AAIA DIY Report

[Joe Marconi]

Here are interesting facts from the AAIA (Automotive Industry Aftermarket Industry Association) 2012 Aftermarket Factbook, with regard to the typical DIY (Do-It-Yourself) consumer:
-Is a single male
-Between the ages of 50 and 59
-With some college education
-A white collar worker
-Has an anuual household income between $30,000 and $49,000
-Drives a car older than 15 years and has more than 150,000 miles on the odometer

Is this consistent to what you see?

[ATLAuto]

This is more of a statement of our entire nation, rather than just our industry. I'm 30 years old. I've grown up working on everything I can get my hands on ... house projects, electrical wiring, welding,car work, anything. This used to be normal for guys in our nation. Just about every 50-60 year old that I know does all this work himself. They build their own houses , do their own plumbing, and maintain their own engines. Not so much in my peer group of 30 year olds ... I know one or two that might tinker a bit with their engines or do some basic home maintenance ... but that is very much the minority. We've put white collar jobs on a pedestal and demonized anything involving dirt and grime. It's terrible for our nation ... but, I guess, great for our industry.

 

Mike Rowe (from Dirty Jobs and Ford F150 commercials) said it best in front of the US Congress. "America has a dysfunctional relationship with work." (click to watch the Youtube video ... he's got a great perspective)

Edited July 24, 2013 by Wes Daniel

[IntegrityAutoCare]

VERY interesting video and interesting thoughts!