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I am going to borrow a quote from billionaire, Warren Buffet, “The best investment you can make is in yourself,” This statement, while simplistic, speaks volumes. A shop owner is much more than a boss, a shop owner is a leader. And leaders are solely responsible for the success of their team. This means that you must work hard and commit to a life of continuous learning and improvement. It also means that if the team fails, a leader must always blame himself or herself for that failure and find ways to improve.
For your business to flourish, you must invest your time and energy in understanding what your role is in your company. It also means that you must be committed to continually improving your level of competence. This does not mean that every task is your responsibility. However, it does mean that the buck stops with you. If your business is not where it needs to be, or you are looking for increased growth, then it is your obligation to do the hard work and set goals, have the vision, perform the research, and develop the plan to achieve your overall objectives.
When you invest in yourself to become the best leader and the best businessperson you can be, others around you will feed off your energy and your passion. This sends a strong message to everyone on your team that you have what it takes to bring the company to the next level.
One last thing, another obligation to your company is assembling the right team of people around you. Once you have the right people, you need to invest in them too. Find what truly motivates them, not what you believe inspires them. Be a coach to your employees and always strive to bring out the best in them. Be strong with your convictions and expectations, build strong relationships with your employees, and don’t be afraid of admitting when you drop the ball.
While Warren Buffet is best known for making billions of dollars with his investment strategies, I want to believe that this quote has its basis in something that money cannot buy.
By Changing The Industry
Should You Use A Scope Or A Multimeter #autotechnician
By Ruben Van Zenden
Today, we simply cannot ignore social media, everyone is using it whether you are a fan or not. Personally, I think it has its negative and positive sides.
I have been looking at 100+ car repair shops and noticed that only a hand full are using social media marketing, for example, Facebook advertising.
Why are so few car repair shops making use of this, in my opinion, great opportunity to increase car count?
How do you know when to use Google Ads vs. when to use Facebook ads? The answer is rather simple but not always obvious. Join Kim and Brian as they explore the various situations when you would use each very effective digital advertising type!
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
The difference between Google ads and Facebook ads (00:00:52) The speakers discuss the surface-level differences between Google ads and Facebook ads, with Google being used for search and Facebook for brand awareness. Using Google ads for retargeting (00:01:41) The guest shares a pro tip on using Google to search for products and then getting retargeted ads on Facebook from other potential companies. Using Facebook to find things (00:03:28) The speakers discuss using Facebook to find products or services by searching on Facebook Marketplace and getting targeted ads. The importance of Google ads (00:06:56) Google ads are effective for reaching people who are actively searching for auto repair services. The minimum budget for Google ads (00:07:34) A minimum budget of $1200 per month is recommended for Google ads to compete with other sponsored shops. The need for brand awareness advertising (00:10:47) Brand awareness advertising is necessary to replace lost customers and stay in front of potential customers. Staying in front of people and educating them (00:14:08) The importance of educating your audience about the services you offer and staying in front of them to retain clients. Facebook and Google ads for brand awareness (00:15:29) The differences between Facebook and Google ads for brand awareness and staying in front of people who are not necessarily looking for auto repair services. Targeting and geographic parameters for Facebook ads (00:19:00) The importance of setting geographic parameters and targeting correctly when running Facebook ads to avoid wasting money and getting poor results. Housekeeping and Engagement Opportunities (00:21:16) Housekeeping matters such as sending marketing questions, joining the Facebook group, and leaving podcast reviews.
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
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What does it take to become an A-Tech in the automotive aftermarket industry? Scot Manna, Matt Fanslow, and Ryan Kooiman share their perspectives, emphasizing the importance of continuous learning, individual effort, and natural talent. They also discuss the role of shop owners in investing in their employees' training and development, as well as the challenges faced by the industry in assessing skill levels. The episode provides valuable insights into becoming an A-Tech and how the industry can support and cultivate talent. Scot Manna, Trainer, ACDelco Technician of the Millennium. Scot’s previous episodes HERE.
Matt Fanslow, lead diagnostician and shop manager, Riverside Automotive, Red Wing, MN. Matt’s previous episodes HERE
Matt Fanslow Podcast: Diagnosing the Aftermarket A to Z
Ryan Kooiman, Director of Training, Standard Motor Products. Ryan’s previous episodes HERE.
Watch Video Episode HERE Importance of Individual Effort and Natural Talent (00:04:21) Ryan Kooiman discusses the importance of individual effort and natural talent in becoming an A-tech. Being a Perpetual Student (00:02:51) The importance of being a forever perpetual student and committed to being at the top of your craft. Opportunity and Drive (00:05:17 The importance of opportunity and drive in becoming an A-tech and how it can lead to personal growth and experience. Investing in Training (00:07:18) The importance of investing in training for technicians and how it benefits both the individual and the shop. The Determination and Motivation of an A-tech (00:10:28) Matt Fanslow describes the qualities of an A-tech, including determination and self-motivation, and how they seek out training opportunities. The Importance of Training and Shop Culture (00:11:11) Training and shop culture is important in developing A-techs, including the need for mentoring and a supportive work environment. Different Gifts and Skill Sets of Technicians (00:13:06) How can a shop assemble a team with a good blend of abilities and a supportive culture? The importance of individual effort and natural talent (00:14:50) The role of individual effort and natural talent in becoming an A-tech, and how it can be recognized and cultivated by management. Networking and sharing knowledge (00:17:31) The importance of networking and sharing knowledge with other technicians in the industry to become an A-tech. Levels of Supervision (00:21:52) The history of the A, B, C technician designations and how they relate to levels of supervision, as well as the potential use case for assigning work based on technician skill level. Mentoring for Succession (00:24:11) The importance of mentoring individuals to take over for lead technicians in the future and the possibility of a new way to assess skill levels in the industry. The Importance of Experience (00:27:10) The value of experience in the automotive aftermarket industry, using case studies and trial and error to learn from mistakes. The Role of Individual Effort in Becoming an A-tech (00:28:03) The importance of individual effort and experience in becoming an A-tech, using the example of Michael Jordan's dedication to practice. Learning from Mistakes (00:24:37) The challenges of answering complex diagnostic questions and the importance of learning from mistakes and experience in becoming an A-tech. Creating an Environment for Success (00:31:12) How to cultivate an environment that can help technicians achieve their top potential. Importance of Mentoring (00:34:41) The importance of having a mentor, networking, and finding a coach to help young technicians learn from their mistakes. Reading Comprehension (00:37:17) The importance of reading for leisure to develop reading comprehension skills, which are essential for understanding service information and diagrams. Learning from Mistakes (00:36:05) Investing in Tuition (00:38:56) The importance of investing in training and education for employees and the productivity benefits for the shop. Virtual vs. Live Training (00:41:11) The panelists discuss the pros and cons of virtual and live training, with live training being the preferred method for complex topics and networking opportunities. Networking (00:46:26) Learning from Peers (00:47:19) Building self-awareness and confidence (00:48:50) The importance of building self-awareness, self-confidence, and career assurance to become a successful A-tech. Documenting work in the bay (00:50:45) The importance of documenting work in the bay, using tools like PowerPoint and phone cameras to capture information and data. Commitment to learning (00:52:32) The commitment to learning and investing in professional development, both for shop owners and technicians, to build a culture of learning and keep people in the industry. Thanks to our Partners Shop-Ware and Delphi Technologies
Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com
Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com
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