Newspaper sticky note fail

[alfredauto]

Recently we paid to have 10,000 sticky notes attached to the front page of the areas largest newspaper advertising tires with a coupon you had to mention to get the deal. 5x5" you couldn't miss it. I miss my money as nobody called. Sometimes great ideas amount to nothing.

[xrac]

Newspaper is no longer a viable marketing media in my opinion. I have read the local newspaper for over 40 years and I am about to drop my subscription. The paper is half the size it once was and 90% of what I read in it I have already seen on line. I think digital is where our ad dollars should be going.

[Joe Marconi]

We need to all rethink traditional media (TV, print, radio, yellow page books,etc)

 

We took a survey of our customers and asked,

• How did you first find us?
• What form of media do you use to decide on new product purchases?
• What form of media do you use to decide on; plumber, contractor, new car purchase, car repair, restaurant, etc

 

Over 90% said they came to us because of a referral

Over 90% said the use the internet to research new product purchases

Over 85% they rely on friends or relative when choosing a plumber, contractor, new car dealer,car repair, etc.

Out of that 85% plus, 60% will follow up research on the Internet about those companies

 

This was my survey, with my customers. I can't claim that this is the way it is with everyone else, but I am willing to bet it comes close.

 

I am also willing to bet that we can no longer deny that social media will become a dominate player for us, with regard to promoting our shops and staying in touch with our customers.

 

It will be different, but wasn't TV different? People once claimed that TV was a fad, radio will remain king.