We are upgrading this tool to the latest MaxiSys Ultra. This 2.5 year old Elite is looking for a new home. Has a current subscription and the hardware is under warranty as long as the subscription is maintained (renews in December). Only thing I know about is that the battery life has shortened since new. Scuffs in picture are on the screen protector that we never removed. Listing this one at $1849 shipped. I saw a similar one recently sell on Ebay for $2K. (NOTE: This unit is not a Chinese knock-off also seen on Ebay).
By Joe Marconi
Technicians have been working very hard during tough times the past few months. And I am not just referring to maintaining production levels. The emotional strain is also a factor. They have been true heroes and have not let up with their commitment to their jobs, the companies they work for and the people they help each day.
We need to recognize what they do and say thank you to our techs and let them know how much we appreciate what they do each and every day.
By Joe Marconi
Got your attention? Good!
Take it from me, a shop owner for 40 years; before you invest a dime on advertising, get your internal marketing in order....in other words...get your house in order.
No amount of advertising or marketing means more than what you do each and every day. And that is creating an amazing customer experience that gives your customers a compelling reason to return.
Make sure that each customer contact point creates a positive experience. The phone call, the drive up to your shop, the parking lot, the customer write-up, the upsell, the car delivery and every other point of contact with the customer.
These things I speak of means more than any money you spend on advertising. So, before you spend that dime, get your house in order. And remember, everyone in your shop is an important part of your marketing strategy!
How I went from an average credit card transaction of $360 in November of 2013 to $805 in October of 2019...
Everyone wants change to be easy.
Everyone wants to kill it in their craft.
How many of you are ready to put in the work? Take an inside look at the lessons we learned while transforming our business over the last 7 years. We're going to discover how we evaluated Joman in 2013 and how we designed CAR to streamline service, period.
I sat in several classes at AAPEX where I felt like everyone was talking about the things we spent the last 7 years building, so now I'm going to tell you how we did it and why our platform is the integral internal process that can replicate this machine anywhere on the planet where service is performed.
If Amazon were a store, how could it possibly look or operate.
Walk in, what level would you like to go on? Tech? Oh you just need an 'iPhone cable 6ft'? Got you, here's the one we recommend, along with a few others on the shelf. Want to see which is best rated? Lowest price? Manufacturer? How fast can you get it? Let me see this one; check some reviews, some comments... Ok, here's the one I need and it'll be at my house tomorrow? Awesome, thanks! Oh what's that, you need 2... your cord in your car looks the same? No worries! Still want it tomorrow? See you then! Now, with that frame of reference... look at your own business.
What you must remember is that even though you are not Amazon, customers have been conditioned to have a frictionless approach to transactions. That's why your largest competitor is yourself and your ability to adapt to this evolved phase of business consistency... that you are also a part of.
When a customer walks in your door, what do they see?
Must Have | HARD: Smile, let everything go that may be happening in life and get ready to deal with someone else's problem. Must Have: Counter/Desk clean and organized? Must Have: Computer ready to go? Unless you use CAR, then you can just take out your phone or the tablet we provide to every employee. Almost Must Have: A clean waiting room with available chairs? If not available for good reasons, that's a plus here. Like, there are other customers filling their space. Almost Must Have: Do you look like a disaster? *PS I did for years, still do sometimes. We all have off days.* Nice To Have:Water bottles handy? Maybe a coffee machine, if you have the space. The Hardest Goal: How clean is your shop? The internet doesn't need a smile or a clean office/shop, the internet is a place where business is done based on price or features and sometimes... both. You're in the business of service, competing against everyone from the other local guy to the large marketing firms with endless budgets. And it's evolving, faster than you've ever imagined.
If you're standing still, you're going to lose out on a great opportunity to evolve as a business and as a person, and possibly make the most money ever by providing good and honest service.
Phase 1 is to get you to think about your position in the market place. Compare yourself to the impossible, because doing so will open your mind to potential solutions to frictions that exist in your business today, by just thinking about them.
When Jeff Bezos evolved Amazon, he wasn't trying to provide the lowest price on products. He was and is trying to fulfill what his customers want, cheaper pricing on goods and near instant delivery. He's delivered on both. Your customers expectations are different, and if your service level is built on trust, price becomes much less of a barrier.
Tune in next week, where we continue this series of... How to evolve my auto repair business. I had a really great title for this series, but it was stolen and trademarked.
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I'm looking at opening an auto repair shop with a partner who is the mechanic and possibly another mechanic. I will be the sole investor in the venture never before been in the auto rapair shop business. I will most likely manage the whole thing. I need lots of help.
How are mechanics paid?
How do I pay myself and recoup my investment?
Shop management software? Looked at MaxxTraxx, Alldatapro.
What types of insurance must I carry?
I've found a nice place with three bays to rent but will need to install lifts. Should I shop used or new?
Etc etc etc.
Thanks for any help you can offer.