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Posted

At the Ratchet + Wrench Conference last month, I met Charlie Marcotte, owner of Amerian Pride Auto in Virginia and the founder of Family Service Day. After doing a little research, I joined the organization.

 

Family Service Day originated in 2009 with a Williamsburg, Virginia based company, American Pride Auto. The idea was simple: offer support to single parent families and deployed military by offering the gifts and talents we have been given, the ability to repair vehicles, for free. There are really no limitations — if you have desire to make an impact in your community, Family Service Day is a great way to get involved.

 

Getting involved in your community is the best way to make your shop stand out as the business that cares about people. Plus, it will get your staff involved which will boost morale. You can reach out to your vendors for help with parts and also get major businesses in your area to help sponsor the event.

 

Shop owners, I recommend that you find out more about Family Service Day. Below is a link for more information:

 

http://www.familyserviceday.org/

  • Like 2
Posted

Thanks Joe for sharing your excitement for Family Service Day, it has been an honor to be involved with this initiative and watch it become a national movement. In business, timing is critical, a good idea today may not have worked 5 years ago. As a shop owner I have seen our industry shrink due to consolidation as well as new car dealers realizing the profits in general repair are viable, thus becoming our competitors.

 

Consumer behavior has changed driven by Google, Yelp, Open Bay, True Car, Auto MD, AAA and Repair Pal to only name a few. These distractive resources interrupt customer loyalty and if we aren't careful, erode profits. The timing is right for us shop owners to be a force within our community, the best customers respond well and loyalty is deepened. There has also been a lot of talk lately about the younger generation (Millennials) questions of how to reach them as customers and what motivates them as employees. This generation searches for meaning in what they do and where they spend, a well organized cause marketing initiative such as Family Service Day moves that needle.

 

Shop Owners naturally do good deeds every day, as shop owners we come in contact with a lot of people and we know who need our help. At Family Service Day we see our members across the country 'Doing Well by Doing Good' and I would be happy to answer any questions directly where answers are not found on the FSD website. My direct email is [email protected]

  • Like 2
  • 4 months later...
  • 2 weeks later...
Posted

We are real exited about the May event. It's a lot of work, but the rewards are amazing.  This is a great event and one that I would urge  others to join in.  Helping people in need is a great give-back to the community and will separate you from your competition. 

Shop owners, I recommend that you find out more about Family Service Day. Below is a link for more information:

http://www.familyserviceday.org/

 

  • Like 2
Posted

Joe, you are so right. I was reminded of this fact on Friday when I was logged into an industry specific BWG conference call which included independent shop owners as well as franchise dealers across the nation. The call was mainly about retention, profit margins, competitive advantages etc. We as independents have a distinct competitive advantage against our direct competition (Franchise Dealers) and that is an opportunity for intentional community involvement. For my shops as well as many others across the country Family Service Day has given our retail customers something meaningful to talk about and the conversation lasts for months. 

At FSD we have found many shop owners across the country to be very giving men and women. Holding a day of service, carefully paired with a strong local non-profit and supported by area businesses rewards these top shops for doing good. While the benefits are many it all begins with a willingness to truly serve the members of our communities who could simply use a hand up. As shop owners we have a unique opportunity to create positive change in the lives of many by simply sharing our talents. 

Our sponsors over the years have been tremendous and extremely supportive - Jasper Engines and Transmissions, Advance Auto Parts, Auto Vitals to name a few. 

As always I am available to share my FSD stories from here in Virginia as well as other shop experiences in more than 20 states. We are very excited to see the magic this Mother's day at Osceola Garage.

Charlie

  • Like 1
  • 1 month later...
Posted

Update on Family Service Day! 

The community has embraced what we are doing and the families we are helping are overwhelmed with joy. I have been looking for a long time to find a community event that we can rally behind, and Family Service Day is it.  When I approached my employees about donating their time for the event, EVERY employee said Yes!

Looking for to May 6, the day of the national event!

http://www.familyserviceday.org/

 

 

 

  • Like 2
Posted

Joe, I will be sending you great vibes. Due to scheduling conflicts American Pride will have our day of service on May 13th to honor Mother's Day, our chosen Non-Profit partner is Child Development Resources - they're terrific. Family Service Day gives our shop an opportunity to alter our pace, adjust our attitude and re-evaluate who we are in the community. I find it to be a great 'reset'. 

Looking forward to hearing from you post event. 

Charlie

  • Like 2
  • 2 weeks later...
Posted

Family Service Day- An Amazing Day!

Yesterday, May 6th, my shop participated in National Family Service Day.  It was one of most rewarding things that I have ever done in my career as a shop owner. The appreciation from not only the families we helped, but from the community, was something that no amount of money can buy.  All my employees donated the time and worked throughout the day to make this event a success.

I want to praise and thank Charlie Marcotte, owner of American Pride Auto and founder of Family Service Day. His concept has grown nationally, with repair shops across the country joining in this worthwhile cause. I want to also thank Suzanne Hawley, Executive Director, for all the help she gave us launching our first annual Family Service Day event.

As small business shop owners, our biggest advantage is our ability to impact our communities. While there are many things you can do in your community, please consider joining your fellow shop owners from around the country and becoming involved with Family Service Day. 

For more information:

http://www.familyserviceday.org/

 

 

  • Like 1
Posted

Joe,

The culture of your shop as well as your giving nature made Osceola Garage the perfect Family Service Day partner. Suzanne and I have heard from many of the families in the community you serve and it is clear they see you not only as a supportive business but also as a friend. 

You hit the nail on the head when you said "As small business owners, our biggest advantage is our ability to impact our communities". As independent shop owners our direct competition is not each other, it is the new car dealerships who are seeing no profits from new car sales and are currently growing their service departments to work on all makes and models. As small independents we have the ability to connect with our communities and enter the hearts of our everyday customers on a level the dealers never will, it just takes a little creativity.

Hearing success stories from shops across the country has been very rewarding, we are excited by the future. Thanks for all your support!

Charlie

  • Like 2
Posted
4 hours ago, Charlie said:

Joe,

The culture of your shop as well as your giving nature made Osceola Garage the perfect Family Service Day partner. Suzanne and I have heard from many of the families in the community you serve and it is clear they see you not only as a supportive business but also as a friend. 

You hit the nail on the head when you said "As small business owners, our biggest advantage is our ability to impact our communities". As independent shop owners our direct competition is not each other, it is the new car dealerships who are seeing no profits from new car sales and are currently growing their service departments to work on all makes and models. As small independents we have the ability to connect with our communities and enter the hearts of our everyday customers on a level the dealers never will, it just takes a little creativity.

Hearing success stories from shops across the country has been very rewarding, we are excited by the future. Thanks for all your support!

Charlie

Thanks Charlie. I guess when culture comes together with the right cause, it makes an unbeatable union!

Thanks again for raising the bar and showing the motoring public the honorable side of the Independent Auto Repair Business.

Joe

 

  • Like 2
Posted

Congratulations Joe on your first event! And thank you for sharing your insights with us.

For shops that are interested in hosting events in their own communities, please visit http://www.familyserviceday.org/get-involved or call 844.359.1105. It would be our honor to work with you.

Suzanne Hawley
Executive Director
Family Service Day Ltd.
603.487.2038 (direct line)

 

  • Like 1
  • 2 weeks later...
Posted

Here's an update on our Family Service Day event, held on May 6th.  I have gotten numerous calls from people in the community and other repair shops, thanking me and my staff. There were people that I have never met, that picked up the phone to tell me that they heard of the event and they think it's amazing. 

We were written up in the local newspapers and on the local TV news station.  I even had a first-time customer bring their car in with a water pump leak, shook my hand to tell me that I just gained a customer because of Family Service Day. 

We are involved with Family Service day not for any profit and not for any fame or glory. The concept of Family Service Day is in line with my culture and the culture of my company. The feeling you get helping people is something money can’t buy.

My friend John said it best, “You know Joe, if everyone was involved with organizations like Family Service Day, the world would be a much better place.”

Posted
19 hours ago, xrac said:

Joe, can you give us in general an estimated cost to participate. 

 

 

There is a fee to Join the organization (Please contact Family Service Day for that info), plus you have to market the event. 

I managed to get local businesses to become sponsors, and my local parts supplier Central Auto (An independent part house, not a major chain) supplied the parts.  BG donated chemicals and tires were at a deep discount from my supplier Max Finkelstein Tire.  Local radio stations gave me free ad spots. And local newspapers also gave me free ad space. 

I did hire a professional photographer, created flyers, and paid for various press-releases. When I approached the local restaurants and deli, they donated the food and water at no charge.  And I did have to pay for the live radio DJ.

I asked my staff for volunteers and everyone in the shop donated their time without pay.

My upfront costs totaled nearly $3,000, but I got most of that back with business sponsorship. So it really did not cost me much, roughly a few hundred dollars out of pocket. I did open a separate bank account to keep everything separate. 

Please note, I went overboard with the event.  The plan is designed to get local businesses to sponsor the event, so that your costs are minimal.

One thing to consider, it is a lot work to put on this event, or any event.  I would strongly recommend getting someone or a team to help that can dedicate time to the event.  I was fortunate to have my marketing agent take care of most of the details.  The people from Family Service Day will help you with the process also.

The most you will invest is time, but what you get back is priceless.

 

 

 

  • Like 2
Posted
41 minutes ago, Joe Marconi said:

 

 

There is a fee to Join the organization (Please contact Family Service Day for that info), plus you have to market the event. 

I managed to get local businesses to become sponsors, and my local parts supplier Central Auto (An independent part house, not a major chain) supplied the parts.  BG donated chemicals and tires were at a deep discount from my supplier Max Finkelstein Tire.  Local radio stations gave me free ad spots. And local newspapers also gave me free ad space. 

I did hire a professional photographer, created flyers, and paid for various press-releases. When I approached the local restaurants and deli, they donated the food and water at no charge.  And I did have to pay for the live radio DJ.

I asked my staff for volunteers and everyone in the shop donated their time without pay.

My upfront costs totaled nearly $3,000, but I got most of that back with business sponsorship. So it really did not cost me much, roughly a few hundred dollars out of pocket. I did open a separate bank account to keep everything separate. 

Please note, I went overboard with the event.  The plan is designed to get local businesses to sponsor the event, so that your costs are minimal.

One thing to consider, it is a lot work to put on this event, or any event.  I would strongly recommend getting someone or a team to help that can dedicate time to the event.  I was fortunate to have my marketing agent take care of most of the details.  The people from Family Service Day will help you with the process also.

The most you will invest is time, but what you get back is priceless.

 

 

 

Joe, thank you for the information.  I also have a couple of other questions that I would like to ask:

First, how are the people who have their cars worked on during this day selected? How many hours was the event?

Second, I have inquired about Family Services Day and had an initial telephone conversation with a lady who represented the organization who was suppose to have followed up with a call with more information since I couldn't talk very long at the time.  However, that never took place.  However, I have to say that I was somewhat shocked at what it cost to join the Family Services Day and wondered about your take on that fee. 

 

Posted
30 minutes ago, xrac said:

Joe, thank you for the information.  I also have a couple of other questions that I would like to ask:

First, how are the people who have their cars worked on during this day selected? How many hours was the event?

Second, I have inquired about Family Services Day and had an initial telephone conversation with a lady who represented the organization who was suppose to have followed up with a call with more information since I couldn't talk very long at the time.  However, that never took place.  However, I have to say that I was somewhat shocked at what it cost to join the Family Services Day and wondered about your take on that fee. 

 

I wanted to jump in here to welcome your phone call to learn more about Family Service Day. Every event is unique based on the shop itself (# of employees, # lifts, hours of operation, time of year, # of families you want to help, etc.). We have worked with a wide range of shops including small, family run shops with no marketing experience to larger shops with multiple shops and a dedicated marketing person. Positive results are not based on quantity but the quality of the event. Shops that hold a small event and service 5 families can make the same impact as a larger event that services 22. We are here to help you create an event that's exactly right for you. The annual membership fee includes a Blueprint© that offers a step-by-step guide to help plan and execute a great event. The Blueprint includes templates for media advisories, press releases, scripts for Facebook posts so that even the least experienced marketers have all the right tools.  In addition to that, you are assigned a coach to answer questions, offer event ideas and marketing support throughout the entire planning process.  After you hold your first event, you'll receive a Member Rewards Package valued at 125% of the membership fee. The Rewards Package is a way for our industry partners to thank the shops for joining a movement of shops that is creating positive changes in businesses and communities across America. For a list of rewards, visit http://www.familyserviceday.org/get-involved. I welcome a call at any time to learn more about your shop, and how we can help.  My direct line is 603.487.2038.  Suzanne Hawley, Executive Director, Family Service Day

Posted

Thanks Suzanne for adding to this post.  And thank you for all the help you gave us.  If anyone is interested in Family Service Day, please give Suzanne a call.

 

Posted
18 hours ago, xrac said:

Joe, thank you for the information.  I also have a couple of other questions that I would like to ask:

First, how are the people who have their cars worked on during this day selected? How many hours was the event?

Second, I have inquired about Family Services Day and had an initial telephone conversation with a lady who represented the organization who was suppose to have followed up with a call with more information since I couldn't talk very long at the time.  However, that never took place.  However, I have to say that I was somewhat shocked at what it cost to join the Family Services Day and wondered about your take on that fee. 

We reached out to Friends of Karen and the Putnam Resource Center. They chose the families. The Event started at 1pm and ended around 6pm. All the families were there, and they brought friends too.  They were patient and enjoyed the day. In addition to food, we had games for the kids. 

 

  • 1 year later...
Posted

We had our 2nd Family Service Day Event this past Saturday, June 30th.  It was amazing!  We help 7 families from the community.  Every family was so grateful.  Some even cried.  

Family Service Day originated in 2009 with a Williamsburg, Virginia based company, American Pride Auto, owned by Charlie Marcotte. The idea was simple: offer support to single parent families and deployed military by offering the gifts and talents we have been given, the ability to repair and service vehicles, for free. Family Service Day is a great way to get involved with your local community. 

All my employees volunteer their time. We had two radio stations there doing live remotes, food and games for the kids.

Shop owners, I recommend that you find out more about Family Service Day. Below is a link for more information:

http://www.familyserviceday.org/

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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    • By carmcapriotto
      Thanks to our Partners, NAPA TRACS, and Today's Class The "Great Correction" refers to a shift in the industry after a period of relative ease, likely due to pandemic related factors. The key concerns include a decrease in online searches for auto repair, rising costs, increased competition from dealerships, labor shortages, rapid advancements in technology (EVs, ADAS, AI), and the need to explore new revenue opportunities like key services, ADAS calibration, tires, and truck repairs. These issues suggest that the strategies that worked in the past may no longer be effective. Ryan Daily, Business Coach, The Institute Wayne Marshall, Business Coach, The Institute Fred Hule II, Business Coach, The Institute Show Notes Watch Full Video Episode Introduction of Guests (00:00:00) Market Challenges (00:02:14) Customer Education Importance (00:04:01) Effective Communication (00:05:16) Listening to Customers (00:06:49) Value of Language in Services (00:08:34) Customer Trust and Attrition (00:09:21) New Car Sales Impact (00:10:20) Facility Appeal (00:12:26) Investing in Facilities (00:14:09) Profitability Challenges (00:15:17) Mindset Shift in Shop Owners (00:16:16) Value Proposition Discussion (00:17:21) Continuous Improvement in Service (00:18:03) Understanding Profit Targets (00:18:49) Shop Management Systems (00:19:51) Training Service Advisors (00:21:06). Proper Vehicle Inspections (00:22:01) Communication with Customers (00:28:15) Follow  Up Strategies (00:29:45) Educating Customers on Maintenance (00:32:15) Company Culture and Staff Engagement (00:34:02) Understanding Expectations (00:35:59) Customer Engagement (00:36:55) Cultural Impact (00:37:36) Continuous Education (00:39:30) Investment in Staff (00:40:36) Onboarding Process (00:42:33) Industry Transformation (00:44:38) Adapting to Change (00:46:31)
      Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio
    • By marxautocenter
      Hello everyone,
       
       Currently we use RO Writer and Auto Vitals to manage our shop workflow. It works out very well overall, but I'm looking for a way to keep track of daily/weekly shop numbers in a clean and easy to read format. We found it difficult to get clear numbers in RO writer, and use the punch in/out feature in Auto Vitals for time keeping (which limits our reporting features in RO writer). I'm looking for other shop owners who use this combination to tell me they way they keep track of their daily/weekly numbers, such as technician hours worked/billed, comebacks, declined work, sold recommended (and develop a ratio from declined work/sold recommended).
       
      I'm working on a Google sheet now, but I'm looking for opinions on what you find easiest to read, while limiting entering too much information multiple times.
       
      Thank you for your comments in advance!
       
      Cheers!
    • By carmcapriotto
      Thanks to our Partners,
      RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.
      App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
      Dive into actionable marketing strategies for April with hosts Brian Walker and Caroline Legrand in this episode of the "Marketing by the Months" series. From leveraging Spring Car Care Month to hosting car care clinics, you’ll uncover creative ways to educate customers, build trust, and grow your auto repair shop.
      This episode dives into turning quirky national days like National 4x4 Day into engaging social media content and using VEDA (Video Every Day in April) to showcase your shop’s personality and expertise on camera. Plus, explore strategies to capitalize on tax refund promotions and seasonal maintenance trends that help bring in springtime traffic.
      Tune in now to discover actionable tips and fresh ideas to make your April marketing a success. Don’t miss this chance to fill your bays and grow your Shop!
      Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
      Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com
      Lagniappe (Books, Links, Other Podcasts, etc)
      https://www.daysoftheyear.com   
      https://www.nationaldaycalendar.com/ 
      https://shopmarketingpros.com/ep-118-doing-video-every-day-for-a-month/ - Doing Video Every Day For A Month
      https://shopmarketingpros.com/how-doing-video-every-day-can-transform-your-auto-repair-shops-marketing-strategy/ 
      Show Notes with Timestamps
      Introduction to April Marketing (00:00:10)  The hosts introduce the episode and discuss the focus on marketing strategies for April. Spring Car Care Month (00:02:43)  April is highlighted as Spring Car Care Month, emphasizing vehicle maintenance and customer education. Car Care Clinics (00:03:11)  Hosts suggest hosting car care clinics to engage customers and educate them about vehicle maintenance. Vida: Video Every Day in April (00:04:55)  Discussion on the importance of video marketing and committing to daily video creation for engagement. Celebrating National Pickleball Month (00:07:44)  Hosts encourage engaging posts related to National Pickleball Month, even if not directly automotive. Honoring EMS Week (00:08:12)  Discussing ways to celebrate and honor first responders during EMS Week with discounts or special offers. Tax Return Promotions (00:09:55)  Promoting services around tax returns, encouraging customers to invest in vehicle maintenance with their refunds. April Fool's Day Marketing (00:10:48)  Ideas for fun social media posts and jokes to engage customers on April Fool's Day. National Ride Your Horse to a Bar Day (00:14:09)  Hosts humorously discuss the quirky holiday and encourage creative marketing ideas around it. National 4x4 Day (April 4) (00:14:45)  Celebration ideas for off-road enthusiasts and engaging posts for customers. World Rat Day (April 4) (00:15:18)  Discussion on celebrating the impact of rats on auto repairs. National Rita Roadmap Day (April 5) (00:16:12)  A fun take on roadmap reading skills among staff. International Pillow Fight Day (April 5) (00:16:27)  Humorous suggestions for a pillow fight as social media content. National Grilled Cheese Sandwich Day (April 12) (00:17:05)  Ideas for a grilled cheese challenge at the shop. State Pride Days (April) (00:17:28)  Encouragement to celebrate local state days and community engagement. Tax Day and National That Sucks Day (April 15) (00:18:08)  Creative marketing ideas related to tax day and repairs. National Auctioneers Day (April 17) (00:19:08)  Fun activities like staff auctioneering for customer engagement. Easter (April 20) (00:19:40)  Ideas for Easter celebrations and community involvement. Girl Scout Leaders Day and Earth Day (April 22) (00:20:24)  Promoting community ties with Girl Scouts and environmental awareness. Clean Comedy Day (April 28) (00:21:38)  Encouraging clean jokes and humor among staff. Viral Video Day (April 29) (00:22:17)  Encouragement to create engaging videos for social media. April Showers Bring May Flowers (00:23:38)  Marketing strategies related to spring maintenance and vehicle care.
      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected] 
      Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many others


      Tune in for another episode next week. Until then, go fill those bays!
      Talking Points


      General Topics for April:
      April showers bring may flowers - wiper blades, Aquapel, tires Continuing the theme from March Spring maintenance and cleaning Pot holes - winter damage Change back to summer tires Continue with the tax refund talk
      Days of the Year - Monthly Themes
      April is the first of the two National Car Care Months VEDA - Video Every Day in April


      Days of the Year - Weekly Themes
      National EMS Week


      Days of the Year - Daily Themes
      4/1 April Fools Day 4/2 National Ride Your Horse to a Bar Day 4/3 National Burrito Day 4/4 World Rat Day ⅘ International Pllow Fight Day ⅘ National Read a Road Map Day 4/12 National Grilled Cheese Sandwich Day 4/15 National That Sucks Day 4/17 National Auctioneers Day 4/20 Easter 4/22 National Jelly Bean Day 4/28 Clean Comedy Day 4/29 Viral Video Day














      Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      Click to go to the Podcast on Remarkable Results Radio


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