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By Joe Marconi in Joe's Blog13 commentsMost shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.
Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
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By carmcapriotto
Recorded Live at Vision 2023, we are with 3 trainers that describe training as a lifestyle, not a job. Today's technicians must have an engineering mindset in order to repair vehicles and that requires a continuous commitment to learning, improving, and teaching for both the trainers and attendees.
Ryne Thomason, NAPA Trainer
Bill Weaver, NAPA Trainer. Listen to Bill's previous episodes HERE
Curt Eigenberger. NAPA Trainer
Show Notes
"Job of a trainer isn't a job, it's a lifestyle." Knowledge is sort of a burden, once you've accumulated it, it's your burden to distribute that back out to the field. Daytime training generally works better given the time in the environment as far as you can do things more hands-on than in the evenings Invest in training, keep a training resume. Teaching or taking, it doesn't matter. You're always learning something new if you have an open mind. If you come back after training and you show me you've improved your skills and your profitability, then everybody wins. If you can teach somebody else a skill that you have, you have mastered that skill Connect and interact when you're teaching in class Make a commitment right now for the rest of this year, you're gonna put your guys out in training and give them opportunities. Measure it after an entire year If you're spending time, money, and the investment to grow your technician, but then not allowing the technician to grow, that's a management problem. Your technician has to be an expert in fluid dynamics, thermodynamics and an IT expert to diagnose and repair a modern vehicle. To be an automotive technician now, you need an engineering mind. And you have to develop your own way of understanding critical thinking because you have to blend the real world of mechanical, with the engineering world of electronics that's in there.
Thanks to our Partner, NAPA AUTO CARE Learn more about NAPA AUTO CARE and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Communication is full of opportunities and challenges. How do you effectively communicate with everyone in your business, especially if you're a multi-shop owner? Bill Snow discusses their own internal app and why it is critical in their business.
Bill Snow, VP of Franchise Development and Operations, Rad Air. Listen to Bill's previous episodes HERE
Show Notes: Internal company app- 10 franchises, how do you effectively communicate with everyone? Communication- opportunity, and obstacles Upcoming training in town- instead of the email trickle-down effect to technician level, switch to an app. Set reminders, set deadlines (video/training/messages), two-way street. Sending videos, employee manual, training, insurance, etc Learning Management System- inside the app, developed video content (short segments) Career fair- discuss the app for the company Onboarding new employees- onboarding videos prior to the first day App developer: https://www.verasana.com/
Thanks to our Partner, Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
Connect with the Podcast:
Aftermarket Radio Network
Subscribe on YouTube
Visit us on the Web
Follow on Facebook
Become an Insider
Buy me a coffee
Important Books
Check out today's partner:
Click to go to the Podcast on Remarkable Results Radio
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By Joe Marconi
For all the veteran shop owners who have been around the block a few times, and have experienced the roller-coasted rides of being an auto repair shop owner, what advice could you give those shop owners just starting out or planning to go into their own business?
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By Joe Marconi
Is there are advantage for the service advisor starting the multipoint process, if at all possible? For example, the service advisor is writing up the car and performs a walk around, takes a few photos of the exterior, take a look a the tires, looks for damage, maybe an obvious torn wiper, etc.?
Would this speed up the process and build value? Again, this may be hard to do for some shops.
Thoughts and comments?
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