Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn
To listen to more episodes, make sure and go over to iTunes and or Spotify.
Don't forget to rate and review us!
Connect with Chris:
AutoFix-Auto Shop Coaching
www.autoshopcoaching.com
www.aftermarketradionetwork.com
940-400-1008
Facebook: https://www.facebook.com/AutoFixAutoShopCoaching
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Email Chris: chris@autofixsos.com
In this episode of "The Weekly Blitz," host Coach Chris Cotton takes listeners on a journey through both his personal and professional life, offering a glimpse into the milestones and aspirations that shape his career. Chris shares the exciting news of his upcoming graduation, a significant achievement marking the culmination of 34 years of dedication and perseverance in pursuing a bachelor's degree. This personal triumph serves as a testament to his commitment to lifelong learning and growth.
As he looks to the future, Chris unveils his ambitious plans to develop a new educational series focused on the fundamentals of auto repair management. This series is designed to be a valuable resource for both new and seasoned shop owners, providing them with essential knowledge and strategies to navigate the complexities of the industry. By addressing key topics such as operational efficiency, customer service excellence, and financial management, Chris aims to empower shop owners to elevate their businesses to new heights.
In addition to his educational endeavors, Chris highlights his active involvement with Worldpac, a leading distributor of automotive parts. Through this collaboration, he underscores the critical importance of staying attuned to market needs and trends within the auto repair industry. By understanding these dynamics, shop owners can better position themselves to meet customer demands and remain competitive in a rapidly evolving marketplace.
Chris also takes the opportunity to promote Shop Marketing Pros, a marketing company that specializes in providing tailored services for auto repair shops. He emphasizes the value of partnering with experts who understand the unique challenges and opportunities within the industry, and how effective marketing strategies can drive business growth and customer engagement.
Throughout the episode, Chris Cotton reinforces the theme of returning to fundamentals as a means to enhance business operations and customer service. By focusing on core principles and best practices, shop owners can build a solid foundation for success and create lasting value for their customers. This episode of "The Weekly Blitz" serves as both an inspirational narrative and a practical guide for those seeking to thrive in the auto repair industry.
Introduction to the Episode (00:00:08)
Coach Chris Cotton introduces the podcast and its focus on auto repair business insights.
Personal Update: Graduation (00:01:09)
Chris shares his excitement about graduating after 34 years of working towards his bachelor's degree.
Future Plans and Opportunities (00:02:23)
He discusses contemplating his next steps now that he has completed his degree.
Expanding Services to Different Repair Industries (00:03:25)
Chris outlines plans to better communicate the services offered to various types of repair shops.
Worldpac Involvement and Upcoming Events (00:04:41)
He mentions his role in organizing Worldpac's events and facilitating smart groups.
Back to Basics: New Series Announcement (00:05:51)
Chris reveals a new series focused on fundamental auto repair management concepts.
Addressing Industry Challenges and Tariffs (00:06:59)
He shares insights on current business challenges and the confusion surrounding tariffs.
Business Performance Insights (00:08:01)
Chris discusses the mixed feelings about business performance despite record sales in some shops.
Call to Action: Finding Needs in Business (00:09:02)
He encourages listeners to identify needs in their businesses and stay tuned for upcoming content.
The Aftermarket Radio Network
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
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Click to go to the Podcast on Remarkable Results Radio
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By Changing The Industry
Bonus Episode - The Impact of Returns, Inventory, & Technology on Auto Parts Pricing with WorldPac
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By JustTheBest
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By Changing The Industry
Episode 212 - The Role of Technology in Modernizing Auto Shops with Monique from Shop-Ware
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By carmcapriotto
Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound
Weāre speaking up⦠WAY up in this episode - as our host Craig OāNeill welcomes his friend and Certified Flight Instructor (CFI), Austin Brumfield, to the show.
Anyone responsible for training people to do things new will enjoy takeaways from Austin as he emphasises the importance of communicating calm, clear, and accurate when training student pilots.
Also - Itās travel season - and if youāve followed the news in 2025 - booking a flight can feel a little overwhelming when you see mishaps dominating the headlines.
Austin brings a great deal of perspective to the conversation - acknowledging some of the communication concerns that exist in US airspace - and balancing that with highest respect for the decorum and professionalism that is practiced and trained into the people who make our air ways safe.
Craig met Autstin while taking flight lessons a few years ago - and the two became quick friends. Austin and his wife Evangela are both missionary pilots who are in the process of raising support for their mission to the remote regions of Alaska.
You can learn more about the Brumfields mission here:
https://www.facebook.com/TheBrumfieldsinAlaska/ https://arcticbarnabas.org/team-members/austin-evangela-brumfield/
Todayās Word of the Day- Aviophobia: intense fear or dislike of flying
Watch Full Video Episode
Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:
The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Instituteās coaching helps you achieve success and financial peace.
AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com
AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!
Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.
In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.
Contact Information
Email Craig O'Neill: speakup@craigoneill.net Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
Click to go to the Podcast on Remarkable Results Radio
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