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A waiting room should a be a peaceful place to have people wait a few minutes for a courtesy ride to the place of their choice. I would think that if you ran a report on average invoice and profit amount on "waiters" it would be clear. When i was working and dropped off my car for repairs i did not want to hang around the waiting room, i wanted to go make a few Grand to pay for the bill! I have advised many customers that were worried about the cost of needed repairs and wanted to wait for them to accept our courtesy ride so that could make some money to cover the bill. Time is Money!

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Posted

i dont see the big deal in customers waiting. Its what those particular customers want and it something, at least to us, simple to provide.

Posted

The waiting customer is inevitable. This is why I limit scheduling waiting customers to only 2 per day and only AM appointments.

Posted (edited)

 

Hi Frogfinder! I agree with your comments, but you still can't control every situation. What I hear from shop owners is that they focus on things that aren't as important. Here's what I am saying. Your waiting room should be all about YOU, the shop owner.

 

Face it, the biggest hurdle you've got to face is overcoming 'trust'. Car owners typically approach repair shops not trusting them.

 

That's why I promote using your waiting room to 'build' trust. Things like simple pictures of you handing keys to smiling customers; pictures with local celebrities, pictures of happy customers with their testimonial posted right beside it - the 'familiarity' of YOU builds trust.

 

I'm not saying it shouldn't be comfortable - but it's one of your best chances to help build trust with customers.

 

Hope this helps!

 

Matthew Lee

 

What i am saying is it's wise to control what's in your waiting room. Good customers are always welcome. Whiners and not so nice people are directed elsewhere in a nice way. I will offer them $7.00 bucks and a coupon for the jack in the box across the street that has wi-fi.

Edited by FROGFINDER
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Posted

The probability of something going wrong goes up dramatically when people decide to wait. What happens when something breaks and isn't readily available and they are camping in the waiting room? I encourage everyone to drop off their car.

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Posted

I get the occasional "waiter",and for the most part they wait. There's lots of photos of cars and customer's rides, WIFI and magazines. But, if there is a unscheduled delay I'll offer a ride home or get them a taxi. The ones that get me are the "pacers".

 

My lobby door is hooked up to a bell so that I can hear the door opening when I'm out in the shop. Like some trained dog, if I hear the bell, I'll run up front.

 

When there is nobody there, and no one in the waiting area you can bet the "waiter" is now the "pacer". I sometimes find them waiting outside on the park benches but the true "pacer" has to wander around to the service bays and spy on their car. Sometimes for a brief look and then back to the waiting area... over and over again.

 

Eventually, some of them will inch their way into the shop next to their car. Which, I totally don't care for, but will deal with. If they get to be a problem I'll suggest to them to go back up to the waiting room.

 

It's really the "pacers" who keeps ringing that damned bell that bugs me, not so much the "waiters". Just sayin' I guess it's all part of the life of a small shop mechanic. ROFL.

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Posted

The probability of something going wrong goes up dramatically when people decide to wait. What happens when something breaks and isn't readily available and they are camping in the waiting room? I encourage everyone to drop off their car.

Funny how often that is true.

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  • 3 weeks later...
Posted

The probability of something going wrong goes up dramatically when people decide to wait. What happens when something breaks and isn't readily available and they are camping in the waiting room? I encourage everyone to drop off their car.

 

Yep. Thinking through the pros and cons of waiters:

 

Cons:

- Techs feel rushed, since the customer is tapping their foot

- Customer gets upset if the tech is not 100% devoted to their car every time they look in the shop

- If a part order is wrong, it's another hour of waiting for the next delivery

- No additional work added, as that means more time

- Customer hears every interaction with every customer good and bad

 

Pros:

- One more free parking space when the car is done

 

It's simply not pleasant having customers waiting in the lobby. For everything other than a basic 30min oil change, we strongly encourage coming back in 4-6hrs and even provide a shuttle or Uber to get them somewhere. We spend $200-300/mo on Uber to make this happen.

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  • Have you checked out Joe's Latest Blog?

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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    • By carmcapriotto
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/
      Check out their podcast here: https://autorepairmarketing.captivate.fm/
      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
      Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. 


      Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn 


      In this episode of "The Weekly Blitz," host Chris Cotton is joined by special guests Caroline Legrone and Kim Walker from Shop Marketing Pros to delve into the critical necessity of having a robust marketing plan for auto repair shops. The discussion centers around the pivotal role that a well-structured marketing strategy plays in the success and sustainability of these businesses.
      Chris, Caroline, and Kim explore the multifaceted aspects of marketing planning, emphasizing the importance of leveraging historical data to gain insights into the business's performance over time. By analyzing this data, shop owners can pinpoint slow periods and develop proactive marketing strategies that align with local events and seasonal trends, thereby optimizing their outreach efforts.
      Caroline Legrone underscores the significance of understanding past performance metrics, which can provide invaluable information for future planning. She explains how historical data can reveal patterns and trends that are crucial for making informed marketing decisions. This approach not only helps in identifying potential challenges but also in capitalizing on opportunities that may arise.
      Kim Walker, on the other hand, offers practical insights into the creation of a comprehensive marketing calendar. She shares her expertise on how to systematically plan marketing activities throughout the year, ensuring that the shop remains visible and engaged with the community. Kim's advice includes tips on scheduling promotions, aligning campaigns with local happenings, and maintaining a consistent presence across various marketing channels.
      Throughout the episode, the conversation is geared towards empowering shop owners to take control of their marketing efforts. By doing so, they can ensure sustained growth and foster stronger community engagement, even during traditionally slow periods. The episode serves as a call to action for auto repair shop owners to prioritize their marketing strategies, highlighting the long-term benefits of a well-executed plan.


      Introduction and Importance of Marketing (00:00:09)
      Chris Cotton introduces the episode and emphasizes the need for a marketing plan in auto repair businesses.
      Guest Introductions (00:01:11)
      Chris welcomes Caroline Legrone and Kim Walker from Shop Marketing Pros to the podcast.
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      Understanding the Marketing Calendar (00:04:23)
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      Creative Marketing Solutions (00:07:25)
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      Community Calendar Considerations (00:14:09)
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      Adjusting Marketing Budgets (00:16:19)
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      Applicability to Different Locations (00:16:27)
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      Yearly Planning for Marketing (00:17:09)
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      Setting Holiday Schedules (00:18:49)
      Chris shares his approach to planning marketing around holiday closures as a starting point for the year.
      Here are the extracted timestamps and their corresponding titles from the podcast episode transcription segment:
      Importance of Planning (00:19:14)
      Chris emphasizes the need for shop owners to have a structured marketing plan.
      Blocking Time for Planning (00:19:40)
      Kim advises shop owners to set aside undistracted time in October for planning.
      Using a Big Calendar (00:20:17)
      Kim suggests using a large calendar to visualize important dates and events affecting marketing.
      Analyzing Performance Data (00:22:25)
      Kim discusses breaking down historical data to identify busy and slow times for better planning.
      Setting Realistic Goals (00:24:20)
      Caroline stresses the importance of setting achievable marketing goals based on past performance.
      Understanding Marketing Budgets (00:26:17)
      Kim explains how to determine an appropriate marketing budget based on desired growth.
      Plan with the Pros Conference (00:28:49)
      Caroline introduces the "Plan with the Pros" event aimed at helping shop owners create marketing plans.
      Event Success and Expansion (00:31:01)
      Kim shares the success of last year's event and plans for expanding this year's attendance.
      Facebook Group for Marketing Support (00:33:15)
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      Final Thoughts on Marketing (00:37:02)
      Caroline encourages shop owners to create marketing calendars and utilize available resources for success.
      Do It Scared (00:37:51)
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      Getting Started (00:38:11)
      Emphasis on taking action; "done is better than perfect" and scheduling time away from the shop.
      Perspective on Fear (00:38:22)
      Discussion on the urgency of creating a marketing calendar to avoid business decline.
      Final Thoughts and Thanks (00:38:41)
      Closing remarks and encouragement to utilize marketing pros for effective growth strategies.
      Sponsorship Shout-Out (00:39:11)
      Promotion of Shop Marketing Pros as the recommended marketing partner for auto repair businesses.
      Closing Remarks (00:39:11)
      Encouragement to maintain a positive mindset and a farewell from Coach Chris Cotton.


      To listen to more episodes, make sure and go over to iTunes and or Spotify.
      Don't forget to rate and review us!


      Connect with Chris:
      AutoFix-Auto Shop Coaching
      www.autoshopcoaching.com
      www.aftermarketradionetwork.com
      940-400-1008
      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching
      YouTube: https://bit.ly/3ClX0ae
      Email Chris: [email protected]


      The Aftermarket Radio Network
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    • By Joe Marconi

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    • By carmcapriotto
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/
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      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
      SHOW NOTES
      Throughout the episode, Coach Chris covers a range of pivotal topics that are crucial for business growth and sustainability. He discusses the potential benefits of real estate investments, drawing parallels to the Monopoly board where acquiring properties can lead to increased revenue and long-term financial gains. Additionally, he explores the concept of financial diversification, encouraging shop owners to explore various avenues for generating income beyond their core services.
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      Employee Development (00:09:04)
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      Connect with Chris: chris autofixsos.com
       Phone: 940.400.1008
       www.autoshopcoaching.com
       Facebook: https://www.facebook.com/ 
      AutoFixAutoShopCo
       Connect with Chris: chris autofixsos.com Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae 
      www.autoshopcoaching.com 
      Facebook: https://www.facebook.com/ AutoFixAutoShopCoaching
      Youtube: https://bit.ly/3ClX0ae
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      Click to go to the Podcast on Remarkable Results Radio
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