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David Rogers

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David Rogers last won the day on July 4 2011

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About David Rogers

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    Occasional Poster

Business Information

  • Business Name
    Keller Bros. Auto
  • Type of Business
    Auto Repair
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    Shop Owner
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    None
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  1. This article is from my business partner, Terry Keller, who owns Keller Bros. Auto Repair in Littleton, CO. For more information about Terry, you can check out his free ebook on our website, "Is My Story Your Story?" Click here to get it! Benchmarking Most of us shop owners understand the process of comparing our numbers to a set of benchmarks or standards. I remember way back over 35 years ago, I had monthly meetings with my accountant where he showed me my shop’s financials with the percentages and ratios, and then told me where they should be. It was always a frustrating experience
  2. Back in November, the Federal Reserve announced that it would purchase $600 billion in U.S treasuries. What does this mean? What could it mean to your shop? Very high inflation will cause prices and the cost of living to go way up. That will hurt your customers and your business in several ways. Is it possible to fix it? What can we do right now to stay busy and profitable in the face of high inflation that may continue for years? If you've been wondering what Quantitative Easing II, inflation, hyper-inflation, and the economy in general mean for your shop, I encourage you to read my
  3. This is part two of an article from my business partner, Terry Keller, who owns Keller Bros. Auto Repair in Littleton, CO. For more information about Terry, you can check out his free ebook on our website, "Is My Story Your Story?" Click here to get it! The Missing Piece of the Puzzle It wasn’t until I discovered a way to measure performance that the light went on. Let me caution that measurement by itself will not ensure sustained improvement. However, I found that just by measuring, improvement occurred in every part of the business we tried it in. The next task was to figure out
  4. This article is from my business partner, Terry Keller, who owns Keller Bros. Auto Repair in Littleton, CO. For more information about Terry, you can check out his free ebook on our website, "Is My Story Your Story?" Click here to get it! I can just imagine some of you thinking, “Why waste time reading this when I’ve already tried everything to train my people to act right and perform well AND IT CAN’T BE DONE?! Why keep beating my head against the wall?” Or, maybe you’re not so cynical and would like a couple of tips on how to improve. Either way, I believe that your investment of t
  5. My business partner started our shop in 1972, thats 38 years ago. In that time, he built an empire and lost it all, and had to start all over again from scratch. It was nearing his 28th year, just like Ken Volland, that everything changed. It was the year he figured out how to finally run his shop profitably, and the year we started our huge leap in sales -- from under $1 million gross to $3.5 million gross three years later. What I'm trying to say is, there's no reason to have to get out of the game after 28 years. It's one thing if guys like Ken Volland are ready to retire, but it certainly
  6. Hopefully you're getting ready to attend CARS in a few weeks. If you're coming, be sure to stop by our booth and see us! But no matter what your plans, I wanted to address a problem we dealt with in our shop for years: training that didn't stick. There's no denying that one of the greatest things that ever happened in our shop is service writer training. We have tracked our training experiences and how they affect each individual, and have at times actually experienced an increase in our sales, average repair order, and of course, our profits...sometimes as much as 30% after a single
  7. Are you coming to CARS in Las Vegas this year? You'll want to stop by the Auto Profit Masters booth! We're giving away two iPads, a VideoStik tool for diagnosing hard-to-see repairs, and much more... Plus, we're going to be showing off the earth-shattering RPM ToolKit, the SCAN TOOL you've always wanted for your shop! I hope to see you there!
  8. If you've missed the past couple blogs, I've been sharing the secrets we use in our shop to increase our Lube Lane tickets by $200. To quickly recap, on every oil change ticket... 1. Tell the customer that you are going to perform a complete inspection on the vehicle when you first sign them in. 2. Be SURE that you begin asking questions about the HISTORY of the vehicle, and WHICH services have been performed as far as the PM goes! 3. Get the vehicle pulled around and out of sight of the waiting customers IMMEDIATELY (even if you aren’t ready for it in the bay yet)! 4. Make
  9. Hopefully you saw my first entry for "Timing the Advisement of an Oil Change!" It covered the first two things you should ALWAYS do. To recap: 1. Tell the customer that you are going to perform a complete inspection on the vehicle when you first sign them in. 2. Be SURE that you begin asking questions about the HISTORY of the vehicle, and WHICH services have been performed as far as the PM goes! Here are the next two things that can add $200 to your ROs if you do them EVERY TIME: 3. Get the vehicle pulled around and out of sight of the waiting customers IMMEDIATELY (even if you
  10. In a session with a client last week, something I had been trying to teach everyone for a long time suddenly became brilliantly clear to both of us…and it’s going to mean a HUGE difference for his shop this year. I call it the “first quarter” of the sales “game” concept. It’s the difference between a $15.00 oil change and a $350.00 average ticket! The idea is this: when a person comes in for a quick service like an oil change, it’s important that we understand that we are dealing with an entirely different customer than the one who comes in on a tow hook, or who is seeking a diagnosis
  11. The RPM ToolKit I mentioned a few weeks ago is so close to being ready to go live it hurts! We're finishing up the ability for shops to be able to compete with other shops, service writers with other service writers, and techs with other techs on benchmarks...it's got me excited and our clients excited and I wanted to share it with you, too! But that's not my only reason for sharing...I thought I'd ask you: how often have you ever thought about being able to compare your shop to other shops across the country? What sets you apart from all of the other shops out there...what can nobo
  12. Last Saturday, I cleaned out my car…after putting it off for over two weeks! What is it about the smallest of tasks that we just cannot drag ourselves to do? I mean, isn’t it crazy that we’d let something we’re putting off, sit in the back of our minds and eat away at our enjoyment of everything we’re doing until we get it done…just because it’s less fun than watching TV, reading your HOA rules and regulations, or cleaning the cat’s litter box? What a nice feeling to have it done, though…I can actually get more than one person in my Yukon XL now… Now that you’re thinking about the
  13. Whether you've heard about WebTools or not, I thought I'd drop a quick line here and let you know that something even bigger is coming... The WebTools are becoming the RPM ToolKit -- Rapid Profit Management for your shop. It's not just a measurement, training and accountability tool anymore... It's going to be one of the biggest things your shop has ever seen. I'm leaking it here first because there's no better dedicated group of shop owners anywhere. Keep your eyes and ears open because the RPM ToolKit is going to be BIG!
  14. WARNING NO MANAGERS OR SERVICE WRITERS ALLOWED. NO CONSULTANTS, NO FRIENDS, NO BUDDIES. IF WE FIND OUT ANYONE BUT YOU ATTENDED THIS CLASS, WE'LL BAN YOU FOR LIFE! WHO: Only shop owners like you! Or ELSE! DATE: Thursday, July 29, 2010 TIME: 3pm ET | 2pm CT | 1pm MT | 12pm PT | 11am AT COST: $99 for Public | Free for APM Consulting and WebTools™ Clients Click here to join us on Thursday! Why am I being so harsh? If anyone found out the info I'm teaching on the phone this Thursday, they could march down the street, open up a shop of their own, and take you out. With these
  15. WARNING: This class is for shop owners ONLY! No mgrs/svc writers/friends- we don't want to train them how to beat you! http://bit.ly/cu92ro



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