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Flash Sale + Social Proof


Flash Sale + Social Proof


Flash Sale + Social Proof

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  • Have you checked out Joe's Latest Blog?

    • By Joe Marconi in Joe's Blog
         7
      There are many things to consider when creating a marketing plan. Among them are establishing a budget, what forms of media should be used, and whether traditional advertising, such as TV, radio, and print, is still relevant.  And of course, how much should be allocated to social media and digital advertising?
      All the above are essentials to any marketing plan. However, the first step is ensuring that you have a healthy workplace and that your employees understand your company’s culture and the overall mission and vision. 
      We all know that happy employees create happy customers. No form of advertising can overcome a toxic workplace with unhappy employees. If your employees are not creating an amazing customer experience, your marketing plan will not work.
      Advertising and marketing may bring in customers, but the people in your company creating an amazing customer experience will be the most important component of your marketing plan.  It’s the customer experience that sells work and gives the customer a reason to return. 
      Creating an amazing employee experience, which creates an amazing customer experience, is also the most cost-effective part of your marketing plan. In fact, it cost next to nothing.
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    • By Joe Marconi
      With the difficulty auto repair shops have these days finding quality techs, I thought it would be a good idea to share our ideas on what ways have worked for you. 
      Please post what has worked for you in the past when looking to hire a technician. 
       
    • By ASOG Podcast
      What People Don't Understand About Modern Auto Repair
    • By Joe Marconi
      As a business coach with Elite Worldwide, I speak to many shop owners around the country about their struggles and concerns. At the top of that list is driving more profit to the bottom line.  Some of the questions I hear are: Should I increase my marketing budget?  Should I raise prices and my labor rate? Is it a car count issue or an ARO issue?  Or should I improve my procedures and policies? All of these are great questions and the right questions. 
      However, the first step in improving your business is to ask yourself: Do I have the right people employed at my auto repair shop?  
      Whether you are struggling in business or having a banner year, your future depends on the quality of people you assemble around you. Do all you can to take care of your employees. Listen to them, and include them in on ways and ideas to build your company.  Make them feel important. 
      When you assemble a great team of employees and take care of that team, trust me, profit will follow. 
       
    • By Joe Marconi
      Nov. 1, 2022—In his opening remarks leading into the 2022 AAPEX Opening Session, Bill Hanvey, president and CEO of the Auto Care Association (ACA), announced that Right to Repair was delayed again for the seventh time. 
      For more information:
    • Advertise your services or products to passers-by attracting them towards your business
    • By Joe Marconi
      There's a lot of talk these days about a 4-day work week.  Some discussions include the entire shop only being opened for 4 days, other discussions talk about rotating employees to work only four days, while the shop remains open for 5 or 6 days. 
      I am on the fence about this. I do see the benefits, but it's not as easy as some may think.
      Thoughts, Comments? 
       


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