Extended hours
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Have you checked out Joe's Latest Blog?
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By Joe Marconi in Joe's BlogMost shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.
Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
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By carmcapriotto
Erich and Lauralee Schmidt went to a 4 day work week during COVID and haven't looked back. They also have an app for their shop with benefits to customers.
Erich and Lauralee Schmidt, Schmidt Auto Care, Springboro, OH Show Notes:
4 day work week- exhaustion during COVID, started cutting Fridays with three day weekends. Prefaced it as summer hours and would go back to 5 days in the fall. They never went back to 5 day work week. Revenue, productivity, and efficiency increased. 8-7 pm work hours. The check-in process includes 4 day work week schedule. 40 hours of training a year minimum- observing efficiency, open communication, partnering with employees with their training. Training is a requirement when hiring employees. “Where are your interests?” Service Advisor=Serice Specialist Free Schmidt Auto Care App- started 6 years, App Fueled is a customizable garage for clients and a bevy of services outside of just communication. Special pricing, birthday specials, loyalty touch points. 30% of the customer base has the app. Had ADAS for 3 years, one of the first in the area to get it. Program and calibration.
Thanks to our Partner, Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
Connect with the Podcast:
Aftermarket Radio Network
Subscribe on YouTube
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Important Books
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By carmcapriotto
ONE
Intro; Being the auto repair shop for fleet customers requires a different way of marketing. You’re not going to gain fleet customers doing the same marketing you do for retail customers. In this episode, we share real-life marketing tips and strategies to help you land those fleet customers you want!
TWO
Talking Points
This is ALL about the relationship Develop your customer avatar for fleet customers Make your Dream 25 List Create a series of steps you want to take to create and nurture those relationships Where are their watering holes? Go there. Become a regular. What traditional marketing should you do for fleets?
THREE
Lagniappe (Books, Links, Other Podcasts, etc)
Book: Giftology - https://www.amazon.com/Giftology-Increase-Referrals-Strengthen-Retention/dp/1619614332
FOUR
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Thanks to our partner, RepairPal. Visit the Web HERE
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
How can 10 hours bridge the gap between the classroom and the workplace? Sue Dickson created an internship program called 'Give Me 10' that provides 10 hours at a local shop spread out over 5 days. It allows both the shop owner and student to see if the automotive industry is the right career path. This program currently serves 75 students and has collected over 458K in grants. It starts with an idea and passion for connecting students to the automotive industry.
Sue Dickson, Closs Tire & Auto Repair Inc, Waukegan, IL
Ken Mall, Managing Director, EDSI (Educational Data Systems INC)
Jack Wilson, Automotive Service Instructor, Lake County Tech Campus
Show Notes
“Give Me 10” Internship Program – Sue Dickson [RR 689]: https://remarkableresults.biz/remarkable-results-radio-podcast/e689/ https://www.givemeten.org/ "Mission: To provide a work-based learning model that any industry can utilize to bridge the skills gap. Combining classroom instruction with on the job work based learning opportunities. This program integrates the classroom with employers to create an introduction to a career path of the student's choice." "What Our Program Provides: The program simplifies the relationship between an industry lead business and vocational education that can lead into a career path. We ask for no money. Our “ask” is for your time. Time to integrate a student into your business to create a career fit. It starts with 10 hours and can grow into a new employee. Can you “Give Me Ten?”" Started 5 years ago-serviced 75 students, in 17 different shops, collected 450K in grand money that goes directly to students. Perkins Grants and Perkins are national grants. You need a dedicated instructor that believes in work-based learning Students don’t know what they don’t know Bridge from the classroom into the workplace Partnering with local independent shops, and all businesses in all industries Goal is to create this seamless pipeline system from the school to the workplaces It gives the shop the opportunity to try that student on for size to look at their soft skills versus their hard skills "We want to be stronger in numbers than the dealership." “Give Me 10” Internship Program- 10 hours broken up 2 hours for 5 days. Job shadowing 2 hours the first day, after that they will be working for the remaining 8 hours. The whole concept of the student starts off if with everything from a tour to introductions, to safety. Depending upon what the business does say in a traditional shop, they could spend one day with a tech, one day with a service writer, one day in parts etc. Each day they see something a little bit different. Community awareness- “Tech Campus Intern” on the storefront with sticker
Thanks to our Partner NAPA AUTO CARE Learn more about NAPA AUTO CARE and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books
Click to go to the Podcast on Remarkable Results Radio
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By Martin.AG
I'm Martin, founder of Auto Globes, a startup mag connecting auto enthusiasts with experts like you! I'm reaching out to invite you to share your unique story and expertise with our readers.
We're putting together an upcoming issue and want to feature a select group of top auto shop owners from across the US. Your story, services, and insights will be of great interest to our readers and will make a big impact on our mag.
If you're interested, comment in this thread and we can schedule a chat about your story and the services you offer.
Looking forward to sharing your expertise with the auto community!
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