Help me vote on a new logo for our new shop! Poll link inside

[mspecperformance]

Hey ASO community, we are planning on opening a general repair shop and we had some logos created. Please vote and help us narrow down our choice. Any feedback is greatly appreciated!

 

 

http://www.designcrowd.com/vote/essential-auto-care-logo-poll

[meowpox]

voted! I've never been a fan of the super literal logos (eg autoshop with wrench in logo). I think you already have "auto" in your name so having wrenches or gears in it is a little overdone. BUT that being said, they all are nice logos and color scheme. And since its for your general repair shop, it definitely does get the point across that it is one so that might be exactly what you're looking for. 

[Marksas]

While looking at designs I always look at all the places I might use it on various background colors. When you look at embroidery and the size you just don't want a lot of intricate detail which gets lost as the logo shrinks. We went through a brand creation excercise a couple years ago which encompassed all ad copy, brochures, trinkets, apparel, car wraps and everything you can think of. Our current brand is city specific and as we expand to neighboring cities I wanted one platform and brand to promote. I have not done the actual name change yet but we have a leaked the name on our business cards and a few other places. It's all timing and we have been delayed due to construction of a new facility. 

Its interesting because we have somewhat of a similar color scheme as your new logo. 

Good luck with the logo as it's tough to choose as everybody likes something different. I just did informal meetings with a bunch of women as well as some brand specialists to help choose our name and brand colors. I spent about 8 months on the process from start to finish.