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Newspaper sticky note fail


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Recently we paid to have 10,000 sticky notes attached to the front page of the areas largest newspaper advertising tires with a coupon you had to mention to get the deal. 5x5" you couldn't miss it. I miss my money as nobody called. Sometimes great ideas amount to nothing.

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We need to all rethink traditional media (TV, print, radio, yellow page books,etc)

 

We took a survey of our customers and asked,

  • How did you first find us?
  • What form of media do you use to decide on new product purchases?
  • What form of media do you use to decide on; plumber, contractor, new car purchase, car repair, restaurant, etc

 

Over 90% said they came to us because of a referral

Over 90% said the use the internet to research new product purchases

Over 85% they rely on friends or relative when choosing a plumber, contractor, new car dealer,car repair, etc.

Out of that 85% plus, 60% will follow up research on the Internet about those companies

 

This was my survey, with my customers. I can't claim that this is the way it is with everyone else, but I am willing to bet it comes close.

 

I am also willing to bet that we can no longer deny that social media will become a dominate player for us, with regard to promoting our shops and staying in touch with our customers.

 

It will be different, but wasn't TV different? People once claimed that TV was a fad, radio will remain king.

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  • Have you checked out Joe's Latest Blog?

         1 comment
      Have I got your attention? Great.
      Let me start by saying that I believe in giving praise when deserved and letting employees know when they dropped the ball. However, the truth is that no one enjoys being reprimanded or told they messed up.  
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      When you do have to give critical feedback, remember a few things:
      Focus on the issue or behavior; never attack the person, and remain calm in your actions and words Ask the employee for feedback, their side of the story Speak to the employee in private Address the issue soon after it happens; never wait Don’t rely on second-hand information; it’s always better if you have experienced the situation yourself that you want to correct Have an open discussion and find things that both of you can agree upon Have an action plan moving forward that the employee can take ownership of Use the experience as a learning tool Make sure you bring up positive attributes about them Remember, you don’t want the employee to be angry or upset with you; you want them to reflect on the situation and what can be improved. One last thing. Everyone makes mistakes. We need to be mindful of this.
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