Quantcast
Jump to content


Online Review Karma Is Helping Auto Repair Shops Get Found On Google


Recommended Posts

AAEAAQAAAAAAAAmPAAAAJGM1MzczMDIxLWEwNjUtNDZkNC1hYmRhLTMxMDAwYzM5MThhZA.jpg.f52a35fb859c8f13f654659e67979a1c.jpg

We all know as local business owners how important it is to get those online reviews because most potential customers read those things before they make a decision whether they want to do business with you. As a matter of fact, 90% of consumers read less than 10 reviews before forming an opinion about a business. Because of this, auto repair shops should want to collect as many positive reviews as possible to stay ahead.

In the automotive industry, for getting new customers in the door, there might not be a more essential tool than positive online reviews. It can make or break a business plan. From a consumer's point of view, Google will almost always be the resource used to find an auto repair shop in each area. Not only this, some potential customers will view online reviews for the sole purpose of ranking shops, or choosing one over the other.

The auto repair shop with the most positive reviews and best Google ranking is most often going to be the one the consumer decides to go to for their car repair needs. The same goes for reviews on both Facebook and Yelp.

Some shop owners may be asking clients: "Hey, if you liked our service, please give us a review." And this is a proven strategy as 7 out of 10 consumers will leave a review for a business if they're asked to.

However, if they're not giving reviews, how can they expect to get reviews back? There's something maybe a little karmic about that, right? If you're not doing it, how can you expect other people to do it for you. Aside from that, if you're not writing reviews, how can you tell them how to do the review?

In other words, if you've never given a Google review, or a Yelp review or a Facebook review, and you've never physically done it yourself it's going to be hard when you ask somebody to give your a shop a review. A shop owner may say - "Sure, I'll give you a review, just show me how to do it," now you're scratching your head and saying, "I have no idea how to do it. I've never given one myself." What are the chances that they're actually going to give you a review? Get in the habit of writing as many reviews as possible using all of the local review sites, so you know how to navigate the waters, and you know how to actually write the review.

Secondarily, sitting down to write a review is not easy. If you get in a habit of sitting down trying to figure out what you're going to say in your review, chances are when you do it more often, you'll get better and better at it. It will start to flow a little better. When you're asking a client to write you a good review, not only are you going to be able to show them how to do this, but you're going to give them some suggestions on how to write a good review for you because, after all, that's what we want to do. We want to get as many good, positive reviews from our happy customers as we possibly can.

Getting in the habit of writing two reviews per week, will ultimately attract more online reviews for your shop.

-- Ron Ipach (a.k.a Captain Car Count)

  • President/Founder of Repair Shop Coach
  • More articles and content like this and originated through Ron Ipach's Car Count Daily campaign
  • Auto Repair Shop Owners, Managers, and Automotive Industry Professionals are invited to join 'Car Count Daily Boosters' LinkedIn group to provide resources and gain insight on boosting car count DAILY and filling up the bays in their shops.
Link to comment
Share on other sites



Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Similar Topics

    • By carmcapriotto
      Show Notes:
      Maryann Croce's "Life Happens" Download HERE Connect with the show:
      Aftermarket Radio Network
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partner:

      Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. By always innovating, Dorman has led the way in growing the aftermarket. Here you will see a few examples of a Dorman OE Fix. An OE FIX is a Dorman repair solution you can’t get from the original equipment manufacturer. It means they found a situation where they believe the OEM wasn’t giving repair professionals what they wanted, so we fixed it. Everything Dorman does is centered around providing customer value, both in the quality of products, and the creativity of solutions. Our engineers and designers go out of their way to save repair technicians time and save vehicle owners money. Want to really go under the hood? Take the Dorman Virtual Tour at www.DormanProducts.com/Tour

      Click to go to the Podcast on Remarkable Results Radio
    • By danilredko
      Hello everyone, 

      I have an idea of a software that can be used to charge a customer a monthly fee. 

      For example, you could have different tiers: 

      Maintenance Lite - 15$ a month: low monthly payment for all of the conventional oil changes required by the average driver each year.

      Maintenance Basic - 20$ a month: Maintenance Basic includes everything you'll find in Lite, but adds... Unlimited Synthetic Oil Changes (as needed), On Rim (Seasonal) Tire Rotations (as needed), Complimentary Re-Torquing after changeover.

      Maintenance Plus - 40$ a month:  includes all services from Ultimate Maintenance Basic, plus the following...
      - Off Rim Seasonal Tire Rotations (as needed)
      - Seasonal Tire Storage
      - Flat-Tire Repair (excluding roadside assistance)
      - Up to four General Service Calls (diagnoses, bulb replacements, filters, etc...)
      - Battery Boost/Replacement (excluding roadside assistance)
      - Priority Scheduling Service (For seasonal tire changeover)

      What do you think about it? 

      Thank you! 
    • By ASOG Podcast
      What's the biggest mistake owners are making when marketing their shops?
    • By carmcapriotto
      Carl Hutchinson, Complete Automotive, Springfield, MO has been in the car industry since 1982, but has worked on vehicles long before that time. He has a passion for engineering, for understanding how vehicles operate, and how to repair a customer’s concern. Earlier in his career, Carl started working at a GM Dealership, then went to work at independent repair facilities as a technician and eventually became a service advisor. Carl’s experience in the automotive industry led him to his current position as co-owner with Maureen Hutchinson of Complete Automotive in Springfield MO., where he works every day to provide high-quality, valuable service to all customers. Carl is an Alumni with Ozarks Technical Community College, Springfield MO Campus. He currently sits on the Automotive Advisory Board with Ozark Technical Community College, a member of South East Rotary, and a member of the Springfield Midwest Auto Care Alliance chapter. Carl has his Master ASE Certification, L1 and Service Advisor certification and is an AMI Graduate.
      Listen to Carl’s previous episodes HERE
      Justin Barrett is the owner and operator of Barrett Automotive, Cornelia, GA. He is excited about the future of this industry with autonomous vehicles and the role the independent repair shop will play in that arena, and with the changing landscape how we are going to have to be nimble and adapt to stay relevant. Leadership is something that is extremely challenging to him but rewarding when done right. He had some leadership failures and wins which are adding to his growth in that area. His biggest challenge right now is the same thing that he is working on and that is building a great team. In the last 18 months, he had gone from leading himself and one other to leading 6 and still adding to keep up with growth.
      Listen to Justin’s previous episodes HERE
      AJ Nealey got the mechanical bug at a young age playing with Legos. The bug quickly escalated to wrenching on his own car in high school, to his first full-time job as a technician and also to a racing career. He started Nealey Auto Service, Edgewater, MD, out of his one bay garage in 2011 after his racing career came to an end. After he married his wife, Stephanie, in 2014. AJ and Stephanie decided to focus all energy and resources to grow Nealey Auto Service. It all started with taking RLO Training’s Guerilla Shop Management course. Since then, they have grown to a 9 bay facility with 8 employees and have increased sales a total of 1172% since then.
      Listen to AJ’s previous episodes HERE.
      Jeff Walter, Zimmerman’s Automotive Tire Pro, Auto Sales and Service, Mechanicsburg, PA
      Barry Barrett, a Certified EOS Implementer. As an EOS Implementor in his company, Business With Purpose, brings dedicated support to Leadership and Sales teams in all types of organizations, helping them structure the six key components of their business to make it operate with the best processes for their specific industry, using the EOS Model. Barry’s energy is contagious no matter if he is in a session with a client, giving a keynote address, or rolling up his sleeves in a workshop. Barry is a business coach with his positive mental attitude, incredible work ethic, and determination for excellence, his results-oriented approach is matchless. Barry is driven, caring, and passionate; traits that he uses to help his clients grow their businesses in a positive way.
      Find Barry’s other episodes HERE.
      Barry Barrett Contact info HERE 
      Key Talking Points
      EOS Life- Getting time back and living the life you want to live. Do what you love, with the people you love, make an impact on the world, be appropriately compensated, and have time for other passions. “Get stuff done system with a cohesive leadership team that executes.” Being involved in every aspect of the business to getting systems in place and building a team- what are your strengths to move your business forward?  Having an Integrator to help free the Visionary to cast the vision and grow the business- unload some of  the duties and questions that filter to you as an owner, the Integrator holds the other employees accountable Your leadership team trumps your ideas as an owner- they often have a bigger vision than you  Expanding seats- growing to a second location     The leadership team solves its own issues without input from owners  Building a cohesive leadership team changes the game for scalability  Self-implementing at first- start with traction first instead of vision, have buy-in with your leadership team at the beginning. Then bring in a certified implementer     Do your employees know where they stand in the business and how their actions affect the big picture. Being more efficient, not adding more cars- a small investment for a huge internal return   20 Groups is an industry-specific software, EOS runs that software. You should have 20 groups/coaches for a long time and be able to graduate from the EOS process within 2 years.  Favorite EOS tools- structured format of L10 Meeting, right people right seat, VTO (vision, traction, organizer), to-do lists Connect with the show:
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Aftermarket Radio Network
      Check out today's partners:
      This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve.  The Virtual AAPEX Experience 2020 is in the record books. Virtual AAPEX lived up to presenting leading-technical and business management training from some of the industry’s best and brightest. Now set your sights on the homecoming in Las Vegas in 2021. Mark your calendar now … November 2-4, 2021, AAPEX // Now more than ever.

      This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com/carm

      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Brittany Schindler, GM of her father’s shop in Rod’s Japanese Auto Care in Bellingham, WA for over 10 years. She loves working at the shop and being able to help people every day. Brittany has learned so much over the years by going to classes with great trainers and having a great business coach. One of her main focuses is to raise the standard of the automotive service and repair industry.
      Listen to Brittany's previous episodes HERE
      Key Talking Points
      No prices over the phone- This can be challenging at first. Giving prices can be wrong or misleading depending on the vehicle. Instead explain why prices can vary, ask them to come in first, explain warranty, DVI’s, rental cars, etc. Vet the customer- are they looking for the cheapest price? Not every customer is right for your business. Performing the best digital inspections so your customers don't have to google anything and be consistent. Continue to simplify the writing so someone who doesn’t know anything about cars can understand and learn about their vehicle. Add “what happens if you don’t do XYZ” Write and edit inspections/customer reviews with your whole team for team buy-in. Getting customers to fix their "old" cars- list pros and cons of getting new/used cars. Make the investment and let them know the vehicle will be maintained properly, the laundry list won’t grow and be behind. Selling Maintenance- oil changes, fluid changes etc. It is an easy win once everyone has to buy in for selling maintenance. Educate customers on why fluid changes are important. Cheaper to change fluid than change apart Making customers feel confident about repairs- texting DVI, lifetime warranty, “what to expect” card at dropoffs Connect with the show:
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Aftermarket Radio Network
      Check out today's partners:
      This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve.  The Virtual AAPEX Experience 2020 is in the record books. Virtual AAPEX lived up to presenting leading-technical and business management training from some of the industry’s best and brightest. Now set your sights on the homecoming in Las Vegas in 2021. Mark your calendar now … November 2-4, 2021, AAPEX // Now more than ever.

      This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com/carm

      Click to go to the Podcast on Remarkable Results Radio


  • Similar Tagged Content

    • By Joe Marconi
      I am thrilled to announce that I will be the presenter at Elite's Fly With The Eagles course Oct 12 to 15. This is the first live event since before COVID. This will be held in Indianapolis.  We are expecting a big turn out, so please check this out ASAP. Details below. 
      The Eagles course is Elite's premiere event for Shop Owners and Managers- course covers:
      Leadership, Time Management, Goal Setting Financial Reports and Cost Controls Recruting Employee Management Marketing  Click on the link below for more information.  You can reply to this post too with questions. 
      https://eliteworldwide.com/event/fly-with-the-eagles/

    • By Joe Marconi
      As a young tech, there wasn’t anything I couldn’t do. I diagnosed every car with the accuracy and skill of a Greek god. My efficiency week after week was over 150 percent, and with no comebacks. As a shop owner, I sold every job, and at a profit. Each new day was better than the day before. Boy, when I look back, I was amazing. Those were days.
      OK, OK, perhaps I am stretching the truth a bit. The fact is my past was not a smoothly paved road to success, but rather an obstacle course riddled with emotional and financial potholes, with more ups and downs than the biggest rollercoaster. Was it amazing? Oh, yes. Amazing because of all the mistakes I made along the way.
      As the years have piled up in my life, I often find myself thinking back to the “old days” and judge people by how “perfect” I thought I was back then. Oh, don’t get me wrong, I was a good technician and somehow evolved into an accomplished businessman. But was I really as good as I remember?
      I was outside the bays talking with my manager when Nick, one of my techs, began his road test on a Chevy Tahoe. As he passed us I could hear that unique “squeaky” sound a seized, worn out u-joint makes. I yelled to him, “Hey, check the u-joints.” He nodded his head and drove off.
      About 30 minutes later, I walked over to Nick and asked him what he found on his multipoint inspection. He told me that the wiper blades were torn, there’s a little play in the right side outer tie road and he recommends a four-wheel balance with a wheel alignment. I asked him, “What about the u-joints?” Nick replied, “They’re fine; nice and tight.”
      I could feel the tension begin to rise when I continued with, “Nick, I asked you to check the u-joints because I could hear that something was wrong. How did you check the u-joints? Do you know how to check u-joints?” Nick was visibly upset, so I suggested another road test—this time with me.
      During the road test, I told Nick to roll down the windows and listen. I said, “Do you hear that squeaky sound? That’s a seized u-joint.” Nick listened closely and then said, “I never heard that noise before.” To myself, I said, “You must be kidding me! How in the world can this tech not know it’s a seized u-joint?” But, thankfully I paused, and replied with, “Nick, how old are you? He responded proudly, “Twenty-one, boss.”
      Nick is a recent graduate of a well known tech school. He comes to work on time, works hard, and learns every day. His production improves each month. He has a lot of raw talent and a great attitude. At 21, how in the world could he know what I know at 63?
      I often forget how young some of my employees are. I also need to remember that people will make mistakes and they need the time to hone their skills through years of experience. They don’t have the gray hair of knowledge that often comes with decades of experience.
      Allowing people to grow will mean making mistakes. A tech will make the wrong diagnosis. A service advisor will lose a sale or forget to sell the tire rotation. But, did you or I diagnosis every car correctly? Did we make every sale? Were we absolutely perfect in everything we did? Of course not. So let’s be a little more understanding. I am not suggesting we settle for mediocrity. People need to strive for excellence. But even the best home run hitter will strike out at times.
      As business owners, especially those from my generation, it’s our job to pass the baton, to teach others, to be a mentor and a coach. Don’t be too judgmental. If we are honest with ourselves when we look back on our lives, we will see triumphs mixed with a lot tough days.
      When you feel yourself losing your temper or getting upset over the mistakes or lack of knowledge from one of your employees, just think back and view your own past. Don’t look back with a skewed memory of your greatness, but with an honest recollection of your struggles and mistakes. And you never know, you just might help others avoid some of the mistakes you made.
      Oh, by the way, my approach with the way I handled the situation with Nick and the seized u-joint? Another mistake on my part. So even at 63, I am still making mistakes. Kind of humbling, right?
       
      This story was originally published by Joe Marconi in Ratchet+Wrench on July 6, 2018


      View full article
    • By Alex
      Just saw this online and wanted to share. With the COVID-19 down time some have now, might be of interest. CARQUEST Technical Institute and Worldpac Training Institute are offering free 1 hour online training Monday - Friday, complimentary. See:
      https://ctionline.com/index.php/live-training-online/
       

       
      Breaking News: The CTI+WTI teams have worked hard over the past two weeks in creating two new opportunities that will allow you to access live training from the comfort of your home. Click the link below for our announcement that highlights the new CTI+WTI Virtual Classroom and World Professional Automotive Community. The World Professional Automotive Community will deliver business and technical topics every night in one-hour segments starting at 8PM EST. The Community is designed to bring our industry together to learn about timely topics that are affecting everyone during this crisis. The Virtual Classroom will deliver technical topics in one-hour segments, at various times starting this week. The Virtual Classroom has been in the works for a year and will become a regular part of how we deliver our Career Pathway content. More to come on this soon.
      Click here to see the full announcement
      To see what is scheduled for both the Community and Virtual Classroom, simply search the ‘Classes Near You’ tile on this home page and search for Virtual Classroom or VC and World Professional or WPAC and you will see a schedule for each event with a registration link to each. Oh, and these events are available at NO CHARGE.
      Join our new CTI+WTI Members group on Facebook  
      Finally, due to the extended Shelter in Place orders across the country, we have postponed all classroom events through May 1st. We will be converting many of these events to Virtual Classroom events to enable you to continue your training.
    • By Joe Marconi
      Got your attention?  Good! 
      Take it from me, a shop owner for 40 years;  before you invest a dime on advertising, get your internal marketing in order....in other words...get your house in order.
      No amount of advertising or marketing means more than what you do each and every day. And that is creating an amazing customer experience that gives your customers a compelling reason to return.  
      Make sure that each customer contact point creates a positive experience. The phone call, the drive up to your shop, the parking lot, the customer write-up, the upsell, the car delivery and every other point of contact with the customer.  
      These things I speak of means more than any money you spend on advertising.  So, before you spend that dime, get your house in order. And remember, everyone in your shop is an important part of your marketing strategy! 
       
       
       
    • By AutoShopOwner
      RALEIGH, N.C.--(BUSINESS WIRE)--Nov. 1, 2019-- Advance Auto Parts, Inc. (NYSE: AAP), a leading automotive aftermarket parts provider, has launched a new learning management system designed to provide training programs that grow an automotive professional’s knowledge and skills throughout their entire career. Advance regularly serves more than 26,000 individuals in North America each year with training courses offered through the company’s Carquest Technical Institute (CTI) and Worldpac Training Institute (WTI) programs.
      Training from Advance now combines courses available online and in the classroom from CTI+WTI into an integrated training solution, giving aftermarket professionals access to a robust library of technical training and business management education. Career Pathways, which feature a structured set of online and classroom events to establish mastery of technical and business competencies, are currently targeted to the General Service Technician and Professional Technician, with Senior Technician, Master Technician, and a number of specialist programs coming by the end of the year.
      “Delivering quality training is critical to addressing the technician shortage facing the automotive industry,” said Chris Chesney, Senior Director of Customer Training at Advance. “Integrating the expertise and curriculum of CTI+WTI into a centralized, easy-to-use platform enables Advance to go to market with an unrivaled training program. No matter what stage a person is in the life of their career, training is crucial to their long-term success.”
      Shop owners can track the progress of their technicians and staff through Career Pathways specific to the type of work they perform at their shop. Training participants receive certifications within the CTI+WTI platform as they complete training programs and advance in their career.
      “The advancement of automotive technology requires that our industry has access to leading edge training to keep pace with modern vehicle systems,” said Rob Morrell, Senior Director of Customer Training at Worldpac. “CTI+WTI’s new learning management system enables national accounts and independent shops alike to help attract, retain and grow talent.”
      CTI+WTI have hosted more than 45,000 training events in the organizations’ 20-plus year histories. For more information, visit CTIonline.com or WTIonline.com.
       

       
      About Advance Auto Parts
      Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of July 13, 2019, Advance operated 4,912 stores and 150 Worldpac branches in the United States, Canada, Puerto Rico and the U.S. Virgin Islands. The Company also serves 1,250 independently owned Carquest branded stores across these locations in addition to Mexico, the Bahamas, Turks and Caicos and British Virgin Islands. Additional information about Advance, including employment opportunities, customer services, and online shopping for parts, accessories and other offerings can be found at www.AdvanceAutoParts.com.
      View source version on businesswire.com: https://www.businesswire.com/news/home/20191101005436/en/
      Source: Advance Auto Parts, Inc.
      Media Relations:
      Darryl Carr
      T: (540) 589-8102
      E: [email protected]
      Investor Relations:
      Elisabeth Eisleben
      T: (919) 227-5466
      E: [email protected]
  • Our Sponsors



×
×
  • Create New...