Jump to content

More Dealer Tactics to Contend with!

Recommended Posts

More Dealer Tactics to Contend with!


A customer rudely commented to me that my price for a wheel alignment is $10.00 higher than the dealer. He went on to say that if I were higher than the dealer, I must be ripping off my customers.


NOW, most of you know that I am Bronx Born Italian-American and I don’t like my buttons being pushed in this manner….but I remained cool and asked him how did he know this? He said that the service department called him at his house to let him know that his 2012 Buick (with 8,000 miles on the clock), should come in for service. The service advisor went on to mention that after a year, they need to go through the car, change the oil, rotate the tires, perform a wheel alignment, check the air condition, perform a fuel service, plus a few other services. He then asked the service advisor, “How much is a wheel alignment”? He knew our price because we just put a set of tires on his wife car and aligned it.


Is this guy kidding…who’s ripping who off? How does this service advisor know over the phone that the car needs all this work? A car with 8,000 mile on the clock! I explained to the customer that HE is the one who should be questioned, not me.


For him to suggest this work, he needs to know prices. And dealerships have been positioning themselves against the independents because their bays are empty and they need the work. I asked him, “If this service advisor was busy, do you think he would have the time to call you”? And do you really think you need all that work on your 2012 Buick with only 8,000 miles”? He looked at me a little funny.


I told him; "To put your mind at ease, I will inspect the car, check the alignment and give you a print out, peform a complete multipoint inspection at no additional cost when you bring it in for your next oil service". He’s coming in Monday.


We need to be aware of the on-going tactics and strategy from the new car dealers. They want our customers, and will be more and more aggressive. Plus, in some strange way, many customers view the dealership as the All-Knowing Grand Old Oz.


In a way I was lucky this customer approached me.

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Have you checked out Joe's Latest Blog?

      A recent study, done by Harvard Business School, concluded that the real problem with attracting and retaining employees has more to do with the workplace environment, not pay or benefits. While the study did find that an adequate pay plan and offering an attractive benefits package did help with recruiting and retention, it’s not enough to satisfy the needs of employees, especially those of front-line workers.
      The study also stated that in 2021, many companies were convinced that giving raises, sign-on bonuses, and other perks would solve the worker shortage problem and prevent people from quitting. However, this strategy did not work. So, what does work regarding attracting quality people and keeping them employed?
      Essentially, it all comes down to the culture of your company.  Management: do all it can to consider the individual needs of your employees. Your employees want to feel that they have a voice, that their opinion counts, and that their role in your company is both respected and recognized. Yes, pay and a great benefits package will go a long way toward making your employees feel secure, but that’s only financial security. People want more than money.
      To attract and keep top talent requires creating a company that people feel proud to work for. You need to reach the hearts and minds of your employees. Become a leader that people are enthusiastic about working for. You want your employees bragging to their friends and family that your shop is a great place to work!
      Step one to attracting and retaining quality employees: Create an amazing workplace environment for your employees!  Trust me, happy employees make happy shop owners too!
  • Similar Topics

    • By carmcapriotto
      Hey friends! Welcome to our newest episode of the Auto Repair Marketing Podcast. 
      Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.
      Talking Points
      This recent trip out west - taught me some things about being connected Our own story of feeling like we were “on an island” Shop Owners are disconnected and feel the same way It doesn’t have to be that way Conversations that pointed me to the movie “Cast Away”  We were not created or designed to be alone. We need community.  Chuck Noland (in Cast Away) found a companion in “Wilson”. Who is your tribe? Other Shop Owners Facebook Groups 20 Groups Masterminds What resources do you have? What do you have to give? Coaches Industry groups/associations Industry Events You find what you’re looking for. So, look for connections. Take action.  As we visited shop owner after shop owner, we found ourselves having similar conversations about this ‘island’. Now we’ve connected our shop clients to the industry, other shop owners, and resources. Be a giver, a connector, a helper  
      How To Get In Touch with Shop Marketing Pros
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Thanks to our partner, RepairPal. Visit the Web HERE
      Click to go to the Podcast on Remarkable Results Radio
    • By Joe Marconi

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • By ASOG Podcast
      How Her First Job Went Wrong
    • By Beep
      Hey all --
      My team is getting ready to release a tool that reaches out to your customers automatically to ask for a review. Positive feedback returns a prompt to review on Google and Yelp. Negative feedback is caught and an autoresponder asks them to contact you to discuss. It's a great way to boost your online reputation without much effort. It works standalone and can also integrate with your shop management software. When you close a ticket it can automatically trigger the outreach cycle. 
      As an ASO member you can use it for free for 3 months. No credit card required. 
      Check it out. Feature requests and feedback always welcome -- RepCaster.com
      Use invite code ASO2023
    • By Joe Marconi

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

  • Our Sponsors

  • Create New...