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Seven ways to lose a customer


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  • 5 months later...


Just had something similar happen to me the other day, may seem irrelevant but thought I'd share, I have one of those little electric popular heaters I leave on in our customer waiting area, makes the office nice and cozy, when it quit working the other day I called the shop in town where I bought it to see if I could drop it off, the first response I received from the guy on the phone was " yea we will look at it but it's fifty bucks just to look at it and we are three weeks behind" I got the feeling he was trying to discourage me from bringing it in. I thought to myself it's the dead of winter and I'm trying to get something repaired I bought from you. I considered this terrible customer service and now know I'll never purchase anything from these people again. Same thing goes in the spring when the lawn mower breaks down and I hear " man we are a month behind" I say but it's prime mowing season and I bought it from you. When I'm really busy and a customer calls I might say something like" yes mr johnson I'd be happy to look at your car, we are a little busy at the moment but I'll take a look at it as soon as I can" some phone conversations can go a long way

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  • Have you checked out Joe's Latest Blog?

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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