Ron Ipach

This is crazy!

Over the last couple of weeks, I started working with 50 shop owners inside my private “Drive to $100K” Facebook group (where I'm showing them how to take their personal take-home incomes to $100,000.00 or more), and,

Ask Us ANYTHING Live Call This Thursday!

THE CALL WILL BE THURSDAY, JULY 25TH @ 1PM EST

On 6/19/2019 at 8:50 AM, Hands On said:

Your webinar has ended, want to update your post with a new link?

Hey there @Hands On, here's a replay link of the same training I held in our Facebook Group today-- request to join and you'll have full access:
https://www.facebook.com/groups/successful.shop.owners/permalink/484011562390573/

=== Free Online Training for Auto Repair Shop Owners ===🚨

Okay... I can't hold my excitement in any longer because I just finished up the final details on my brand new workshop that I'm going to be offering over the next couple of days only...

Register here  ==> http://bit.ly/2MNo2jC

Brand New LIVE Workshop for Auto Repair Shop Owners.

...I've got to tell you I'm super excited because I just created the final details on this brand new Live Workshop that I'm going to be offering tomorrow at Noon EST

[ Register here for free: https://zoom.us/webinar/register/4815585386172/WN__Vh527KXQPSAmM8P97M0jw ]

CLICK HERE TO JOIN THE SUCCESSFUL SHOP OWNERS FACEBOOK GROUP

[transcription]

Could Auto Repair Flat Rate Be Dead?

TECHNICIAN shortage today is real. Last study that I saw said, for every eight shops that’s looking for a technician, there’s only one tech available so I know many of you watching this are experiencing that same thing. And I’ll also say one thing that I found: most technicians, when I mention flat rate, their cheeks kind of pucker up. They hate it. Why? There’s risk. They’ve been burned before. So often in the technicians starved market, what’s a shop owner left to do but put technicians on hourly or even maybe salary? And what that leads to is, really what I’m going to call an “uninspired performance.” Why? They get comfortable, they’re able to pay their bills without exerting a ton of effort.

So what’s a shop owner to do? The answer I’ve uncovered recently in my shop is to have a Win Number. For every single employee. See one of the truths I discovered in my 30 plus years of being a shop owner is that often we don’t get the most out of our employees because we never really sat down and told them what we expect. I know that’s been one of my mistakes.

So one of the things that I’ve done recently is I’ve given each employee a weekly Win Number, and that’s why it’s so important. For example, I recently sat down with each of my technicians and shared with them their Win Number. What do I mean by win number? What I expect out of them in parts and labor production for each employee. The numbers are based on my desired technician cost as a percentage of sales. It’s worked so well with my technicians that I now sent it out and established that win number with both my CSR and my service advisor.

I’ve got to tell you the results have been incredible. Not only are my sales and profits up through the roof lately, it’s led to believe it or not, happier employees. Why? They drive home at the end of the day or at the end of the week knowing that they hit their goals. Knowing that they’ve contributed to a successful week for the shop and that certainly led to a happier shop owner!

So, let me leave you with a question. Does each and every one of your employees on your team clearly know what you expect of them?

If your answer is not a resounding YES, it’s time to put a pencil to paper and figure out each team employee or each team members weekly and daily Win.

@NATURE 

Hey fellow members and shop owners, 

I recently released a Webinar on How Shop Owners are Creating Million Dollar Shops (and how you can too) and I feel obligated to share here with all of you. I truly believe that if you really want to kick some ass this year and finally have the business and shop you've always envisioned for yourself, this Webinar is absolutely critical. 

Throughout this Webinar I'll share the 4 Key Strategies My Clients Have Used to Take Their Shops From 0 to $1Million in One Year.

How do I know you're the perfect candidate? Well...

1. You want to live up to your potential this year.
2. You know if you achieve all of your goals in 2019, you will create your dream life and repair shop.
3. You don’t want to leave your success up to chance. It matters to you. So you want to invest in things that’ll help you reach your goals faster.
4. You’re interested in quick wins that will lead to your greatest achievements in 2019.

If you invest at least an hour of your time to watch this webinar, then you’ll be set up for a year of success. If that sounds like a no-brainer investment, that’s because it is.

Simply Click Here to register for free, and lets form some fail-proof strategies together....

Looking forward to your feedback,

Ron Ipach

Fellow shop owners and entrepreneurs,

Over the last several months, I've spoken to hundreds of shop owners and managers who have all seemed to have a different issue in their shop, resulting in slow business (or sometimes, no business at all). These issues seem to range from not enough car count, disgruntled employees, inability to turn a profit, can't find a good tech, high turnover, marketing isn't working, and the list goes on. For most of these shops, the conversation I've had with them has either been able to assist in solving their biggest problem, or at the very least, steer them in the right direction.

I wanted to take this topic over here to AutoShopOwner and generate a better understanding of the biggest problems that shops are having right now - whether they are based on season, shop placement, or circumstance. Please leave your reply below and I am sure that I'll either be able to help, or steer you in the right direction.

December spells the end of 2018, and hopefully you're wrapping up what was a fantastic year for your auto repair shop and business.

Now… it’s time to start thinking about how to make 2019 an EVEN BETTER year. (Heck, let’s go ahead and plan on making it your best year ever! Right?)

By attending for this special Live Online Webinar, you're going to get the proven 4-step process that will practically GUARANTEE 2019 to be a blow-out success for you.

With these four steps, you’ll be able to…

👉 ==> DOUBLE your take-home pay (Yes, that’s not a misprint. I’ll show you how.)
👉 ==> Magnetically attract more (and even better!) customers to your shop
👉 ==>  Easily sell your services at higher prices than your competitors
👉 ==>  Find, hire, and keep that elusive tech you’ve been searching for
👉 ==>  Put the fun back into running your shop!

If you're interested... there is absolutely ZERO cost to attend this training.

All you'll need is 45 minutes of your day set aside in order to watch this webinar live.

For the dates, times, and registration details,  CLICK HERE

-     LIVE WEBINAR TONIGHT    -
< 8:00 PM EST >

Register For Free Below

Last night, I was up late putting the final touches on my new webinar, and let me tell you... I am fired up!

I believe this is my best webinar yet, and it will go LIVE at 8PM tonight (August 2nd). 

If you need more car count and profits, you can’t afford to miss this one. I’ll show you exactly how shops all over the country
are using the latest techniques and technology to attract more new customers to their shops than ever before.

I hope you can carve out an hour of your time to help take your business to the next level.

- Captain Car Count

Let me ask you a few questions about your year to this point…

• Has 2018 been the killer breakout year that you hoped for?
• Are you still tired of not having enough quality car count in your shop every day?
• Are you wondering why you’re working so hard, yet not making the money you should be making?
• Is the endless ‘feast or famine’ of this business driving you nuts?
• Are you frustrated with running around your shop all day putting out fires – instead of getting any ‘real’ work done?
• Are you ready to get a proven plan handed to you on a silver platter that will help you attract an endless supply of customers, crank up your profits, and get your shop running in tip-top shape – while working fewer hours than you’ve ever worked before?

If so, you’ll want to do everything humanly possible to clear your schedule and join us at the upcoming High Performance Workshop (August 18th & 19th)
- UPDATE: EVENT HAS PASSED. CLICK HERE TO WATCH AN EXCLUSIVE SALES TRAINING

You’ll be exposed to the TRUTH about what it takes to be successful in today’s environment from an actual million dollar shop owner.

This workshop is a 2-Day LIVE intensive training where we take you by the hand and walk you through every step of what it takes to run a KICK-BUTT, smooth running, and HIGHLY PROFITABLE repair shop!

Click here to learn more and register today!

Ron

Getting back to the topic... do NOT encourage your customers to give you Yelp reviews as Yelp has had a long-standing view that reviews should happen organically (without any encouragement).

Unfortunately, getting the 'organic' reviews is difficult because most folks simply aren't in the habit of posting them. Think about it... How many times have you been thrilled with the service you received at a restaurant or other place of business, yet you never took the time to write a review. They, just like you, deserve the public 'high-fives', but they rarely happen on their own.

In my view, you must take a proactive approach if you want to get more and better reviews.

Yes I am. I created it and own the company. And yes, I'm plugging my own business just like every good business person should be doing every day.

Someday soon, when you get your own shop (I see your profile says you're a "Future Shop Owner"), you'll be doing the same. Good luck! 😉

I'm going to go out here on a limb here and tell you -
YOUR ONLINE REVIEWS ARE THE MOST IMPORTANT FACTOR IN ATTRACTING MORE CAR COUNT!

Lemme 'splain...

First of all, the reviews given by your customers reveal the health of your business. If your customers aren't saying good things about you, that's a warning sign that you better get your act together right now and start providing a better experience for your customers.

Also, if you only have a few handfuls out of all the hundreds or thousands of customers you've worked saying good things - that's not a healthy sign either. They may like, or even love, doing business with you, but if they aren't telling the world (aka writing an online review), their little secret is hurting your chances to attract more car count.

You see, studies show that 92% of folks will read reviews before making a buying decision, and if you don't have a stellar reputation (4.7 or higher), they'll move on to the next shop.

In fact, I advise that you completely stay away from any form of online advertising for new customers unless your score is at least a 4.7 out of 5.0. Why? Because your prospective new customer will easily be able to compare you with everyone else and will more than likely choose the shop with the better reputation - negating all the time, money, and effort you've put into your advertising efforts.

Look, you can argue with me all you want, but we're talking human nature here. Most will always go with the higher recommended shop. Why not? If you don't have a great reputation score, all you're really doing is advertising for your competitors that do.

But your score isn't the only factor being looked at. There are actually three factors that are important about your reviews.

1. Quality (4.7 or higher overall score is needed)
2. Quantity (These days, a minimum of 75 reviews are needed, but in highly competitive areas, 150+ is needed)
3. Recency (You must be getting 1 or 2 new reviews every single week)

=== So you say you do a great job, your customers love you, but they just aren't writing those positive reviews that you need in order to let the rest of the world know how awesome you are, right? Here are three ways to get more reviews:

1. Ask. (Duh!)
2. Bribe. This has been very effective for a lot of my clients in the past, however it's also considered a no-no by the review sites and may get your account shut down if they find out.
3. Use an automated service like Soapboxx to do it for you that will email or text your customers after their service, ask if they were happy, and then send them directly to Google, Facebook, YP, or wherever you wish so they can write a quick word about their experience.

Soapboxx is the only automated review-boosting service created specifically for the auto repair industry and the beta-testing of the software has just been completed. (See just a few of the remarks from the users below) Go to www.Soapboxx.io for more details.

Check out what some of the members of the new Soapboxx platform are saying...

Whatever you choose to do, ask, bribe, or automate the whole thing - put getting more 4-5 star reviews at the top of your to-do list. It's simply the best thing you can do to help attract more car count to your shop!

Hey @MINI4U, the links seem to be working on our end, try registering here: https://events.genndi.com/register/169105139238440584/16fb50818a

Let me know if you have any other issues.

Hey Shop Owners,

It’s December and that means the year is almost over. Even though we only have about four weeks left, I hope you’re well on your way to having another fantastic year.

Now… it’s time to start thinking about how to make 2018 an EVEN BETTER year. (Heck, let’s go ahead and plan on making it your best year ever! Right?)

I’d like to invite you to a very special LIVE webinar where I’m going to reveal to you for the very first time, my proven 4-step process that I’ve secretly been teaching to my private auto repair shop clients for the past 21 years, that’ll practically guarantee 2018 to be a blow-out success for you.

With these four steps, you’ll be able to…

• Magnetically attract more (and even better!) customers to your shop
• Easily sell your services at higher prices than your competitors
• Increase your take-home pay by 30%, 50%, or more Find, hire, and keep that elusive tech you’ve been searching for
• Put the fun back into running your shop!

Interested? Great.

There is zero cost to attend this live training and you won’t even have to leave the shop. All you need to do is set aside about 45 minutes of your day to join me right here online.

Next week, I’ll be hosting this webinar twice. Once during the day. Once in the evening. That way, you’re sure to be able to find the time to join me.

For the dates, times, and registration details, CLICK HERE.

I hope you’ll join me,

Ron Ipach, President Of Repair Shop Coach

Scott, thanks for confirming my suspicions that no matter what I do or say, you're going to find something within it take issue.. It's been amusing to see it happen every time it does.

All you need to do is look at all of the content that I have contributed in this forum to see that I am providing a lot of value. Less than a handful of posts have been to invite folks to free webinars where I also provide a lot of useful content.

What you focus on, you will find. You are focusing on the tiny minority of times where I have promoted my services (of which, as a paid sponsor of this forum, is within my rights to do), and have all but ignored the dozens of posts where I have not. If you'd focus on the contributions instead, you'd see an entirely different picture.

BTW, I'll be waiting on pins and needles for your reply ;-)

On 9/25/2017 at 6:55 PM, Wheelingauto said:

I font it quite annoying when some consultant adds their 2 cents and then relentlessly pushes their services.

Look, I agree with 3PuttFever and Wheelingauto about seeing too many 'consultants' pushing their services here. Heck, you may want to even put me into that group too, however I would vehemently disagree that I push my services here.

Do I have an agenda? Of course I do. Do I have a definite opinion when it comes to the right way to market your shop? Yup! Do I have the chops to back it up? Well, if 20+ years of sole focus on repair shop marketing qualifies me to have some sort of expert status, then... yes indeed.

However I prefer to pull those interested in my expertise to me rather than push my services or products upon them.

If you need help with car count, check out any one of the 120+ daily videos that I have for free on my Captain Car Count site: http://www.captaincarcount.com/auto-repair-marketing-blog/

What you'll find are 118 episodes with pure content (aka no sales pitches), and only a handful of invites to various webinars where my services or products were offered.

For those that like what they see, they contact me. For those that don't, well...they either go off to find another source of help, or let me know how wrong I am ;-)

On 9/25/2017 at 2:58 PM, 3PuttFever said:

But when it comes to nut cutting time the marketing service providers don't guarantee anything and you'll have mixed results

Again, let's not lump everyone together. Here is the guarantee that I offer on my latest marketing course: 

If you’re not absolutely blown away with everything in this program and don’t feel that it’s everything I promised… in fact, if you don’t feel that it’ll make you at least 20X more than you paid for it — let me know within 90 days, and I’ll issue you a quick and immediate refund, no questions asked!

I released a video on my blog yesterday that seems to be causing a bit of a stir. Some shop owners are saying my idea is brilliant - others say I'm totally wrong.

In a nutshell, I'm advocating giving away $100 in services for a new client referral.

The last thing I want to do is give away bad information, so I'm asking for some help to set me straight if I'm way off base.

You can watch the video here for my full explaination: http://www.captaincarcount.com/auto-repair-marketing/is-this-a-crazy-idea-or-what/