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Parts, Prices, and People - - - All three have to be in sinc, or there's going to be trouble at the service counter.


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Parts, Prices, and People

 

There’s one thing that never changes in the world of auto repair, and that’s change. Every model, every year has some slight difference from the previous one. Even though functionally, the same results are achieved, the newer version will undoubtedly accomplish it with a slightly modified or different component than the older version. The big issue is usually cost of those replacement parts, and sometimes that’s a real shocker to the consumer when they get the estimate for repairs.

 

One rather hectic morning a lady came in with a headlight problem. The diagnostics came to an abrupt halt when the dimmer switch lever was found dangling from the steering column. A pretty straight forward repair, tear down the steering column and replace the switch, then see if there was any other problems down the line. But, it wouldn’t be much of a story if that’s all it was, now would it?

The part in question was not just a dimmer switch, but the entire combination switch: turn signals, cruise, etc… and the part, oh boy, was it outrageously expensive. I’ve had many of these seemingly insignificant components that you would think wouldn’t break the bank turn out to be so expensive. Some people can’t cope with the reality of the cost, and take their anger out at the front desk. This was no exception.

 

When the parts supplier quoted me the price on the phone I was already shaking my head, knowing what was going to happen next. I said to the parts guy, “You know, the price of this part is going to be the deal breaker on this one. How in the world am I going to sell this gold plated dimmer switch to this lady? I know it’s not your fault, and I know you’re just the messenger… but you probably know what I’m going to be dealing with next.” He laughingly answered, “Yea, I know. I get the same reaction from shops all the time… sorry bud, but you know how it goes.”

 

I realize the cost of some of these parts and components is enough to sink a battle ship; it’s just something you have to deal with as the mechanic.. or the consumer. Just to be on the safe side I called all my other suppliers and the dealer parts department to compare prices. Everybody had about the same price, give or take a little.

 

I’d like to think that I’m very sympathetic to the unknowing consumer’s pocket book. I really feel sorry for them, but I just can’t do anything about the cost of some of these parts. At this point, it’s out of my hands, it is what it is. Now the fun part, I have to break the news to this lady.

 

“This is highway robbery. You’re gouging me! It shouldn’t cost that much for a dimmer switch! I had one changed on a car I had several years ago, and it didn’t cost this much! I’m not paying that, I’ll take it elsewhere, and I’m never coming back here again!” said the lady. (You know, I actually expected that kind of response.) Stands to reason when a customer has a thought in their head as to how much something should cost, and you throw a number at them that is completely off the charts, they’re going to go ballistic. Calming this lady down wasn’t going to work, she had made up her mind that this wasn’t right, and was bound and determined to let me know just what she thought of the whole thing.

 

The more I explained, the angrier she got. It’s not like this lady was a new customer, quite the opposite. She had been in several times for other repairs, and I never had a problem before, but now I’ve got a situation that isn’t going to end happily no matter what I do.

 

Customer reaction to the cost of parts is nothing new, typically they’ll make a few calls and find out it’s pretty much the same anywhere they go. Sometimes, they’re so ticked off at the thought of spending that much they won’t come back. Pride I guess. They’ll go to another shop just so they can avoid a face to face confrontation with the original shop that gave them the quote. I totally understand that, even though it does seem a bit foolish.

 

I may diagnose it, find the problem, and write the estimate up, only to have the cost of the part become the dagger that kills the deal. The sad part of it is, there are lots of components on today’s cars that are quite frankly… way overpriced. (We all know it, but again…we can’t do anything about that.) Try explaining the cost of replacing HID headlights and ballast to someone who just came in thinking they needed a new bulb. YIKES!

 

Comparing one car to the next doesn’t work anymore either, and if for some reason a customer calls a parts store and the right information isn’t passed to the counterperson by the caller, chances are the quoted price will be for the wrong application. Nine chances out of ten when that happens the price is likely to be for a cheaper component that doesn’t fit, or is the wrong part all together. Now my job at the service counter becomes even more difficult.

 

As the lady stormed out of the lobby full of other customers she had to spout off one more time about how much of a crook I was, and how she was never coming back. She made it a point to tell all the other customers waiting on their cars that they should think twice about having me work on their cars. Seriously lady, ya made your point… now leave.

 

The next day I got a call from a shop on the other side of town. He said he just had a very disturbing, very demanding lady show up to his shop. (This particular shop is one that I’ve done business with for more than a decade.) He told the lady that he doesn’t do electrical work, but refers that type of problem to my shop.

 

The lady sternly told him, “Well, I just left there. They are way too expensive, and I’m never going back there. So you fix it instead!”

He promptly told her, “Well, ma’am, he’s the best in town, and I don’t do that kind of repair. That’s why we send everything there.”

“Who else would you recommend?” she asked.

“Nobody,” he replied.

“Well I need it done, and I’m not having them do it.”

“I guess then, if you’re not going to have them do it, it ain’t getting done… you’re on your own lady.”

 

I got a laugh out of that one. (Thanks for sticking up for me partner… appreciate that.) Of course, I haven’t seen the lady again. I’m sure she found somebody to change out the dimmer switch by now. But, I doubt it was any cheaper. Parts and their prices will constantly change, and will always challenge our perception of what things should cost. On the other hand, some people’s perception about the prices of car repair… may never change.


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Reminds me of a story told by another shop owner once. While the car was in the shop for some other repair the technician noticed a headlight was out. so he replaced it and when the lady showed up she refused to pay for the headlight bulb , saying I didn't ask you to do this and I am not paying even though the price was very resonable. After she paid for the repair job minus not paying for the bulb, the owner of the shop said hold on there, and let me walk you out to your car. As he passed his work bench he picked up a hammer and when he got to the car he smashed the headlight he just put in! The lady said, now why did you do that? Mame, it's my bulb, beacuse I paid for it and I will do what I want with it! I got a good laugh out of that story!

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         0 comments
      The Technician Shortage Is Our Fault, And It's Time We Own It
      Nearly every day, I hear shop owners complain: "There's a technician shortage. We can't find qualified people. There's no one out there." If that's true, then who's to blame?
      The industry? The schools? The government? I don't know how you feel, but who promised us an endless supply of qualified technicians?
      Another common complaint is that young people do not want to work in the trades. Well, if that were true, then why are other trades such as HVAC, electrical, and plumbing growing? What are they doing that the automotive industry is not? 
      Here's the reality we need to face: We do have a problem, but we shouldn't look for someone or any entity to rescue us. Not the government. Not the trade schools. Not the recruiting companies. No one owes us a workforce. If we want great people in our industry, it's up to us. At some point, we need to own up to the truth: Building a pipeline of qualified technicians is our responsibility.
      In this blog article, I will break down the key reasons we are in this situation today and what we, as an industry, can do to solve the technician shortage. Are you ready to look in the mirror?
      Have We Pushed Technicians Away?
      Let's take a look at flat-rate pay. True flat rate, which pays a technician only for the hours they produce, is a controversial pay plan that emphasizes high production levels and creates a competitive work environment that, if not properly controlled, can lead to increased mistakes and a decline in morale and team spirit. Additionally, the stress and physical demands placed on technicians as they age are not favorable to long-term employee retention. What do we do with technicians as they grow older into their fifties and begin to slow down? 
      I have heard all the arguments and pros and cons of flat-rate pay, and I am not going to judge any pay plan. Let the facts speak for themselves. True flat rate has changed in most areas around the country and has evolved into a pay plan that gives technicians some pay guarantee.
      Many shop owners have learned that team morale, along with the opportunity to earn income, is important to technicians and to the company's long-term success. But let me ask you: how many technicians have left or been pushed out over the years because of the old flat-rate pay system?
      Another issue is the workplace environment. I remember being grateful to be hired as a young technician at a local repair shop. While very thankful, the work environment was not ideal. The shop owner kept the bay doors open year-round (I am from New York) unless it rained or snowed. He felt that if the bay doors were closed, customers might think we were closed for business. We had no heat and no hot water. Many of the jobs were done outside, year-round,  in all types of weather. The starting pay was minimum wage, with no benefits, sick days, or vacation pay. 
      Now, again, I need to point out that I was truly grateful for the opportunity this shop owner gave me. I learned a lot working there, and the experience was pivotal in my career. But looking back, I wonder how many people were discouraged by these working conditions?
      While the physical demands of the repair workplace are daunting, perhaps even more critical is the culture. Too many of my generation shop owners preached the mindset of "my way or the highway." We were the business owners, after all. We started our companies, took all the risks, and provided jobs. Why shouldn't we be the ones to set the ground rules our way?   
      Many of us found over the years that the "my way or the highway" mentality was a sure way to isolate employees and make them more likely to look over the fence for greener grass. In other words, it led many technicians to seek employment elsewhere, where they felt they could be appreciated and recognized for their hard work. The issue, however, was that there wasn't much green grass around. Disappointment after disappointment, bouncing from repair to repair shop, eventually led to despair. So, I ask you: were workplace conditions a contributing factor in today's technician shortage?
      Another factor that we are all well aware of is the complexity of the modern automobile. When I started, the work was mostly physical, and you were required to master essentially three vehicle models: General Motors, Ford, and Chrysler. Let's fast-forward to today. The evolution of automotive technology, along with the extensive training and tools required, has outpaced the typical technician's pay compensation, with no clear career path. Again, leading to frustration and insecurity about the future.
      Here is the bottom line: people don't leave their job; they leave their experience. We must do a better job. 
      The News Isn't all Bad; Your Next Steps to Fix the Technician Shortage
      To fix the technician shortage, it will take a combined effort from everyone in the automotive industry, particularly automotive shop owners. Shop owners are in the perfect position to make the greatest impact, not only on their businesses but also on the future automotive workforce.
      First, shop owners must become better leaders and understand that their ultimate success is directly dependent on the people they assemble around them. Any shop owner who mistakenly believes they can build an empire solely on their abilities is destined for serious disappointment. Business owners who think like this will eventually plateau. Without the collective contributions from a team of qualified people, your business will stall; it will not continue to grow.
      Create a workplace that attracts top talent: a clean, professional, well-equipped facility designed to support productivity, teamwork, and a career, not just a job. Build a great reputation in your community by getting involved locally. Become the auto repair shop that people take notice of as "the" place to work.
      Next, shop owners must become more financially knowledgeable. Knowing your numbers and what you need to achieve for a strong bottom-line profit is essential to paying technicians the money they need and deserve. Profit will also allow you to compete with other trade industries by providing a benefits package that has real take-home value and security.
      When it comes to culture, this is where the rubber hits the road. People crave recognition, praise, and a sense of purpose. Despite what you hear, people are not just money-motivated. Once people feel secure in their financial situation, retaining and motivating technicians can only be achieved by connecting with them on an emotional level. You cannot show enough appreciation. Give out praise for a job well done as if your business depended on it, because it does.
      As technicians age, we need to have a place for them. Expecting a 58-year-old to perform like a 35-year-old is unrealistic. We need to be more focused on career pathing. Provide training, skill development, and coaching to develop leaders and mentors within our older workforce. While their bodies may have slowed, the knowledge they have gained is priceless. 
      Our future is dependent on young people entering our industry. We need to give more young people opportunities. Every shop owner across the country should consider hiring an apprentice, then build an apprentice training plan and career path for them. If every shop did this, we could solve the technician shortage within five years. Get involved with the trade schools and high schools in your area. Look into the NAPA Apprenticeship Program. Don't sit on your hands with this one. Do it today.
      Lastly, don't get left behind. Commit to ongoing training for all your employees. Keep up to date with tools and equipment tailored to your business model. Don't try to be all things to all people and all vehicles. Identify your core profile customer and the vehicles they drive, and become an expert on those vehicles and the services you offer.
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