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Did You Get One for the Super Bowl?

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    • By Joe Marconi
      This past Saturday, October 3, was the ASA of Pennsylvania’s Super Saturday Event. I had the chance to attend the key note breakfast meeting. Tony Molla, longtime industry veteran and Vice President of ASA (Automotive Service Association), gave the Key Note Speech. Tony projected an optimistic future, with big changes to come in the next decade. Here are a few highlights of his speech:
      · The internal combustion engine will be the main power plant well into the future
      · The average age of cars built today will still be on the roads 10 to 15 years from now, which means for the most part, there is a lot of potential work for the aftermarket
      · The auto industry will continue to build and develop more Hybrids, electric cars, increase diesel engines and experiment with hydrogen cars. Although the internal combustion engine will dominate for the next few decades
      · New technology and sophisticated electronics will increase and will be a main factor in new car models
      · The need to understand the Y-Generation is important for our future success
      · Training will become more important than ever, to keep pace with technology
      · Customers will become more educated, which means we need to become better at understanding the needs of the consumer and learn how to market to them
      · The aftermarket independent shops continue to dominate the auto service and repair landscape and is still the first choice by the motoring public
      · Value and trust ranks higher in all consumer surveys over price
      · Becoming involved with your local community will become a key part of your overall marketing strategy to attract the right kind of customer
      · Becoming involved with Auto Part Company Programs, such NAPA Car Care and CARQUEST/Advance TECH NET should be considered. Partnering up with National Brands can be a viable way to remain competitive in the future
       
      Tony Molla also may it a point to say that the auto aftermarket must put aside any differences it has and work together. He went on to say that we all need to get involved with the industry, attend trade shows and keep up to date with what’s going on in the auto industry.
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