Focus on customer service
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By Joe Marconi in Joe's BlogA recent study, done by Harvard Business School, concluded that the real problem with attracting and retaining employees has more to do with the workplace environment, not pay or benefits. While the study did find that an adequate pay plan and offering an attractive benefits package did help with recruiting and retention, it’s not enough to satisfy the needs of employees, especially those of front-line workers.
The study also stated that in 2021, many companies were convinced that giving raises, sign-on bonuses, and other perks would solve the worker shortage problem and prevent people from quitting. However, this strategy did not work. So, what does work regarding attracting quality people and keeping them employed?
Essentially, it all comes down to the culture of your company. Management: do all it can to consider the individual needs of your employees. Your employees want to feel that they have a voice, that their opinion counts, and that their role in your company is both respected and recognized. Yes, pay and a great benefits package will go a long way toward making your employees feel secure, but that’s only financial security. People want more than money.
To attract and keep top talent requires creating a company that people feel proud to work for. You need to reach the hearts and minds of your employees. Become a leader that people are enthusiastic about working for. You want your employees bragging to their friends and family that your shop is a great place to work!
Step one to attracting and retaining quality employees: Create an amazing workplace environment for your employees! Trust me, happy employees make happy shop owners too!
Are you looking for inspiration on how to have fun in your business while building a unique brand? In this episode, co-owners Tim Suggs and Rachel Grewell share their approach to core values and how they recently held a leadership retreat to refine those values. They also discuss the role of cats in their branding and marketing efforts, employee management and training, and community involvement. Tim says, "Being true to yourself and your team is the key to success." So, let's all take a page out of their book and strive to be different and true to ourselves in our businesses and lives. Rachel Grewell and Tim Suggs, Co-Owners, Turbo Tim's Garage, Minneapolis and Saint Paul, MN.
(00:00:36) Having Fun Every Day: Turbo Tim's garage approaches each day with a focus on having fun and finding ways to make work more interesting. (00:02:03) The Role of Cats in Branding: Cats are a part of Turbo Tim's branding and marketing efforts. (00:07:14) Leadership Retreat: Tim and Rachel discuss their recent leadership retreat, including the location, agenda, and topics covered, such as core values, mission, vision, and marketing strategy. (00:10:13) Expansion Plans: Tim and Rachel discuss their plans to expand their business, including their goal of having five stores by 2023 and their recent purchase of a third turnkey store. (00:15:12) Delegating Tasks to Specialized Team Members: Tim and Rachel talk about how they have been able to delegate tasks to specialized team members, allowing them to focus on their strengths and improve the overall quality of their business. (00:17:38) Importance of Training and Coaching: Tim and Rachel discuss the importance of training and coaching for their employees and themselves, and how it has helped their business grow. (00:20:01) Accountability Partners: The importance of having an accountability partner and how coaching can provide that for business owners. (00:21:06) Mutually Agreed Upon Guidelines: Tim discusses the benefits of mutually agreed upon guidelines and how it shifts the perspective of accountability in the workplace. (00:22:30) Lift Garage: Turbo Tim's Garage's involvement with Lift Garage, a non-profit repair facility for low-income individuals, and how they are providing guidance and space for the organization. (00:28:25) Working with Challenging Life Experiences: Tim and Rachel discuss the challenges of working with people who are dealing with difficult life experiences and how they support a local organization that provides social workers to help those in need. (00:31:06) Community Events and Art: Tim and Rachel discuss their involvement in the local art community, hosting events at their shop and displaying local artists' work. (00:34:16) Displaying Local Art: Tim and Rachel discuss the possibility of having a rotating gallery of local artists' work. (00:34:48) Being different and relatable (00:36:06) Takeaway: Be yourself! Thanks to our Partners, AAPEX and NAPA TRACS.
Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM
NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at NAPATRACS.com
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By ASOG Podcast
How Her First Job Went Wrong
One of our listeners emailed in with the following question.
I Always wondered why, when we have another marketing company review and grade our website, it always come out pretty crappy on the scorecard? From loading speed, to keywords, SEO, overall performance etc. I have used Lighthouse and some other things to gauge the performance, but the numbers never seem to match what the other party produces. I feel like some marketing companies use smoke and mirrors for selling their websites that really may not be any better than what we already have. I’m sure this is an issue for others too.
We answer that question in this episode.
There’s a big difference between a solicited audit and an unsolicited audit There are no standards in place Much of what is done in marketing is based on opinion or an internal belief system Trust your “BS meter”
How To Get In Touch with Cinch CRM
Website - https://cinch.io/
LinkedIn - https://www.linkedin.com/company/cinchplatform/
Facebook - https://www.facebook.com/CinchPlatform/
YouTube - https://www.youtube.com/@CinchPlatform
How To Get In Touch with Shop Marketing Pros
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Thanks to our partner, RepairPal. Visit the Web HERE
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By Joe Marconi
Premium Member Content
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By ASOG Podcast
Episode 109 - When Buying A Business Goes Wrong With Jesse and Candice Beuttenmuller of Old 40 Auto
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