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By Stevens Automotive Service
If you have ever thought about shop management and training for your business now is the time. Make 2018 profitable and with a lot less stress.
For ASO members that are serious about business and becoming the shop of choice in your area then lets get started.
Business coaching and training for your auto repair business. Real world one on one training for your business as all shops are different with different needs and markets.
Cost is 100.00 a week for a 1 year program for serious owners only that want to build a business.
Contact me for details and make 2018 all it can be.
Email [email protected]
By Ron Ipach
We all know as local business owners how important it is to get those online reviews because most potential customers read those things before they make a decision whether they want to do business with you. As a matter of fact, 90% of consumers read less than 10 reviews before forming an opinion about a business. Because of this, auto repair shops should want to collect as many positive reviews as possible to stay ahead.
In the automotive industry, for getting new customers in the door, there might not be a more essential tool than positive online reviews. It can make or break a business plan. From a consumer's point of view, Google will almost always be the resource used to find an auto repair shop in each area. Not only this, some potential customers will view online reviews for the sole purpose of ranking shops, or choosing one over the other.
The auto repair shop with the most positive reviews and best Google ranking is most often going to be the one the consumer decides to go to for their car repair needs. The same goes for reviews on both Facebook and Yelp.
Some shop owners may be asking clients: "Hey, if you liked our service, please give us a review." And this is a proven strategy as 7 out of 10 consumers will leave a review for a business if they're asked to.
However, if they're not giving reviews, how can they expect to get reviews back? There's something maybe a little karmic about that, right? If you're not doing it, how can you expect other people to do it for you. Aside from that, if you're not writing reviews, how can you tell them how to do the review?
In other words, if you've never given a Google review, or a Yelp review or a Facebook review, and you've never physically done it yourself it's going to be hard when you ask somebody to give your a shop a review. A shop owner may say - "Sure, I'll give you a review, just show me how to do it," now you're scratching your head and saying, "I have no idea how to do it. I've never given one myself." What are the chances that they're actually going to give you a review? Get in the habit of writing as many reviews as possible using all of the local review sites, so you know how to navigate the waters, and you know how to actually write the review.
Secondarily, sitting down to write a review is not easy. If you get in a habit of sitting down trying to figure out what you're going to say in your review, chances are when you do it more often, you'll get better and better at it. It will start to flow a little better. When you're asking a client to write you a good review, not only are you going to be able to show them how to do this, but you're going to give them some suggestions on how to write a good review for you because, after all, that's what we want to do. We want to get as many good, positive reviews from our happy customers as we possibly can.
Getting in the habit of writing two reviews per week, will ultimately attract more online reviews for your shop.
-- Ron Ipach (a.k.a Captain Car Count)
President/Founder of Repair Shop Coach More articles and content like this and originated through Ron Ipach's Car Count Daily campaign Auto Repair Shop Owners, Managers, and Automotive Industry Professionals are invited to join 'Car Count Daily Boosters' LinkedIn group to provide resources and gain insight on boosting car count DAILY and filling up the bays in their shops.
What do you think - is something like this helpful in a shop? Basically an app where a mechanic can practice changing the brakes or something again and again on a tablet until he gets all the steps down, without wasting materials on training?
By Joe Marconi
I remember watching my son’s little league game, some years ago. A ball was hit into the outfield. The 10 year old centerfielder catches the ball on two bounces and attempts to throw the runner out that was heading home from third base. In the stands a father is screaming at the kid, “Second base! Second Base!”
Well, the runner was safe, the kid who hit the ball ended up on second base. The father unloaded a series of rants at the young ball player. The coach, being a smart man, walked over to the father and said, “Sir, the kid made a mistake, he’s young. He thought he was doing the right thing. He doesn’t yet know to throw it to second base to stop the runner from advancing.”
Essentially, when people are young and in training, they will make mistakes. And, they really cannot be responsible for things that they do not know. Making a mistake does not always mean someone is wrong.
Be patient with young employees. They will make mistakes. The way to minimize the mistakes is training. Lots of training. The company has the obligation to provide continuous training for all employees, especially entry level.
By Elon Block
As a result of the some of the recent changes, I'm preparing to hold a special webinar just for Goodyear tire dealers.
Please send me a private message if you would like to be notified when this has been scheduled.