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By Joe Marconi in Joe's Blog4 commentsA recent study, done by Harvard Business School, concluded that the real problem with attracting and retaining employees has more to do with the workplace environment, not pay or benefits. While the study did find that an adequate pay plan and offering an attractive benefits package did help with recruiting and retention, it’s not enough to satisfy the needs of employees, especially those of front-line workers.
The study also stated that in 2021, many companies were convinced that giving raises, sign-on bonuses, and other perks would solve the worker shortage problem and prevent people from quitting. However, this strategy did not work. So, what does work regarding attracting quality people and keeping them employed?
Essentially, it all comes down to the culture of your company. Management: do all it can to consider the individual needs of your employees. Your employees want to feel that they have a voice, that their opinion counts, and that their role in your company is both respected and recognized. Yes, pay and a great benefits package will go a long way toward making your employees feel secure, but that’s only financial security. People want more than money.
To attract and keep top talent requires creating a company that people feel proud to work for. You need to reach the hearts and minds of your employees. Become a leader that people are enthusiastic about working for. You want your employees bragging to their friends and family that your shop is a great place to work!
Step one to attracting and retaining quality employees: Create an amazing workplace environment for your employees! Trust me, happy employees make happy shop owners too!
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By Joe Marconi
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By Joe Marconi
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By MINI4U
We are in desperate need of techs. I tried Indeed and was very dissatisfied with the "talent" they sent us. I am considering Find A Wrench they post on Indeed as well as Zip Recruiter and some 90 other companies as well as social media. Has anyone tried them or ACT Auto Staffing?
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By carmcapriotto
Key Talking Points
Ashlan Kaplan, Cannon Auto Repair, Cannon Falls, MN
Taking over the shop from dad Must have solid team behind you to rely on- if you’re not there one day it will continue to run properly? Husband is a financial advisor and is the team player at home Ashlan started working at shop once a week as trial to see if she would want to work in business Earning respect from others as a female “Your never making changes, you’re making improvements” Business mindset- growth Has business coach and leadership coach Biggest learning curve- learning how all the numbers work and understanding financials Short term plan- find 3rd technician in order to grow
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Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. By always innovating, Dorman has led the way in growing the aftermarket. Here you will see a few examples of a Dorman OE Fix. An OE FIX is a Dorman repair solution you can’t get from the original equipment manufacturer. It means they found a situation where they believe the OEM wasn’t giving repair professionals what they wanted, so we fixed it. Everything Dorman does is centered around providing customer value, both in the quality of products, and the creativity of solutions. Our engineers and designers go out of their way to save repair technicians time and save vehicle owners money. Want to really go under the hood? Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Mark Roepke, Quality Auto Mart & Service, Batesville, IN. When it comes to “Alternative Profit” centers Mark and Nancy Roepke have created a solid pathway for alternative incomes as the Owners of Quality Auto Mart, Quality Carts and Quality Storage. Mark and his parents bought 4 acres in 1987, just outside of Batesville, IN, to build an auto repair facility and Quality Auto Mart & Service was born. His parents, Charles and Betty Roepke, built a 100 unit Storage facility that was one of the first in the area. After the passing of his parents, Mark and Nancy continue to operate Quality Storage. While doing Auto Service, customers from the Campground across the street started asking for Golf Cart repair and service. The word traveled quickly and Quality Carts was born and has proven to be one of the fastest growing parts of their business. Quality Carts offers Sales, Service, Parts and Accessories and contributes about 70% of the overall income! Key Talking Points Across the street from the shop is a campground, 500 acres with over 700 golf carts- started servicing the golf carts. Started to repair more and more golf carts. Lightbulb moment- “I don’t care what it costs, I just want my golf cart fixed now.” Started charging accordingly with auto repair rate- average 30 per week, no competition, DVI process, treat it exactly like a vehicle. No waiters, drop off only. Golf carts need good maintenance once a year and can last up to 25 years During slower winter months and holidays- free pick up and delivery for golf carts Dealerships would rather sell new carts than repair existing Everyone learns together how to repair golf carts- recurring problems and failures is a learning curve Built website and marketing campaign for golf cart repairs- backed up 2-3 weeks during busy summer months (golfcartdude.com) 2 parts vendors for carts (besides dealerships) Also buys and sells carts- new runs $8-10K, became difficult to purchase new or used post-pandemic Boneyard- carts get sold down to parts down to the frame, only a few in the country and people will drive hours to buy parts from them. All profit. Rental carts- $350 for 3 days Golf courses- receive carts from the vendor, when the lease is done Mark buys them. Thanks to Mark Roepke for his contribution to the aftermarket’s premier podcast. Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers. Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP's HERE Find every podcast episode HERE. Every episode is segmented by Series HERE. Key Word Search HERE. Be socially involved and in touch with the show: Facebook Twitter LinkedIn Instagram Youtube Email Join the Ecosystem - Subscribe to the INSIDER NEWSLETTER HERE. Buy me a coffee NAPA AutoCare’s PROimage program makes it easy for you to make the most of the NAPA brand. A PROimage upgrade lets you maintain your shop’s identity as a reliable, locally-owned business while letting your customers and potential customers know you’re partnering with NAPA, the most recognized and trusted name in the automotive aftermarket. AutoCare Centers that have completed a PROimage exterior upgrade enjoy an average 23 percent sales increase during the first year. You can also choose to go PROimage on the interior and transform your customer waiting area from merely utilitarian to warm and welcoming. You can even get a free look by visting www.NAPAAutoCare.com and clicking on the NAPA PROimage link under the NAPA PROimage tab. Of course, the AutoCare site is also the place to go to find out about all the advantages being part of the NAPA family has to offer.Click to go to the Podcast on Remarkable Results Radio
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