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Here are interesting facts from the AAIA (Automotive Industry Aftermarket Industry Association) 2012 Aftermarket Factbook, with regard to the typical DIY (Do-It-Yourself) consumer:
-Is a single male
-Between the ages of 50 and 59
-With some college education
-A white collar worker
-Has an anuual household income between $30,000 and $49,000
-Drives a car older than 15 years and has more than 150,000 miles on the odometer

Is this consistent to what you see?

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