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Hi from Marietta, GA!


b1qwkbird

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I am Ben Davis, owner of Davis Performance in Marietta, GA. I have been in business since June 1st 2013 and have had a very positive experience so far. My background is as a technician for 17 years, which progressed into becoming a master technician and learning the various aspects of the business. I spent 2 years as a service manager and handled (what I thought was) everything in the shop from inventory to closing out at the end of the day. As an owner I have found that I absolutely did not handle everything and my original business model as a one man show is not the most efficient way to get things done. As a result, I have now hired one technician, have a technician that was working part-time for me starting full time in a couple of weeks, and am contemplating hiring a service writer so I can focus on being an owner and growing the business. My shop is not located on a main road but is in the middle of several main roads so it is not much of a hassle to get here, however all of my advertising is word of mouth and craigslist. I have been reading the forums here on my kindle at night and have gotten a lot of great knowledge and advice. I am excited to be a part of this community and look forward to expanding my knowledge even further.

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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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