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well unfortunately in all my 40 years nothing's easy about new customers, I have posted this before. It will cost you one oil change. I have circled in my list of about 50 customers I refer as to my Centers of Influence. I go to there work and tell them how great customer they are, I appreciate all they do for me trust , the same old thing, I then say Mr. so and so, I want you to think of one the members at the country club you stay all day or the rodeo you help with, golfing buddies, whatever. And just say, you have always been my perfect customer, could you please think about some of your friends, men or women that need a good shop to handle their cars needs. Give them a complimentary oil change to give the prospective customer, you will generally have a new customer on your list Just make sure that center of influence guy is a good one. You will be amazed , that guy will tell that new customer you invented the car engine, younger Henry Ford. Another thing I do is get my haircut at a barbershop that has 4 to 6 barbers in there, I send them lunch about 1 time a year, that referral is dynamite as well. I have found in my area people are starving for honest shop owners that run a ethical business. See Ya David

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  • Have you checked out Joe's Latest Blog?

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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