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We are a general repair shop operating in a large mountain West city. The shop has been in business since 1964. Four bay shop soon to be six. We have a second small two-bay shop. Both locations have a high demographic of Subaru owners. We are in the process of moving towards becoming a 100% Subaru service and repair. I welcome all thoughts and ideas on the following questions and them some.

 

1. Has anyone attempted and or succeeded at converting from general repair to specialty?

 

 

2. Best practices in specialty marketing. I must launch this fast?

 

 

3. How to handle telling folks we will no longer be servicing their vehicle?

 

 

4. Specialty technician recruiting ideas. How do I get guys out of the dealer?

 

 

5. Any Subaru specialty shop owners out there willing to get together? I will come to you.

 

 

Thanks in advance.

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