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nmikmik

Dealership experience

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I was struggling to find the right forum to post, so please feel free to move to the appropriate column if you wish.

 

Was looking for another management software and ran across this, specifically dealer targeted, system.

 

http://www.adpdealerservices.com/en/solutions/fixed-ops/service-department/adp-service-edge.aspx

 

For those who worked at the dealer before, it is probably not news, but to me it was. I realize that they have to sell their system to the dealer, just like AllData or whoever is selling theirs to us. But, please click on the video and see how they approach the customer experience process as a long term commitment. We are constantly talking about it here on the forum, but are we really giving our 100% commitment to each and every one of them?

If we are to beat the dealer at their game, we must see what they are doing and how to tweak our business accordingly.

At 02:04 of the video you will notice the word I love to hate - UPSELL

 

http://www.businessdictionary.com/definition/upselling.html

 

I just wish more of our customers can see what the dealer is really interested in. See 02:22

No, I am not into dealer bashing and actually believe there is plenty of decent dealerships out there that have customer benefit in mind and would treat them right. On other hand, there is plenty of them that don't and that's where majority of our business will come from.

 

 

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